Because, especially, although they control the theater chain, the theater chain is operated independently.
And there are other shareholders, they don't care about anything else, they just want to make money.
Of course, this is not the most unacceptable, the most painful is those franchisees.
It is certainly impossible for the large theaters to be self-operated theaters, but there are countless affiliated theaters underneath. Why do the owners of these theaters follow the giants?
Because they promised, they will be subsidized.
For example, if the film attendance rate is below a certain line, the parent company needs to make up for their losses.
Therefore, now "Five Realms" and "Mars Battlefield" are not performing well, they have to pay a lot of money to subsidize them. If "European Attack" is cut again, yes, it will be cool, but who will pay the money? ?
More importantly, even if you are in the current situation, it is actually difficult for them to continue.
why?
Because they can only supply the box office to the theaters, and everyone knows that the profit points of theaters are actually more in the surrounding areas, such as popcorn cola and so on. So what is needed is foot traffic.
Who will make up the money?
Then they persisted for another day, the fourth day of the new year.
Both "European Attack" and "Luoyang Galan Rain" have seen a drop in the box office, but this is normal.
And the decline is not too great, "Europe Special Attack" reported 146 million that day, and "Luoyang Garan Rain" closed 142 million.
The worst was "Five Realms", with only 25 million left at the box office that day! Well 250 plus 0!
Many shows were even cancelled because there was no audience.
"Battlefield of Mars" also suffered a huge decline, and only got a box office of 50 million yuan that day.
As a result, Huanyu and Xinguang couldn't sit still, and quickly contacted Huaxin and Tianfang, and then they would arrange films according to market rules.
Well, in fact, it's just being softened.
Because there is no way to hold on to it, the affiliated theaters underneath are about to rebel, and they are also in pain, and all that is lost is their money.
Why did they encircle Huaxin? what? Guhua's forces do not need spoilers?
But who doesn’t know that Huaxin has theaters, distribution channels, and backed by giants like ECCOM. In terms of content, it has attracted the two big directors Wang Yifan and Yang Long, as well as ECCOM’s original production company. , Has the potential of a giant in itself.
In fact, it is driven by interests.
The cost of "Mars Battlefield" is $100 million, and "Five Realms" is also a large investment of over 200 million. If you want a high box office, you will naturally get rid of your opponents.
But the result now is that their own basics have cooled down. "Five Realms" has directly cooled down. "Mars Battlefield" is better, but it is basically out of 1 billion. It is estimated that it can barely exceed 600 million.
Also blood loss!
At this time, it was still blocked, and a woolen thread was also encircled!
If it is not profitable, if you block the siege, then you have to wait to continue to pay, and you have to prevent the affiliated theaters from rebelling.
So, love someone!
On the fifth day of the Lunar New Year, the lineup of "Europe Special Attack" rose to the highest level, 38%, and the lineup of "Luoyang Jialanyu" also got 35%.
"Five Realms" only had single digits left, barely making it harder, and the schedule of "Mars Battlefield" was also sharply reduced.
No way, they can't hold it anymore.
If it's someone else's theater, it doesn't matter. They definitely hope to continue to maintain the scale of the screening, because it is not their money that is losing, but it is their own theater.
The five giants' joint siege and suppression of Huaxin has not broken itself.
Then, two movies, one [biqugex www.biqugex.co] Lu Kuangbiao, this year’s Chinese New Year festival, gave birth to two movies with a box office of over 1 billion, "European Attack" and "Luoyang Garan Rain".
However, with the end of the holiday, no matter which movie, the box office has shrunk significantly, more than 60%.
The "Five Realms" is even more downgrade, no way, the data is too ugly.
Huanyu and Xinguang can be said to have suffered a blood loss.
Although Zhou Zhan is unlikely to fall without shock, his appeal is much worse.
At least the next time he wants to make a big production, it won't be so easy to get investment.
On the "Mars Battlefield" side, the actual loss is much more than that of "Five Realms".
Because the cost is too high.
However, many people who watched the excitement were a little disappointed. After a long time of trouble, they lost their wife and broke down.
The point is that the giants did not fight to the end, but chose to compromise.
However, although this year's Spring Festival stalls produced two blockbusters with over one billion box office, the overall box office market for this year's Spring Festival stalls did not increase much.
According to some media, the five giants this time have dragged the Chinese film market.
The fact is also true. If we follow normal market rules, the box office output of this year's Spring Festival stall can at least increase a lot.
However, this is just some jokes after everyone's tea.
Of course, everyone wants to be the second Yang Long, but in fact, after all these years, Yang Long is still the same Yang Long, and your uncle is still your uncle.
Although Yang Long has produced few movies, he can only produce one in a few years, but when he appeared, he was invincible. In the first half of July, only Yang Long’s "Heroes Without Regrets" was the real one. The treatment of great directors.
At least for now, whether it is Chen Hang, Zhou Zhan, or He Jun, it is still difficult to compare with Yang Long in terms of commercial films and box office.
Wang Yifan also sighed. Who doesn't want to be Yang Long second? Even beyond Yang Long?
But the fact is that although the upper limit of the box office that can be accommodated by the Chinese film market is getting higher and higher, in many cases, it is not enough for the film to be excellent, but it also needs the right time and place.
For example, this time the Spring Festival stalls, even if it is a film directed by Yang Long, it is difficult to say how much the box office can get. The lineup is always a hurdle. You don't have the number of shows, and the lineup is not enough.
When Yang Long's movie was released, everyone tacitly chose to raise the file or postpone it, including Wang Yifan.
For the time being in China, only Yang Long can have such power, he doesn't need to say anything, everyone will naturally avoid it.
No one wants to be cannon fodder. From this aspect, at least no one has the confidence to challenge Yang Long, otherwise he would not choose to avoid the battle.
"Is it bad?" Chen Liuli frowned and asked when Wang Yifan was wandering.
"Ah? What?" Wang Yifan was a little confused, he just didn't listen to what she said.
"What do you want? I mean, how about this show?" Chen Liuli asked calmly.
"Oh, it's great, you can try the water in two episodes first!" Wang Yifan smiled.
This is the show video of "Food Travels" made by Yi Xing for Chen Liuli. To be honest, it is a little flat, but the food, especially when Chen Liuli is tasting the food, even if he is watching People find it very delicious.
