Even many big productions are losing money to make money, or to recover costs through long-term operations such as copyrights.
In fact, most of the time, for those high-cost projects, the real money is not the box office, but the realization of fame.
For example, "Mars Battlefield" seems to be a loss, the box office is not strong, but in fact, people have already made money.
Because Chen Hang's name is there, most of them are praised by people, and they are really divided according to the return on investment. In fact, it is Time Light and Shadow. Most of the other investments outside the circle are discounted.
Some people may ask, those people don't seek return on investment, so what do they want?
What is the picture? They are the investors in this movie, and some are directly accountable.
But these things cannot be put on the surface. For many companies, especially listed companies, they need to publish financial reports.
And some things are very sensitive and it is definitely impossible to publish them. Then, at this time, the business of Xinxing Company that Huaxin and Wang Yifan have acquired is very eye-catching.
Although it can’t be compared with those big productions, the rate of return is enough to brighten the eye.
Movies can never just look at the numbers on the books.
In many cases, the influence of movies is in all aspects!
For example, "The Martian" why is the space agency willing to help?
Why do some official agencies intervene in some films and give strong support?
Naturally, because the movie itself is a carrier, you can use the movie to promote something, which is more effective than many direct publicity.
"The Martian" also has advertising placement, of course, it certainly can't compare with those movies with modern urban environment background, but there are not many. Many businesses did not go for the movie, but went for the name Wang Yifan.
In October, the National Day file, the third film among ten small projects of New Star Entertainment, "Dark Side" directed by Yang Qin was released.
However, Wang Yifan didn't pay much attention this time, because "The Martian" was officially launched after months of preparation.
The crew of Hengcheng's "The Martian" is in a specially built large studio, and "The Martian" is preparing for today's shooting.
Since there are few scenes in this film, this large studio occupies more than half of the scenes, so it is basically shot in the order of the movies, eliminating the time to rearrange the scenes.
Each department was making their own preparations. Several actors painted their makeup and put on space suits early in the morning, and they were called together by Wang Yifan.
"Later, you will be a little more relaxed when you perform. When sampling on the surface of Mars, you have to behave like picking up shells at the Shark Beach. You are here to travel..."
"Understood the director." Everyone nodded.
Then Xiang Yifan explained it again and let them figure out the script and lines for themselves. After half an hour, the crew was ready and the assistant director took them through.
Then I started shooting.
The first scene was a team of astronauts sampling soil on the surface of Mars.
Because I have been trained by professional astronauts before, no matter the technique, the movement, or the amount of sampling, they have been practiced countless times. In addition, because they are all in the spacesuit, there is no need for acting skills at all, just lines No mistakes, basically there will be no problems, so the first scene was filmed smoothly, only two shots were passed.
In fact, this is also the part of the opening scenes of many movies. After all, everything is about a good start, especially the first shot. Therefore, relatively simple scenes are usually arranged for shooting.
This is not the first time that Wang Yifan has made a sci-fi movie, but this time "The Martian" is still more troublesome, because this time it was shot with a 3D camera.
However, for Wang Yifan, it is not a problem for an experienced crew like "The Martian".
The shooting on the first day went smoothly because there were basically no difficult shots.
However, what Wang Yifan didn't expect was that someone would come to visit the class on the first day of shooting.
And it was the person who surprised Wang Yifan, Li Mingjuan. After shooting "Dancing Out of My Life 2", the film did not achieve the expected results. Li Mingjuan also felt that he was inadequate in some aspects, so he ran to charge for a while. time.
Wang Yifan hasn't seen her for a long time.
"Director Wang!" Li Mingjuan and Wang Yifan are also very familiar. The two have worked together for several times. At the beginning, Li Mingjuan served as deputy director and executive director for Wang Yifan.
"Why are you here? How come the charging is over? Are you planning to resume work? This is?" Wang Yifan asked with a smile, because Li Mingjuan did not come alone, and brought a strange middle-aged man. People in the circle are more like people in the system.
"This is the leader of my hometown city, Director Yang Ming. Director Yang, this is the director Wang Yifan I told you about." Li Mingjuan introduced.
"Hello, Director Yang, hello!" Although Wang Yifan didn't know the purpose of the other party, he was still very polite and enthusiastic.
"Director Wang admires the name for a long time!" Yang Ming smiled and held Wang Yifan's hand with both hands and said enthusiastically.
Li Mingjuan is a Fujianese, but Wang Yifan is not too clear about which city he is.
Wang Yifan can guess the intention of Director Yang.
In fact, over the past few years, local officials have sponsored movie shooting to promote the city as a trend.
They usually look for some well-known directors, or provide venues, or direct financial sponsorship. In fact, it is similar to advertising placement, but not to promote the product, but to promote the city.
Especially some tourist cities are particularly keen on this. Of course, the effect is still very good.
This is a win-win situation. The film company can get sponsorship, get the convenience of shooting, and get the support of local officials. It is naturally more convenient to shoot.
The city has received positive publicity through movies. Once a movie becomes a hit, it can become a city's business card.
Let the city’s popularity spread out with the movie.
Of course, this is not easy. A large amount of sponsorship was provided, but in the end, there were countless movies hitting the streets.
From unintentional to intentional intervention, from single-line cooperation to diversified development, the combination of film and city has undergone a gradual process. This process has also indirectly promoted the virtuous circle of the Chinese film industry and promoted domestic films to achieve social and economic benefits. Effective unity.
Now many places have begun to change from sponsorship to investment, and they are involved in the development of movies throughout the process. However, because outsiders command insiders, the results are often not so good.
Soon, Wang Yifan knew the intention of the other party this time.
Li Mingjuan's hometown is from the Haixi of Fujian Province.
Director Yang first found Li Mingjuan. Haixi City has been "married" with movies since the year before, and invested and sponsored many films in an attempt to build Haixi City's city name card.
