After the purchase, Lin Yaoyao couldn't wait to take it apart, and there was a full set of puppets inside. The difference from ordinary dolls' peripheral products is that this is a string puppet.
Lin Yaoyao couldn't help trying. Although it could be manipulated, it seemed a bit crappy, but it still made her smile.
"It's fun! Let's go buy tickets, just watch this "Silk Show"!" Lin Yaoyao said.
"Okay!" Munan naturally wouldn't object.
And he had also heard of this movie. He heard from friends that Yan Lingxuan was performing on a large scale. As a male silver, in front of his girlfriend, he would definitely not admit that he went for this.
On Monday working day, the box office of "Liansi Opera" inevitably saw a sharp drop in the box office, but it closed at 36 million that day, a drop of less than 50%, which is already a very good result.
In the next three working days, another 100 million box office was collected, and the total box office reached 360 million after a full week of release!
However, this kind of box office trend is still very difficult to break through 1 billion box office, but it is also enough for Huaxin and Wang Yifan to smile.
Especially the sales around it gave them a surprise.
"I didn't expect it!" Lin Husheng looked at the report and said with joy.
"Yes, I didn't expect that even the peripherals could have such a high sales volume." Chen Hanming was also surprised.
Most of the revenue of Huaguo's movies comes from the box office share, and the peripheral aspects, unless it is an animated movie, are almost negligible.
But this time "Liansi Opera" gave them a big surprise.
"It's incredible to sell over 20 million a week!" Lin Husheng said.
Although the sales volume of 20 million is really not much for the box office, it is important to know that the peripheral sales, even if the cost and channel expenses are removed, will have at least nearly half of the revenue. The key is that this is additional revenue.
Wang Yifan thought this was normal.
"Actually, I don't think this is a big deal. You didn't notice that in the early days, online e-commerce was rampant with fake goods, but now, people's consumption concepts have changed. They no longer pursue low prices, but good quality. Many people will hesitate even when they see some bargains, wondering if they are genuine, instead of buying pirated copies as they did earlier."
"I checked. Although there are still a lot of shops selling pirated products on the Internet, the sales of genuine peripheral products have been increasing. The movie "Drag Silk Play" is not for all ages. The peripheral products themselves are also relatively small, so this sales volume is really nothing."
"Actually, look at the animation production companies in recent years. In the early years, animation companies produced some animation dramas, which could not be sold at a high price. Brand authorization was also of little value, but in recent years, there were even animation series. The company is able to go public, why? Because their brands are beginning to be valuable, and many physical stores and online stores have begun to sell genuine products. The era of small profits but quick turnover has passed in this industry."
What Wang Yifan is talking about is the fact that although the world places more emphasis on intellectual property rights, in fact, in many cases, piracy is still difficult to stop. However, with the rise of people’s living standards and economic levels, the concept of consumption has begun to be The pursuit of cheapness has turned into the pursuit of quality.
And piracy actually requires costs. China's economic level is rising, and labor costs are also rising. Naturally, the cost of those piracy is also rising.
If a genuine product sells for 50 yuan, how much does a pirated version sell?
Usually it takes at least more than 20 yuan to make a profit. Moreover, the profit is very low. It doesn't matter whether the public is willing to buy or not, just say the merchants. First of all, they will definitely not like pirated goods that much.
Because of the low profit, even if it is small profits but quick turnover, it is necessary to sell more, and selling pirated copies is inherently risky for many businesses.
Therefore, in recent years, the sales of peripheral goods, the proportion of genuine products has been rising.
Such as movies.
Although there are still pirated movies, there is almost no gun version that can be watched online, and some of them need to be downloaded to watch.
Don’t underestimate this. In fact, most people are lazy and noob. If they can watch it directly, they are of course willing. But if you need to download, and in many cases, public opinion is mixed, and after downloading, But it turns out to be fake.
In addition, domestic film industry practitioners and some download platforms on the Internet have also reached some unspoken rules of agreement, that is, they will release the high-definition version, but there is a time.
In the second weekend, "Tiansi Opera" dropped by nearly 40% year-on-year, and closed at 140 million in three days.
The total box office of "Liansi Opera" has exceeded 500 million!
Although one billion is almost impossible, the final box office drop is at least 700 million.
The peripheral sales are very gratifying. After the first week of sales nearly 20 million, the second week, the sales rose again a lot, because the online channel began to sell, the second week sales reached 36 million!
While online channels contribute more than half of the sales, the key is that the sales of online channels have a higher share.
Xu Cang was relieved! At the very least, it is no longer a problem to rely solely on box office return for "Changsi Opera", while the rest is profit.
This is already very difficult.
After that, the small-cost film "Sniper Phone Booth" was released and gained a good reputation and the box office was also very good.
It was screened at the end of August. By the end of September, it was released for 28 days. The box office of "Sniper Phone Booth" was 46 million. Although such a box office is difficult to compare with "Dansi Opera", the return on investment is higher than "Dansi Opera". The key is that the production cycle of this kind of film is really too short.
In fact, giant companies have long noticed that the previous "127 Hours" and the later "Sniper Phone Booth" had a box office of 50 million yuan. This box office does not seem obvious, but the problem is that this type of movie There is no need for a big star to sit down, and the director is also a new director, and the cost is even lower. However, the two films combined can at least bring more than 50 million yuan to the investors.
Most importantly, the cycle is short! The operation difficulty is low, but it can cultivate talents.
Su Zhen and Dou Qingle, who knew them before? Although they are still not well-known even after making these two films, but there are so many people like this, then who dares to say that the next Wang Yifan will not appear among them?
Therefore, the times, the light and shadow side, and the prosperous Tang Jiuzhou side, have also begun to discuss similar project plans.
Of course, they are not fools either. Really think that just a small cost movie can be successful?
