But as a result, the box office of "The Mausoleum of Life and Death" went up against the trend on Monday, with a Monday box office of 38 million that topped the list.
Because the box office of "Too Deep in the Play" plummeted normally, only 32 million was reported that day.
So what caused the box office of "The Mausoleum of Life and Death" to have such an abnormal downturn?
The time goes back to Sunday.
Chen Jin is holding a fan meeting in Zhonghai area. This in itself is also a kind of roadshow.
At the meeting, Chen Jin stood on the stage and sang loudly. The thousands of fans below shouted and screamed.
In fact, Chen Jin has received news that the attendance rate of today's "Tomb of Life and Death" has dropped drastically, so something must be done to reactivate the enthusiasm of fans.
How to do it? A normal roadshow may have a little effect, but it is too common.
Chen Jin actually studied the mentality of fans very seriously, so he made a lot of preparations.
Before coming, he deliberately turned on the air conditioner to the lowest level, then took a cold shower, and successfully caught a cold, which means that Chen Jin was in a fever at this moment.
Then, come to do a road show with illness, come to this fan meeting.
As a result, in the middle of the performance, Chen Jin suddenly fainted. Suddenly won the sympathy of countless fans.
Many times, when diehard fans and other people confuse, they always use: Do you know how hard our idol works? He insisted on taking the stage with a fever of 99 degrees.
Although Chen Jin did not have a fever of ninety-nine degrees this time, it was indeed a cold that caused the fever. As for fainting, it really doesn't need to be too simple. He still has this acting skill.
Then, Chen Jin was rushed to the hospital. His agent told the fan community about the results of the doctor’s examination. Chen Jin had a fever because of too much work, and he actually felt a little in the morning, but he didn’t want to Let the fans wait for a while, so insist on going on stage, and eventually lead to illness.
Don't underestimate this. For Chen Jin's diehard fans, they have already been moved and don't want it.
"Brother Jin worked so hard, for what? To promote the movie! For our fans, he fell ill for us, we should do something for him."
Then, on Monday, many Chen Jin fans started to form a group to go to the cinema to watch movies. For nothing else, they just wanted to support idols.
This is also why on Monday, "The Mausoleum of Life and Death" starring Chen Jin was obviously a mess. It was obviously on Sunday that the box office dropped by a cliff, but as a result, it ushered in the box office on the first working day. Fall back.
Even if Wang Yifan and Times Light and Shadow know that the other party is likely to make a movie hype, they have to say that Chen Jin is really not that simple.
Although doing so will undoubtedly overdraw the purchasing power of fans, but one illness can earn tens of millions at the box office. This illness is really time.
Not to mention any means to produce, many people do everything they can when it comes to movie promotion, because every movie ticket is a matter of interest.
Although "The Mausoleum of Life and Death" has been scolded, you can't deny that Chen Jin's appeal can be said to be incisive and vivid at this time.
You can scold the movie for making shit. The six screenwriters are not as good as elementary school students’ writing. You can scold Chen Jin for not acting well, or scold him for not being dedicated enough, but it is undeniable that Chen Jin proved that he is really worth the five thousand. Million pay.
At least if "The Mausoleum of Life and Death" was performed by someone else, it would be really difficult to achieve the current results.
Therefore, whether it is a traffic niche or an idol star, why do they dare to offer sky-high prices? In fact, investors find it profitable.
Although many people will say that this is driving bad money out of good money, for investors, what does this have to do with them?
Although many people are complaining about Chen Jin's illness at the right time and suspect that he is doing a show, but it is useless. People are targeting his fan group, and you can't reason with them.
Of course, this method has its own effect, but the spending power of the fan community is, after all, limited.
Therefore, after Monday’s reversal, the box office on Tuesday fell to the bottom, and even the box office that day was less than 10 million!
Only got 9.68 million daily box office.
It can be said that the ups and downs came too fast.
However, for Chen Jin, it was enough for investors, because the total box office of "The Mausoleum of Life and Death" successfully passed the 200 million mark!
At the box office, the cost has been recovered, and the rest are net profits.
The box office of "Too Deep in the Play" also continued to fall, and it only reported 28 million yuan that day, plus another 50 million in the next two working days. The total box office has passed the 700 million mark, but the distance is 1 billion. There is still a long distance.
Basically, it is unlikely to pass the one-billion-dollar barrier, and the final box office drop will probably be around 800 million.
The box office after "The Mausoleum of Life and Death" has been declining every day. On the last working day, the daily box office even fell below 5 million, with only 4.38 million in box office.
However, at this time, "The Mausoleum of Life and Death" can already be celebrated with a celebration banquet. It is definitely enough for Chen Jin to be proud of such a result with a bad film.
Of course, this situation can't last too long. This time fans can pay the bill, but if the bad film is shot repeatedly, then the fans may not pay the bill next time.
Because although the popularity of traffic stars is high, how long can this popularity be maintained?
Of course, these are the issues that Chen Jin should consider.
In fact, the big winner was comedy director Lin Tao.
Although Lin's comedy has never played major productions, word-of-mouth has always been a very good presence among comedies.
And because of the addiction of "The Mausoleum of Life and Death", by the beginning of the second week, the box office can basically ignore it. Although "Too Deep in the Play" performed well, it has gradually weakened since the third week.
On the contrary, "Super Master" was released at this time, it can be said that there is no competition.
"Super Master" opened a box office of more than 70 million on the first day, and collected more than 70 million the next day. Although it fell on Sunday, it broke through 200 million in the first three days of the weekend.
Many people can't help laughing and saying that Lin Tao is the real winner of the summer vacation.
In the next few days, although "Super Master" did not say that the word-of-mouth was overwhelming, it was trending steadily, and there were no heavyweight competitors. Therefore, the box office smoothly broke through 400 million in one week, infinitely close to 500 million.
However, "Super Master" was released at the end of August. There is really not much time left for "Super Master", only one week, and the beginning of the school season from the next week, the student party began to return to school, starting in the second week , The box office began to fall sharply.
Of course, this is the norm in the market. After all, the hottest summer vacation has passed.
