Chapter 1004: . "Kung Fu" announced

Can big data work?
This is where many people are puzzled.
The same is true for Lin Husheng.
After all, Huaxin prepares for Huaxun, if it is really big data, then how can it not be exciting?
The fact is also true. ECCOM is also considering the issue of big data movie strategy.
After all, they are all Internet giants, and ECCOM is recognized as a super giant equivalent to Ari.
Therefore, ECCOM's technology, big data, etc. are almost the same as Ari.
In addition, this time, Ari Media and Future Star Media gave such excellent conditions.
Although everyone is a competitor, cooperation in competition and competition in cooperation is the normal state among real enterprises!
So, naturally agreed happily.
After all, no one has to deal with money.
Of course, Lin Husheng also asked Wang Yifan what he thought of the big data strategy?
"Why? Lin Dong, are you excited too?" Wang Yifan was not surprised that Lin Hu's business was moving.
"Can you not be moved? After all, what if a big data strategy can be achieved?" Lin Husheng asked.
Wang Yifan shook his head and said: "Actually, I don't deny that big data has a very good effect on the distribution of movies. It can be more accurate in terms of publicity, targeting and orientation of movies, but the production of movies is always different. Yes, I can say that the idea of ​​making movies with big data is very good, but the result is definitely not very wonderful. If you just want to cut leeks through big data, that’s okay, but you have to know that when big data fails, Then the impact is unprecedented."
"After all, trying to prove the feasibility of a big data strategy requires a cost, and this cost is very high!" Wang Yifan did not directly object, but broke it apart and told Lin Husheng his own ideas.
In fact, Wang Yifan does not reject big data.
In fact, many of Huaxin's movies are announced and distributed using big data, and Huaxun Video actually uses big data in many places.
This proves that big data can indeed bring a lot of convenience, but in the same way, big data is not omnipotent.
It's the same truth as experienced and veteran may not be incapable of blundering.
Big data can be said to know what people like in the past, or to predict trends, but no one can guarantee how accurate the prediction is.
The future is unpredictable.
Similarly, what kind of movies the audience likes at this time can indeed be known through big data, but big data is difficult to predict. The next stage, the next time the audience’s taste changes, when will they come, and how they will What kind of type do you like.
Because there are too many variables.
Netflix did rely on big data to make "House of Cards" all the rage, becoming a phenomenal drama series, and even leading to the feasibility of a big data strategy.
But what happened later? In addition to the other episodes of "House of Cards", there are also the worst episodes of the year by the netizen judges, which are also made by big data.
Let's look at the Internet giants in the past life actually tried big data, but the result?
Facts have proved that big data is indeed very useful, but it is not a panacea.
In fact, it is very simple to put it bluntly. If big data is so powerful, what do people need to do?
Big data always serves people, and the reason why people are humans, not machines, is because humans have autonomous thinking.
This is obviously not possible with big data!
Closer to home.
In fact, Ali and Future Star’s choice of the movie "Kung Fu" has already explained a lot of problems.
what is the problem?
Lack of confidence!
After all, who is the screenwriter of "Kung Fu"? Wang Yifan!
Even a movie like "Donkey Gets Water" has a box office of 700 million yuan. Although it is considered to be the lowest box office of the collaboration between Wang Yifan and a major director, everyone knows that the movie itself is a small one. There is no comparability for all types of movies.
And "Kung Fu" is not only the screenwriter Wang Yifan, but also the key point is that the director is Lin Tao.
Lin Tao may not be a top-notch in the big director circle, but he has a very obvious characteristic, that is, as long as his movies are comedies, they really have never missed.
And the high return on investment is scary.
Small cost, big deeds, with small and broad benchmarks.
With such a combination, how can flying dragon ride his face to lose?
Of course, everyone knows this.
So many people will ask again, since everyone knows that "Kung Fu" is not bad, what else can be reflected in the big data release?
After all, people can be successful in regular issuance, but now it is replaced by big data bonus. If it succeeds, it will not be the credit of big data, right?
In fact, this is really not the case.
In fact, Ari and Future Star are very clear about whether big data can be used to make movies. This is indeed a problem and still needs to be tried. However, there is absolutely no problem with big data to help the film publicity.
Therefore, they chose this way, even if they don't take the penny, they will start the first battle of the big data strategy!
Although Lin Tao's strength is very strong, Lin Tao is also flawed. His films can often be big and small, but Lin Tao's films generally do not have a high box office ceiling.
So far, although Lin Tao is also a big director, he is actually weak in the box office of top movies.
So if the box office limit of "Kung Fu" can be raised to the extreme and break through Lin Tao's own past achievements, who would dare to say that it is not the credit of big data?
This is their purpose.
For Huaxin, this is actually beneficial. First of all, Huaxin is also a co-distributor, and secondly, the film "Kung Fu" itself Huaxin is also a major investor.
Finally, Huaxin is actually quite interested in big data strategy.
Of course, this interest is more about using big data in publicity and distribution. As for big data to make movies?
Haha, no matter how reliable big data is, can Wang Yifan be reliable?
This is often overlooked. In fact, it is not that Huaxin is not optimistic about big data, nor that Huaxin does not have this capability. After all, Huaxin's technical strength is not weaker than other companies.
But why is Huaxin always more Buddhist?
Because everyone has overlooked one point, as long as Wang Yifan is there, what kind of bicycle is needed?
Wang Yifan and big data, obviously Wang Yifan is more reliable.
I don't know if big data can be achieved, but Wang Yifan is real. People used a movie to make it out, not just bragging about it.
In this situation.
Ari and Future Star Media finally obtained the joint distribution rights of "Kung Fu".
And this time ECCOM also announced that it will join the big data strategy. The movie announcement of "Kung Fu" will rely on big data.
They will prove that this is the era of big data!
There is an illusion, as if the big data strategy has been successful.
But soon someone raised a question again!