Chapter 162: .The outbreak of fan movies

The idol group is selling badly. Although some black powder is undesirable, the fans are quite buying it.
In fact, for movies like "Dancing My Life", the publicity gimmick of the movie itself is actually very limited. After all, the movie needs to ensure a certain sense of mystery. Moreover, such a movie is mainly to make fans' money. To be honest, the idol stars are really not well-known in the eyes of passersby.
So if you want to win passersby fans, you need certain unconventional operations.
For many people, celebrities are far away, especially idol stars are even more unkind in the eyes of many passersby.
Because in many cases, no matter how kind they behave, they will be called a show.
And "Dancing My Life" is like "Dancing the World", movies led by idol stars and singers are naturally labeled as bad movies in most people's eyes.
Therefore, the promotion of movies is not the key, the key is to promote the idol stars.
Therefore, when Li Mingjuan got the propaganda book written by Wang Yifan, the whole person was dumbfounded.
Mainly, this short film has refreshed Li Mingjuan's three views, and to be honest, this short film is very different from the movie and has no connection at all.
Oh, I can't say that, there is still a connection, that is, this short film will be starred by the protagonists of these movies.
Grounding gas, too special grounding gas, well, in other words, it's soil and slag.
However, thinking about it carefully, Li Mingjuan admires Wang Yifan more and more. Why? Because what is the idol star in the eyes of many people? It's unattainable, the kind that can only be seen from a distance.
This short video is actually a spoof video, but the content itself has a great contrast, but it feels like idol stars and public passersby.
Generally speaking, idol stars cherish feathers very much. The brokerage company packs them very brightly. It is difficult to see them pretending to be ugly, because they rely on their appearance to eat.
As for talent? Probably only their fans will think they are talented. For others, because of the rampant fandom and occasional fans will cheat idols, most people really don't have a very good impression of idol stars.
In fact, when Dai Xinyue saw the short copy given by Wang Yifan that he was going to use it as a propaganda film, she was completely confused.
Mainly, it's so amazing.
However, Wang Yifan feels that this period of time allows these protagonists to have a higher exposure rate and a higher degree of attention, which is much better than a mere promotional film.
"But this is too..." Dai Bixin looked tangled.
Yes, Dai Xinyue didn't say anything, but as the boss of Time Music, Dai Bixin still cares about the cash cows under his hands.
Not to mention that there are many big singers under the banner of Times Music, but in fact, what big singers can bring to Times Music is more influence, in terms of real income, because those first-line singers themselves have relatively large autonomy. Therefore, brokerage companies are more often in a service position.
On the contrary, these idol star groups are the cash cows of Time Music, because firstly, they are cultivated by Time Music itself, and secondly, the speed of cultivating idol groups is much faster than that of cultivating capable singers.
Then, the prices of idol stars for commercial performances are not low at all, and they are more obedient.
However, the company pays high public relations fees for these idol stars every year, especially for the packaging of their images, personal settings, etc., which require a lot of cost, but now, Wang Yifan’s publicity Film, but it is very likely to break their inherent image.
That's why Dai Bixin hesitated.
"Times are changing, Mr. Dai, now idol stars also need to step down from the altar." Wang Yifan said lightly.
"Moreover, this short film doesn't make them pretend to be ugly. It's just that the subject matter is a bit low, but it's more grounded, so I don't think you need to worry about this at all." Wang Yifan smiled.
"Mr. Dai, let me ask you, what do you think of the creativity of this short film? Do you think it is popular?" Wang Yifan asked with a smile when he saw Dai Bixin still hesitating.
"To be honest, the creativity is very interesting, it should be popular." Dai Bixin nodded.
"Then what can you hesitate about? Is this worse than the negative news on them?" Wang Yifan asked rhetorically.
"Then, all right." Dai Bixin finally nodded.
In fact, it's useless if he doesn't nod, because this movie is blunt, and Wang Yifan is in charge. Didn't you even say Dai Xinyue without seeing Dai Xinyue?
"Dancing Out of My Life" has finished, and the schedule is set for October.
"President Dai, this film needs the greatest support from the light and shadow of the times, especially in terms of film arrangement." Wang Yifan said to Dai Xinyue.
"In this regard, you can rest assured that Times Light and Shadow will definitely give the greatest support, at least not less than 3,000 theaters open." Dai Xinyue nodded.
"No, 3000 is not enough. "Dancing Out of My Life" is destined to be difficult to take a long-term screening. Therefore, the first week will likely account for more than 60% of the total box office of the movie, or even more, so , We need to open more cinemas."
"But October is already a hot schedule. By then, we will have many competitors. It will be too difficult to get a higher ranking." Dai Xinyue frowned.
"Ten days! We only need ten days of box office share, and we can reduce the subsequent box office share, or even directly give those theaters as a condition?" Wang Yifan suggested.
Dai Xinyue was stunned. If this were used as a condition for negotiation, it might not be impossible.
However, in this case, the loss in the box office would be huge.
"Mr. Dai, I understand your concerns, but you have to know that "Dancing Out of My Life" is just a fan-oriented movie. What we need is a concentrated outbreak in the early period. In the early period, we try to drain the box office potential as much as possible, then the subsequent box office How much is left after being divided?" Wang Yifan also knew Dai Xinyue's concerns.
After all, generally speaking, the breakout period of a movie's box office release is in the first two weeks, but the subsequent box office should not be underestimated, but fans are really different from movies.
Although "Dancing Out of My Life" can definitely be said to be full of sincerity, but the plot is to be honest, that's it, and the actors' acting skills are not mentioned.
Therefore, such a movie is destined to be difficult to have a good reputation, so the box office potential of the movie must burst out before the word of mouth falls to the end.
The 3000 theaters really pale in comparison.
Of course, ten days are actually a bit longer. Only a few days before the box office breakout period of "Dancing World"?
However, even if this is the case, in fact, Wang Yifan still does not think how many cinema chains can be discussed. After all, if the movie hits the street, it will be useless to promise more box office profits.
100% of 0 is still 0!
However, the first day of filming must be guaranteed, and 3000 companies are far from satisfying Wang Yifan's appetite.