Chapter 493: .Popcorn is the main profit point

Take the initiative to lower the box office share, and the theaters can get more share, so they are naturally more willing to arrange your movies.
But the truth is the truth, but this kind of competition method obviously breaks the established rules, and then it will definitely be criticized.
Of course, in fact, they are not worried about this, because the main investors of "Six Realms" this time are from a few big giants, that is to say, they don't need to care about them.
But the crux of the problem is that this kind of thing is really disgusting and offensive.
Moreover, after starting such a bad head, others will learn from others. It is not just unfair competition, but disrupting the market. Not to mention other things, it is estimated that Huaying may enter the market directly if the trouble is too big.
In China, don't smash with the authorities if you fight against anyone. If you annoy the cake maker, you don't want to eat it.
Although it is a market economy, there is no rule without rules.
And for Chen Hang, this is definitely a huge damage to his reputation.
Movies made by big directors have only compromised by the theaters. How can they actively compromise?
I, Director Chen, don't want face? Don’t I admit in disguise that I am afraid of Wang Yifan?
Well, in fact, of course it is not so serious. The key to the problem lies in profit.
Don't underestimate one or two points. With a box office of 1 billion, one point is 10 million, which is a lot.
As for whether the theater will agree to increase the number of films? This is inevitable, at least, in the initial stage.
Because the movie theater itself is an asset-heavy industry, the profitability is actually very limited, and it is not a profiteering industry, so don't underestimate the one or two points of the big production. For the theater chain, that is really a lot.
"Then talk about it! The rows must be crushed!" Chen Hang gritted his teeth and said.
When other people saw Chen Hang nod their heads, they also agreed. In fact, for them, the most important thing is the movie box office. If the domestic box office is divided, to be honest, no matter how high it is, the sales of "Six Realms" are foreign. , Especially in North America, but a lot of publicity costs were spent.
Moreover, the publicity costs have been spent so much, not less than tens of millions. If you can really successfully crush "I am not a medicine god" to death, it would be too profitable.
There is no impermeable wall in the world. Naturally, "Six Realms" reduced the box office share in order to gain more platoons, and it quickly spread to Huaxin.
"Shameless!" Lin Husheng cursed with a grim look.
He really didn't expect that "Six Realms" and the people from Jiuzhou in the Shengtang Dynasty would actually use this trick.
Originally, "I'm not a medicine god" was weaker than "Six Realms", and finally, with the help of large-scale screening, the word of mouth became dry. As a result, the other party actually used this kind of tactics to hurt people.
"It's something unexpected." Wang Yifan was quite calm. In Lin Husheng's opinion, this kind of thing is a bit shameless. This is a rule-breaking, but in fact, this kind of trick is really the most effective.
"But in this way, our film schedule will definitely be compressed. Without film schedule, no matter how good the word-of-mouth is, it will be useless." Lin Husheng said unwillingly.
"Or, let's talk to the cinema too? Let's make one or two points?" Lin Husheng asked when looking at Wang Yifan.
Wang Yifan shook his head and said, "It's unnecessary. It's useless to talk about it. Although movies are also commodities, price wars are really not very useful. Moreover, when they talk about it now, they are one step behind, maybe they are ready to contract. Signed, and it will affect the first few days at most."
"I heard that the reputation of "Six Realms" is actually not very good?" Wang Yifan said with a smile.
"Yes, but they are very good at controlling the evaluation and control, and there is no related negative news flowing out for the time being." Lin Husheng nodded.
"Why do you clarify the matter of their profit?" Chen Hanming suddenly said.
Lin Husheng’s eyes lit up, but Wang Yifan hurriedly said, "Don’t! They do this, everyone who should know knows, but at this time we are going to find out this thing, it’s hard to say that the theater will not target us for this. It’s better not to make extravagant branches. We are in a good position. Even if we were squeezed out at the beginning, as long as the attendance rate of "Six Realms" is not as good as ours, then their concession will lose the greatest effect. After all, the box office share of theaters has always been Not their most important profit point."
It seems that letting profits can increase the number of movies in the theater, but in fact, it depends on the target.
If there is no such a hit movie as "I'm Not a Medicine God" in the same period, then "Six Realms" will really not have any problems with the film arrangement, but the problem now is that "I am not a Medicine God" What is clear is a legendary movie that is well-known. For this kind of movie, the theater line and the theater manager will not know that this movie will explode no matter how much they press it, just look at the time and extent of the outbreak.
At the beginning, "Six Realms" relied on their ultra-high-limit publicity, and the attendance rate would certainly not be too low. After all, it is a super fierce film, and the investment is huge. But as long as the follow-up reputation can't keep up, then "I am not "The God of Medicine" will become a contrast.
Cinemas really don't rely on box office revenue to survive. Many domestic theaters, if they really rely on movie box office revenue, would have already closed down.
Why do many large-scale urban complexes have a cinema? Is it because the cinema is very profitable?
In fact, it is not, but because movie theaters can bring in passenger flow, and the profit point of movie theaters actually comes from humble drinks and popcorn.
If a movie ticket is calculated at 100 yuan, the movie theater can be divided into about 45 yuan, don't look like a lot, but the movie theater itself is a heavy asset industry, and the cost is also high.
Statistics show that movie theaters rely solely on the income from showing movies, and their gross profit is even less than 5 points. So how can movie theaters make money?
One is advertising. This profit is almost 100%, but the advertising revenue is limited and basically stable. On the contrary, the biggest profit point is the issuance of commissions and the sale of products.
So how can we sell more products, such as drinks and popcorn?
Naturally, it depends on passenger flow. At this time, attendance is particularly critical, because more people naturally increase sales.
In addition, the attendance rate is the same for movie theaters, and their fixed hardware costs are the same. Therefore, one or two points of profit are really good, but if the attendance rate is not high enough, it will affect the movie theater. The real benefit, and the reduction in this benefit is much higher than the one or two points of benefit.
At this time, letting profits is useless at all, because if you can't attract audiences, the attendance rate will be low. Not only will the movie box office revenue be low, but the sales of the products will also be reduced due to the decrease in passenger flow.