Chapter 937: Respect your market

Latest URL: "As far as I know." Spielberg is full of doubts: "The core team of Princess Animation Studios is from Disney Animation Studios. How many years has Disney Animation not had outstanding works? These years, Disney Animation’s signature, It has been supported by Pixar Studio."
Before leaving Disney, Jeff Katzenberg had been the direct person in charge of Disney Animation Studios. He slowly said: "Disney Animation Studios did encounter problems before, but as long as enough time and resources are given, The foundation of Disney Animation Studios will not take long to re-emerge."
Spielberg did not interrupt, but listened to Katzenberg to continue: "What is the foundation of Disney Animation Studio? It is actually composed of two parts, one part is the classic animation feature films, and the other part is Disney Animation Studio for many years. The production team that came to build is Chris Barker’s team. They are the inheritors of Disney animation and the core force of Disney animation production."
Hearing this, Spielberg gradually understood what Katzenberg meant: "Now this power falls into the hands of Relativity Entertainment and Ronan Anderson."
"The loss of this team at Disney Animation Studios is equivalent to losing the soul of inheritance and production!" Jeff Kasenberg created the pinnacle of Disney Animation Studios, and he saw it very clearly: "This team It was created and brought out by me. No one knows the abilities and strengths of Chris Barker and others better than me. As long as there is a good creative environment, they will be able to recast their brilliance. Unfortunately, when I realize how to dig When their opportunity came, they had already gone to relativity entertainment."
Spielberg said: "The future of Disney animation is worrying?"
Katzenberg nodded very seriously and said: "Maybe it will be difficult to rise again in the next ten or twenty years. Ronan Anderson seems to know Walt Disney very well. I won’t be able to get the license of a live-action film from Disney’s classic animated feature film for the time being. I understand, but taking advantage of Disney's internal chaos to poach the core team of hundreds of people including Chris Barker, it took away the soul of Disney Animation Studio!"
It was the first time that Spielberg heard what Katzenberg said, and his expression became very serious: "The future of animated film..."
Without any hesitation, Katzenberg said in a categorical tone: "Relativistic Entertainment will dominate the animation film market. There is no doubt about this!"
Spielberg couldn't think of rebutting this.
Even if DreamWorks Animation Studios has the "Shrek" series, it still can't compare to Pixar Studios.
Moreover, the animation business of Relativity Entertainment is more than just a Pixar.
Fortunately, after "Shrek 3", DreamWorks Animation Studio really belongs to DreamWorks.
Ronan entered the theater early, and this "Shrek 3" will be the last carnival before Relativity Entertainment and DreamWorks Animation Studio broke up.
Although the peripheral copyright of the DreamWorks Animation Studio film released by Embassy Pictures will continue until the end of 2008, after this film, Embassy Pictures will no longer undertake the distribution business of DreamWorks Animation Studio.
As a distribution company, it is normal to take half of the profits from the distribution of films.
In recent years, Embassy Pictures’ profits in the distribution business of DreamWorks Animation Studios have mainly come from the "Shrek" series, "The Sharks" and "Madagascar" and other films, with online and offline net profits exceeding US$500 million.
The distribution business is not generally profitable. This is due to the relatively generous distribution terms issued by Embassy Pictures in order to obtain distribution rights.
The most typical examples of the contract that the publisher extremely squeezes the producer is Walt Disney and Pixar Studios, and the producer has no place to cry.
Not only are most of the profits taken by the distributor, but even the copyright of the film belongs to the distributor.
"Shrek" has also come to the end of the traditional movie trilogy, Shrek needs to defend the distant kingdom.
This is very terrible for an irresponsible monster.
To say that Shrek is the second most responsible guy in the animation world, no one dares to call himself the first...
Want this green monster with the smell of swamp to bear the destiny of a country? It was harder than dreaming, he was eager to live in the marshland for a lifetime without fighting.
In the first part, Shrek and Fiona fell in love and got married; in the second part, Shrek met his father-in-law and mother-in-law to learn how to deal with family relations.
For this one, Shrek needs to carry the burden of the distant kingdom.
In the words of Jeff Katzenberg, it is time for Shrek to take on the responsibilities of an adult.
The first two "Shrek" produced a large number of "green fans" all over the world, including non-professional movie fans, as well as professional filmmakers.
The two films have grossed more than 1.4 billion U.S. dollars at the box office. Embassy Pictures has also sold more than 90 million DVDs around the world through various offline channels.
This brought a huge fan base for the third part.
In the spoof unlimited mode, "Shrek 3" has detonated the entire North American film market from the first day it was released.
On the first day of the film's opening in North America, it created a single-day box office record for an animated film of $42.34 million!
Perhaps after the two films, the audience and the media became accustomed to this kind of spoof of traditional fairy tales, or perhaps they put more energy on the spoof during the filming and production process, which led to the plot too thin. The story of "Shrek 3" The reputation is not good.
Even after the first day of the show, the IMDB score of this film was only 6.2.
However, "Shrek 3" relied on the large number of fans accumulated in the first two movies, and the momentum of the frantic advancement in the first week was nothing more than word of mouth. Even more than a dozen trains could not hold it.
On Saturday, "Shrek 3" easily broke the North American single-day box office record of the animated film just created, raising this record to $48.7 million.
Correspondingly, the opening record of animated films in the North American film market was also captured by "Shrek 3". Its opening weekend for three days, insanely revenue of $129.16 million in 4310 theaters in North America!
This also set a record for the opening of the North American film market in June!
Both the distributor and the producer will get extremely rich returns through this film.
The reason why the box office of "Shrek 3" is so high is that the fan base brought by the first two films is the key, but Embassy Pictures has done everything possible to contribute to the flames.
Embassy Pictures is making every effort to squeeze the surplus value of this series and strive to maximize its benefits.
As for overly squeezing "Shrek 3", will it consume the expectations and enthusiasm of fans, and thus bring various negative effects for the subsequent sequels, that is not what Embassy Pictures has to consider.
After all, even if the next "Shrek" will be filmed and produced, it will no longer have anything to do with Relativity Entertainment.
In fact, the frenzied box office, and the audience's reputation on the contrary, have already foreshadowed that this series can best be suspended for one stage.
But DreamWorks has just taken back the distribution rights of DreamWorks Animation Studios, and can't wait to create a huge performance. DreamWorks Animation Studios itself is also reluctant to let go of this trump card series.
After the box office at the first weekend in North America, DreamWorks officially announced that "Shrek 4" was on the agenda.
This is Hollywood, essentially no different from Hong Kong City or other film industry circles in the world. It is the same as following the trend and desperately squeezing the value of popular movies.
At the same time, DreamWorks Animation Studios also announced several other animation projects.
Since "Kung Fu Panda" and "Crazy Primitives" are being filmed and produced at Shahai Entertainment Animation Studios, the copyright of the adaptation of "How to Tame Your Dragon" has long been in the hands of Relativity Entertainment. DreamWorks Animation Studios announced this animation feature film. There are many projects that Ronan has never heard of.
For example, "Guardian League" with an owl as the protagonist, an unnamed animation project about snails, an animation project adapted from the legend of King Arthur and the Sword in the Stone, and so on.
DreamWorks Animation Studios lost their previous animated feature film project, but they are also developing new animated films.
In addition, DreamWorks Animation Studio reached a cooperation agreement with capital on the other side of the Pacific at the beginning of this month to establish an Oriental DreamWorks Animation Production Company.
In this step, DreamWorks Animation Studios is undoubtedly ahead of all Hollywood.
Ronan still allows Relativity Entertainment's animation studio to develop in accordance with the established plan, and will not rashly cooperate with the market on the other side of the Pacific, and uphold the strategy of focusing on but not too close.
This is mainly to avoid the blow of the beast.
In addition, Ronan stressed more than once at the internal meeting of Relativity Entertainment that all senior executives of the company must not participate in overseas political disputes, especially not to publicly express so-called opinions.
All government agencies in the United States, the Washington authorities, can say, scold, and talk at will. It doesn't matter, but regarding overseas matters, whether you don't understand it or not, just shut up.
It is not only Relativity Entertainment, but also the managers of Netflix.
For example, in the Middle East, if you express opinions indiscriminately, you may lose this market that is full of local tyrants. UU reading www.uukanshu.com
Relativity entertainment cannot do things like picking up a bowl to eat and putting down the bowl to smash the pot.
Of course, it is impossible to say that in the company.
Ronan’s request is a lofty statement-respect your market! Respect your consumers!
The brilliance of "Shrek 3" is still going on. It was released in North America for ten days with a total box office of 221.04 million US dollars!
Due to the simultaneous release, the global box office exceeded 4 dollars in one fell swoop!
These numbers mean that while the Embassy Pictures will get high profits, DreamWorks can't wait to release its own animated feature films.
This year, DreamWorks Animation Studios also released a new film, "The Wanderings of the Mouse Country" with a production cost of 150 million US dollars.
This film features Kate Winslet and Hugh Jackman as the voice actors and will be released by DreamWorks!