Chapter 123: . Yuanjia Road is narrow (2/5)

The movie market is so good, as long as there is a bit of capital, they want to get in and get a share of the pie, and the same is true for Canxing. Although Canxing was a record company in the morning, it has gradually developed into a comprehensive entertainment group.
It's just that Canxing is relatively strong in music, but it is still a bit worse in film and television.
I don’t know if it’s just a coincidence, accident, or absolute accident.
Can Xing also invested in a film called "Dancing the World", which was inspired by Wang Yifan. The actors in "Dancing the World" are all Can Xing's own idols.
"Dancing the World" is a fan-favorite movie, because it includes several major idol groups under Canxing.
Can Xing's ambitions for this film are not small. The biggest advantage of Can Xing is that it has many idol singers and groups, and these are the guarantee of traffic.
Therefore, the schedule of "Dancing World" is also set for the Lunar New Year file, which will be released on December 31.
And "Father" also happened to be released on this day.
Although there are several other films in the same period, only Wang Yifan's "Father" was released on the same day.
It can be said to be a natural competitor, even if the two films are of completely different genres, but they are released on the same day, this is enough.
However, the publicity of "Father" has been very vigorous. The three previous public welfare short films were linked together after the MV trailer for the theme song of the same name of "Father" was launched.
In particular, the song "Father", after it landed on the music platform, was even more impressive. Not only was it highly praised by music critics, but also among the fans, it was almost zero negative.
The amount of audition was as high as nearly 10 million in just a week. It can be said that the publicity strategy of "Father" has been a success beyond expectations.
Just look at the comments under the song "Father".
"I'm crying, I miss Dad!"
"On the day of the show, you must take Dad to see it!"
"As expected of Wang Yifan, the three public welfare short films are all so good, and the film is definitely not bad."
"For this song, I am definitely going to watch a movie."
The number of messages exceeded 500,000, and the sales and audition volume of "Father" also topped the rankings.
The three previous public relations commercials created an atmosphere and topical enthusiasm perfectly connected to the film "Father".
The song "Father" has received rave reviews not only from ordinary fans, but also by many celebrities.
Said that this is a song sung into the heart of every child.
Wang Yifan and Shengtang are naturally very satisfied with the effect of such propaganda. Now it can be said that everything is ready and only owes east wind.
But some people are happy but others are worried, especially the "Dancing World" by Can Xing, which is scheduled to be released on December 31.
The publicity, exposure, and attention of the film are related to how many people will be interested in the film, and they will know that there is such a film to be released at this time.
As for the movies released on the same day, the two sides can be said to be natural competitors. Either the east wind overwhelms the west wind, or the west wind overwhelms the east wind.
The key is that although New Year's Day can be regarded as a Lunar New Year stall, the peak of this Lunar New Year stall is the Spring Festival stall. The Spring Festival stall can accommodate multiple blockbusters in seven days, but it is obviously incapable of New Year's Day. This is a problem of market enthusiasm.
Therefore, it is certain that the movies released in the same period will ebb and flow, especially the data on the first day of release. One step can only be fast. After all, it is only a small number of possibilities.
This is why, when the movie is released, various film companies will frequently attack and discredit the movies of the same period. After all, the large disk capacity of the same period is limited, and the audience chooses this movie more, then other movies This part of the potential audience will definitely be lost.
So it's normal to discredit or something.
Perhaps Wang Yifan is much worse than a quasi-billion director like Chen Hang, but compared to Can Xing, it's the other way around.
And now, the "Father" propaganda strategy has further detonated the topic, which makes Can Xing seem extremely embarrassed, the money has not been lost, but the effect is quite average.
On the one hand, it is the reason for the movie "Dancing the World" itself. After all, it is an idol group. It is the first time to make a movie. Although the popularity is quite high, those fans will really join in.
On the other hand, it is the issue of propaganda. The propaganda of "Father" has been smashed. It can be said that it is not just other movies of the same period of "Dancing World", and it is difficult to compare with "Father" in terms of propaganda.
Mango TV, the crew of "Dancing the World" has just finished recording a program.
Back at the hotel, Zhou Tianming stood up and came to the door of director Meng Ke. After hesitating for a moment, he still knocked on the door of director Meng Ke.
Why hesitate? This starts with Meng Ke. Meng Ke is a female director. She is forty years old this year. The so-called thirty is like a wolf and forty is like a tiger.
The unspoken rules do not distinguish between men and women.
That's why Zhou Tianming hesitated, because he knocked on Meng Ke's door, and it was this point again. It's hard to say that he won't make her think about it. After all, this was delivered by himself.
The door opened, and Zhou Tianming groaned to himself, because Meng Ke actually came out and opened the door wrapped in a bathrobe.
Seeing Zhou Tianming's little fresh meat, Meng Ke's eyes flashed brightly. Well, in fact, just because he saw Zhou Tianming outside the door, Meng Ke just opened the door without changing his clothes.
"Come in." Meng Ke gave Zhou Tianming a ridiculous look.
"Director Meng, didn't you bother you to rest?" Zhou Tianming asked as he walked in.
"No, you just came here, come and blow my hair." Meng Ke unwrapped the towel on his head and said to Zhou Tianming.
Zhou Tianming was taken aback for a while, watching Meng Ke looking at him ridiculously, he walked over and helped her blow her hair.
As a result, as soon as he lowered his head, he saw what he shouldn't look at. Well, Zhou Tianming suddenly felt that, except that Director Meng Ke was a little older and looks a little bit older, he was fine in other aspects.
...
When Zhou Tianming woke up early the next morning, he only felt that his whole body was about to fall apart, especially his old waist, which was so sore.
It's just that he forgot to say what he wanted to say last night, not because he didn't want to say it, but because he didn't have the chance.
"The plan for a day is in the morning, do you want to do it again?" Meng Ke eagerly looked at Zhou Tianming.
"Cough cough, I don't want it anymore. I actually wanted to tell you something, but I gave it to you last night..." Zhou Tianming's whole person is not good, so let's do it again, he is almost done. what.
"Oh? Tell me about it." Meng Ke was not dissatisfied with Zhou Tianming's refusal. After all, Zhou Tianming had done her best last night. Although the combat effectiveness was a little weak, she was still satisfied.
"About the promotion of the movie, I have an idea." Zhou Tianming said.
"Well, buckle for me." Meng Ke said with his back to Zhou Tianming.