Chapter 1026: .Propaganda rolling

The announcement of a movie has no doubt about the importance of the movie.
The publicity of any movie is not inferior to the content of the movie.
To give a simple example, awesome propaganda can turn corruption into magic on the one hand.
For example, "Blair the Witch" is the credit of publicity and marketing.
In fact, the movie itself, to be honest, is not really that exciting.
But because of viral marketing, this movie created the highest return on investment.
Of course, this so-called highest rate of return on investment does not include the cost of publicity.
Similarly, a bad film, under large-scale publicity and marketing, is often not good, and the early box office will not be too bad.
For example, the previous "Fuchun Mountain Living Picture"!
Huaxin is responsible for the publicity and distribution of "Charlotte Troubles". Huaxin's publicity and distribution capabilities are naturally not bad, and it is also one of the best in China.
However, publicity and distribution require planning in advance, and publicity and distribution require money.
It is impossible for a movie to be released without spending money uncontrollably.
Making movies is to make money, especially commercial movies. Therefore, it is certainly impossible to really spend money indiscriminately.
Therefore, the budget for the release of "Charlotte Annoyance", 50 million, is actually not too small.
Of course, this is the preliminary announcement budget, and if the box office is good, it can be added later, but the preliminary budget and the production cost of "Charlotte Troubles" are already well matched.
Almost reached the level of 1:1.
Normal movie announcements are determined on the one hand based on the production cost of the movie itself and the expectations of the movie’s box office.
Movies such as "Blair the Witch" are surprisingly won by marketing, after all, they are only a few.
Generally speaking, in China, the publicity budget of a movie generally does not exceed the production cost of the movie.
Therefore, "Charlotte Annoyance" Huaxin could not really spend several times the cost of funds for publicity at once.
But this is completely different when placed on "Digital Realm".
The publicity between the two can be said that "Digital Realm" is almost crushed!
Of course, this is also related to the different goals and expectations of Ali Media and Future Star Media for this movie.
Other movies pursue a rate of return on investment, and "Digital Realm" does not pursue this thing.
Because, according to the current investment of Ari and Future Star Media, unless "Digital Kingdom" can really hit the box office, even if it is a small hit, it will be difficult to recover the cost.
Although Ari Media and Future Star Media seem to have given "Digital Realm" publicity budgets not too high, in fact, it is because many resources have not been converted into publicity costs.
You can see the trailer and poster of "Digital Realm" in the bus advertisement.
You can see many metro stations with high passenger flow in big cities, railway stations and other places, and you can also see advertisements related to "Digital Kingdom".
You can see a lot of video advertisements for building elevators in office buildings.
These are just hard and wide offline.
It can be said that offline advertising is already very exaggerated, right? But in fact, online advertising is even more exaggerated.
And there are ticket replacements.
Ari Media and Future Star Media directly issued hundreds of millions of votes to "Digital Kingdom".
What is ticket replenishment?
In the past, ticket replacement was not allowed because it was falsification.
But in the Internet age, in the age of online ticket purchases, ticket replenishment has actually become a way of promotion.
For example, buying tickets for 9.9 yuan, etc., do you really think the fare is so cheap?
In fact, this is just a way to make up for votes.
But Ali Media and Future Star Media can play this way, but "Charlotte Annoyance" can't play that way.
Therefore, in terms of publicity, it can be said that "Digital Realm" has almost crushed "Charlotte Annoyance".
Give no chance at all.
In fact, it's more than that.
In terms of topic, "Digital Realm" itself is much higher than "Charlotte's Annoyance".
After all, this movie is naturally topical.
Coupled with the three Internet giants pushing together, how does this compare?
It's a bully!
As the director of this movie, Wu Han can be said to have collapsed in his heart.
But at the same time, he also has deep resentment and hatred towards Ari Media and Future Star Media!
It can only be said that "Kung Fu" met the right time and place, so it won an astonishing 3 billion box office, allowing Lin Tao to rise to the sky in one step.
Achieve a real comedy king.
But the same is true of Wu Han. The time and place are right and the people are harmonious, but the opposite is true.
As for changing the schedule?
It's not impossible, but because the film itself is also a film invested by the former Shinkong, so if you really want to change the schedule, you also need the consent of Ari Media.
Of course, if Huaxin insists on making changes, of course it can.
However, Wang Yifan said that "Digital Realm" is a paper tiger. Such a situation is not a bad thing for "Charlotte Annoyance". On the contrary, it is still an opportunity to get it right.
Why do you say that?
It is almost impossible for a movie like "Charlotte Annoyance" to monopolize the schedule.
But "Digital Realm" can!
Because, many movies have actively avoided "Digital Realm"!
the reason?
It's very simple. Even if "Digital Realm" doesn't work, no one wants to touch it.
But "Charlotte Annoyance" is different. This movie is a comedy movie, and although the director Wu Han is not bad, it can be said to be the bottom of the big directors.
Therefore, such an opponent is not so terrible at all!
And now, don't watch the "Digital Realm" propaganda overwhelmingly, almost crushing "Charlotte's Annoyance".
But this should be based on the fact that "Digital Realm" itself is really the movie that the audience prefers. Otherwise, the current publicity is strong, and it may be able to get this movie at the initial box office.
But this is based on the fact that this movie is really awesome.
Because the audience is not a fool, whether the movie is good or not, maybe some people will be scammed at first, and they will buy tickets because of advertisements and gimmicks.
Perhaps Ari Media and Future Star Media can control and comment in the early stage, but the reputation of the audience cannot be covered and controlled.
So, once the movie doesn't work, then the chance of "Charlotte Annoyance" will come.
what chance? Exclusive opportunity for schedule.
And there is contrast, which will greatly magnify the advantages of a movie.
If the audience chooses something, they will naturally choose a better-looking movie.
Of course, if "Digital Realm" is really strong, then "Charlotte Annoyance", or Wu Han, can only consider himself unlucky.
Because, for the same reason, with the background of "Digital Realm", if this movie breaks out, it will definitely not stop.
Because Ari Media and Future Star Media don’t care how much money they can make. What they care about is the box office and the effect!
Therefore, the blessings depend on the misfortune, and the misfortunes rely on.
Wu Han can only be silent, endure, endure!