Chapter 182: , Signature shoe treatment.

To the meaning of Xue Ding, the basketball court of the NBA is just an ordinary basketball court.
But for many people, this place is a stage to realize their dreams, and many basketball enthusiasts will not be able to show their faces in this place throughout their lives.
If you can successfully log in to this stage, you also have talent, then you can shine in the world by means of basketball, so that all fans will know your name.
Xue Ding's peak defeated the Lakers Twin Towers in the first battle. At the last moment, he completed the quasi lore and the killing of Kobe, leading the Portland Trail Blazers to defend the home power of the Rose Garden.
This also greatly improved Xue Ding's commercial value. On the night of the game, Tom renegotiated with Adidas.
Exclusive signature shoes.
This is the latest treatment given to Xue Ding by Adidas.
After training in the morning and after breakfast, Xue Ding took Yaya to the Portland office of Adidas.
The executives of Tom and Adidas are already waiting in the office.
"Husband, is it important to have signed shoes?"
Yaya didn't quite understand the significance of signing today. She was a little excited to see Xue Ding in the car.
"Well, for those of us who have been playing football since childhood, it means a lot. I used to dream of having my own signature shoes before. Now, there are about 10 stars in the league with signature shoes." Xue Ding was very happy Yaya shares her joy.
"Well. You are awesome. Will this change endorsement, will the money increase?"
Yaya and Xue Ding have different concerns. Since she gave up her job, the pressure to make money is on Xue Ding's side. Xue Ding's income is also very sensitive to her.
"It will be raised a little, and the cash will not increase too much, mainly because then every time I sell a pair of shoes, I will be given a 5% commission for me."
Xue Ding proudly preached his record with Yaya.
"It's so high, but your shoes are so expensive." Yaya obviously also knows the Adidas price.
"Well, I can sell it if I perform well."
"Then cheer up, brush three pairs, and brush data."
"amount…."
Yaya must have watched the news and was broken by that wave of netizens.
"Haha, it's all money, you have to pay more money to come back." The playful Xue Ding yelled out her tongue.
"..... Let me brush again, and spank when I go home." Xue Ding said.
"Are you patient?" Yaya looked at Xue Ding with wide eyes.
"...You won, I can't bear it." Xue Ding glanced sideways at this high-value face and couldn't bear it.
The language couldn't be overcome, and she couldn't escape when it was time to punch.
There are probably several types of endorsement contracts.
For those players who have been in charge of drinking fountains for a long time, they are also helpful for the brand's overall recognition and presence.
But in most cases, brands will sign short-term one-year contracts with these players.
This is the so-called "Merch" contract, which can be roughly understood as: the brand provides equipment for the marginal players (even those who fail to enter the second-level league and the marginal players of the small ball city team). These equipment are commonly known as "team shoes", that is, Team models.
Normally Nike's team shoes are mostly presented in basic black and white colors with elements of team colors.
It's as if young players are desperately trying to get a chance to play on the team. They also value this "Merch" contract. After all, this is also true.
The second is "cash contract"
Most players in the league hold a cash contract, and of course the contract is very different.
Generally speaking, rookie players will sign contracts with brands for at least three to four years, most of which are brand owners who have contractual restrictions and priorities. Xue Ding signed this type of contract.
Although most of the work contracts signed by the players with the team came into effect on July 1st, the deadline for most shoe contracts is September 30th, which is before the start of the preseason.
As a protection of brand interests, major brands usually start signing players after the draft.
This ensures that the brand can be informed of the player's draft pick, the team's ball market situation and their performance in the summer league before signing.
For example, Xue Ding knew that the future Angel Russell and Winslow would benefit from being selected by the Lakers and the Heat. Correspondingly, their sneaker contracts will increase.
The current "quote" is, if it is an NBA lottery rookie.
Then the cash contract amount is roughly between US$200,000 and US$700,000.
But of course there are exceptions. For example, this year's super rookie Xue Ding signed a big contract with Adi, and Xue Ding's outstanding performance will also take over the banner of the Adi series of spokespersons in the future.
All this is due to Xue Ding's outstanding performance during the season. In the end, Xue Ding also appeared on the stage of the All-Star in the West, and made a long face for it.
After Xue Ding announced his selection as an All-Star, Xue Ding also received a one-time reward of up to $200,000 from the brand.
All of this is reasonable for Adidas to provide some additional benefits to Xue Ding who won the Rookie of the Year or entered the All-Star and Playoffs.
Xue Ding's crazy data performance has also received a series of actual economic returns.
An interesting principle in Xue Ding's endorsement contract is called the "18" principle.
Xue Ding wants to ensure that his points and rebounds per night add up to or equal to 18, otherwise after the end of the season, the shoe contract may be greatly reduced.
This is the most basic requirement.
For all players who have cash contracts, they usually get real gold and silver and equipment-sponsored shoes. Some people may get 50,000 US dollars plus 30,000 US dollars of brand vouchers. Star-rated players You will get equipment support of 500,000 US dollars plus 100,000 US dollars.
Xue Ding has a room of sneakers.
The stars at the top of the NBA league's food chain can get cash returns every quarter, and they can also get special equipment that belongs to their team's color matching, such as their personal logos on the shoes, even their favorite. A motto (collectively called PE).
These details will also be written into the contract, and sometimes, this is also the brand's reward for these outstanding stars.
Most sneaker brands have such a "trigger clause" for players.
If their players can be selected into the All-Star lineup ~ EbookFREE.me ~ then they can get a pair of shoes with their own "custom" elements.
This year Xue Ding was selected as an All-Star, so Tom couldn't wait to ask Adidas to write the word "overlord" on Xue Ding's shoes.
Came to the office.
Adidas made a contract change with Xue Ding.
Xue Ding got his own new contract for signature sneakers.
With signature shoes, this also means that in the eyes of the brand business, Xue Ding's commercial value is no different from the average superstar.
Autographed shoes are the most painstakingly created sneakers of major brands. They are the link that connects consumers with their favorite players.
Because the number of signature shoes is very limited, so few players will have their own signature shoes in the rookie year. The last example goes back to 2003 LeBron James. Now this record is again continued by rookie Xue Ding. Got on.
This is also a reward for Xue Ding's efforts.