Chapter 1002: The big director is upset
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The Director of Music Department
- Layman black
- 1290 characters
- 2021-04-11 06:07:25
Big data strategy has naturally become the hottest topic!
"It feels a bit nonsense, just like artificial intelligence can completely replace humans. It may be possible in the future, but at this stage, it feels very empty!"
"Big data is better than big directors? Better than big screenwriters? I'm so hehe."
"Big data is really awesome, and what we usually push to us is what we most want to watch and love to watch. So, I think there is nothing wrong with making movies with big data, and hasn't Nafei been successful?"
"Relying on big data to make a movie sounds beautiful. With big data statistics and analysis, it can indeed be targeted, and even tailor-made according to the audience's preferences and habits. According to this idea, a movie made based on this , You don’t have to worry about the box office. But in fact, it still feels very empty!"
"Wait for the big directors to deflate, the big data is awesome!"
With the holding of the joint press conference of Ari Media and Future Star Media, the big data strategy of making movies with big data, it can be said that the film circle suddenly became tense.
After all, in addition to the well-known capital and channel advantages, Internet companies also have two trump cards in their hands: audiences have become accustomed to consuming movies through the Internet, and Internet companies’ understanding of users. The former means the surge of users and the heavier market demand, which means that the Internet can take the lead in sharing the business opportunities brought about by the changes in users' viewing habits; the latter means that audiences can be found through big data analysis, thereby avoiding the uncertainty of movies. Especially big data, because it cuts the weakness of the traditional film industry, it makes the film industry envy and makes the Internet industry confident.
But I have to say that this kind of thing depends on who brought it up.
Ari, Future Technology, and Star Technology are all Internet giants. Although ECCOM did not join them, they are still eye-catching enough.
You know, these are all big guys who don't need money.
Of course, people in the entertainment industry are divided into several factions about the so-called big data.
First of all, the original Xinguang, the directors, actor stars, etc. associated with the current Ari series all expressed their optimism about big data.
The others are divided into several factions.
For example, Cao Meng, who is currently known as the pioneer director of Hong Kong film revival by virtue of "Dark War", was interviewed by the media at the shooting site of "Infernal Affairs".
"Making movies with big data? I don't really understand these things. I can't help it. I'm old and outdated. However, if it can be done, I still support it. After all, if big data really works, maybe we are. Old Hong Kong Islanders don’t have to rush for the revival of Hong Kong movies, big data can do it!"
"Of course, as a director, I definitely can't accept big data to arrange my crew, my movie, adjust the plot and so on."
Cao Meng is quite euphemistic.
As a major director under Shin Kong, which is now the major director of Ari Media, He Jun reacted fiercely when he was interviewed.
"Big data making movies, just like artificial intelligence, may be feasible in the future, but at this stage, I think it is still too absurd. What do you think about changing to a new owner? I don't have any ideas? Anyway, if you really follow the so-called I’m sure that I don’t support the big data of my movie, such as the plot and the selection of actors. I still don’t support it. I still say that I am in charge of my movie. Movies are indeed commodities, but they are also artistic creations. Can data replace artistic creation? Isn't this nonsense?"
He Jun's words are obviously more influential than Cao Meng.
No way, he is now the chief director of Ari Media.
what is this? It is equivalent to working against the old club.
But no one would think that there is something wrong with He Jun's words.
Because if you really follow the ideas of Ari Media and Future Star Media, if they really want to have so much confidence in big data, doesn’t it mean that He Jun’s value is getting lower and lower, and even reduced to other ordinary The director is the same?
Become a tool man?
Ordinary directors don't like to be pointed at by others and be instrumentalists, let alone a great director like He Jun.
Moreover, He Jun didn't worry that Ari Media had any opinion on him.
Don't look at how awesome and powerful Ari Media is boasting about big data. As long as He Jun quits, the stock price of Ari Media will give you a lower limit. Believe it or not?
After He Jun, other big directors also spoke up.
Xu Cang smiled and said in an interview: "Big data definitely has a certain effect on movies, such as distribution, but big data is fully involved in the film production process. I think it is too unreliable. Have you seen that artificial intelligence can download Go has defeated humans, but which of the art works that are sought after by people can be copied by artificial intelligence?
The same is true for movies. Big data does understand the audience better, but don’t forget, the audience’s preferences will also change. Maybe the audience’s preferences collected by the big data can judge that the audience likes a certain plot, but when the movie is made, it will be released. At that time, did the audience still like this kind of plot? Can big data ensure this? Can't it? Then don't talk about it! "
When Chen Shaojun was interviewed by the media, he answered his views on the so-called big data.
"Big data is great, and artificial intelligence is great, but no matter how great it is, people need to do things. How can big data guarantee that people selected by big data will do things in accordance with the requirements of big data? Big data can analyze happiness, anger, sorrow, and happiness, but can you understand it? Can’t it? Then don’t beep! If artificial intelligence has human emotions, let’s talk about this again. Anyway, I think this is nonsense, just a concept. !"
Then there was Chen Hang.
"In the era when big data decides everything, um, this is a very good proposition. I am currently preparing to shoot a story about dreams. Maybe big data can help me write a script? I'll wait!"
Li Mingjuan: "When filming "Super Body", the heroine in it can indeed do it, but that is just a fantasy of the future. We don’t know when this future will come, but at least not now! So don’t talk to me. What big data to mention!"
For a time, the topic of big data was quickly heated up.
And He Jun's remarks can be said to have the greatest impact, because Huaxin, Shengtang Jiuzhou, Wansheng Huanyu, and Times Light and Shadow all began to contact He Jun.
Without him, dig people!
What embarrassed Ari Media even more.
A few companies didn't mean to cover up at all.
In particular, Jiuzhou in the prosperous Tang Dynasty directly said: "Ari Media implements a big data strategy, so the director will no longer be so important, but Jiuzhou in the prosperous Tang Dynasty is thirsty for talent!"
Suddenly Qi Dongming of Ari Media couldn't sit still.
Just kidding, they do want to implement a big data strategy, but regardless of the brilliance, but in fact, it is still unknown whether it can be achieved.
It's just that capital uses this concept to make a hype and cut a wave of leeks.
If He Jun is poached, the stock price should still fall quietly. Where else can I cut the leeks?