Chapter 1025: .Overwhelming propaganda
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The Director of Music Department
- Layman black
- 1109 characters
- 2021-04-11 06:07:30
Because the two movies do have similarities.
For example, the two films are co-directed by multiple directors.
But in fact, it's totally different.
The movie "Me and My Motherland" is composed of multiple short stories.
Therefore, for this movie, there is no need to worry about the inconsistency of the style of each story, because each story itself is different.
For example, there are market-oriented, serious, modern, period style, funny, and so on.
But "Digital Realm" is completely different, it's just a story, and then several directors directed it.
Moreover, "My Motherland and Me" is unprecedentedly strong in both the director lineup and the cast.
The cast of "Digital Realm" is indeed luxurious enough, but the director is somewhat lackluster.
After all, the main focus of their big data strategy is that big data understands the audience better. Know the market better.
Then the director is naturally not so important.
Originally, Wang Yifan thought that Ari Media had invested in both films, so even if you want to prove it, you don't need a needle-point to Maimang, right?
But the result is...
"Digital Realm" directly announced that it will be released on the same day as "Charlotte's Annoyance"!
After the news of the fixed file came out, it can be said that many people were confused.
"Ari, what kind of shame is this? Do you beat yourself?"
"Even if you are looking for an opponent, you don't need to be so cruel to yourself, right?"
"So, is this going to make way for big data movies?"
When interviewed by the media, Zhao Hang, one of Ari’s publicity directors, said:
Charlotte’s Troubles
is not a film led by Ari, it is
Digital Realm
, and the Chinese market It's not a problem at all for it to be so big to accommodate two movies!"
But the information released has left many people in the cloud.
"So does it mean that Ari Media is not optimistic about "Charlotte Annoyance"?" the reporter asked without giving up.
I thought that the spokesperson on Ari's side would not answer, or would change the subject, but in the end, Zhao Hang nodded amidst the reporter's horrified gaze: "You can also say the same, according to our big data. It is predicted that the box office of "Charlotte Annoyance" will not exceed 1.5 billion!"
"Isn't 1.5 billion high enough? So what is your expected box office for "Digital Realm"?" The reporter was a little speechless.
"3 billion! This is the conclusion we reached after the overall analysis of big data, because "Digital Kingdom" is a big data analysis and leading film, this film has the audience's favorite elements, has the most popular in recent years At the same time, we have also found the most suitable celebrities to participate in this film. Therefore, this is a film that can be said to be dominated by the preferences of the public. So why do we have any reason to doubt the prospects of such a film?"
"The audience’s favorite plot, the audience’s favorite element, the most popular segments on the market, the audience’s favorite stars, everything is the audience’s favorite, what big data does is just to make the audience’s favorite Things, integrated, so there is "Digital Realm"!"
"Then "Digital Realm" chose to be released on the same day as "Charlotte Annoyance", what is the purpose?"
I have to say that Ah Li's show operation is really easy to make people curious.
Probably this is also one of their propaganda methods?
"Because "Digital Realm" needs an opponent, a well-matched opponent!"
......
""Digital Realm"-a movie dominated by the audience's preferences!"
"The first movie "Digital Realm" led by the big data movie strategy has an expected box office of 3 billion!"
"Is it rants, empty words, or big data? "Digital Realm" will face "Charlotte's Troubles". The big director and the gold screenwriter are better and understand the audience better, or is big data better? Understand the market? Let us wait and see!"
"Big Data VS Great Director, "Digital Realm" VS "Charlotte Trouble", Ari Media is full of confidence!"
Soon, Ahri and Future Star showed what is meant by overwhelming propaganda!
As long as you open the Ari System, the related software of the future galaxy, you can see related propaganda about "Digital Realm"!
Compared with the previous "Kung Fu", it is much exaggerated.
Although Ari Media and Future Star Media also gave a lot of publicity resources to the publicity of "Kung Fu", at that time, they were indeed using the advantages of big data for publicity.
It can be said that there is a lot of investment in publicity, but there is no blindness and no effort.
But this time the importance of "Digital Realm" is obviously not comparable to "Kung Fu".
Therefore, the announcement of big data has actually only become a gimmick.
Whether you like it or not, they will push the release information of "Digital Realm" to you for the first time!
However, it is still ironic that it is still dominated by big data to the outside world.
On the contrary, the announcement of "Charlotte Annoyance", Huaxin is actually not impossible if it wants to achieve the intensity of the promotion of "Digital Realm".
But there is a question of whether it is necessary.
You know, all the pushes of propaganda are piled up by money.
However, because Ari Media and Future Star Media have attached great importance to "Digital Realm" and upgraded it to a strategic level, the parent company has given the greatest degree of support in this regard.
Therefore, these resources are not counted in the cost of publicity, otherwise, it is definitely a huge number.
Maybe someone will ask again.
If they really have so much confidence in big data, why do they bother to spend so much money?
It's one thing to have confidence, but it's another thing to be able to do it.
For Ari Media and Future Star Media, in fact, is big data really so good? Are they really so confident?
In fact, it may not be true. It's just the operation of capital.
Whether "Digital Kingdom" is successful or not, or how successful it is, the box office revenue is really nothing to them.
What they want is a market orientation!
If "Digital Realm" is successful, can it really show that the big data strategy is successful?
Actually not necessarily, but for the outside world, they will recognize this view.
And these will be reflected in the stock price. For Ari, for the future stars, perhaps they do have confidence in big data, but in this world, how can there be a 100% success rate?
Therefore, they will have such a big effort to promote and promote "Digital Realm"!
In other words, this is no longer normal market operation, but capital operation, which is anti-market law.
On the contrary, "Charlotte Annoyance", but certainly can not do this, after all, this is the real normal market operation.
Although ECCOM can also support some resources, it is not free!