why? It’s very simple. According to Xu Jin’s idea, lower the box office share and make the profit by 2 points. Then naturally, they will return the rewards. In exchange, on the theater side, the contract for the release of "Six Realms" must be guaranteed. Down, moreover, this contract will last for at least two weeks.
In other words, if you want to accept the concession of the theater, then the signed contract has very clear requirements on the set of films and the number of games. For example, it must reach a certain percentage.
This is not a problem, but at least two weeks, everyone knows that the box office in China’s movie box office usually accounts for half or more of the box office in the first week, unless it is those who really have a high reputation and are then underestimated. Only when the movie is released later, there will be no huge Waterloo at the box office.
Therefore, according to Xu Jin's idea, at least two weeks of stable film arrangement of "Six Realms" should be guaranteed.
Once this condition is fulfilled, "Six Realms" will basically be invincible, because no matter how good your reputation is, "I am not the of medicine", you can only be cool without arranging the film, even after two weeks, arranging the film Released, but the heat has dropped greatly.
As a result, this condition has also been accepted by several important cinema chains. [Penquge www.xbqg5200.xyz] For example, the two major theaters belonging to Huaying, Hualian and Yinglian.
But the other party proposed a supplementary clause, that is, the base of attendance.
For example, when the average attendance of "Six Realms" in the theater is lower than a certain threshold, the terms will be automatically triggered and the initiative will return to the theater.
On the contrary, Xu Jin doesn't have much opinion. This is what the question should mean. After all, even ordinary issuance contracts actually have similar clauses.
Of course, the two sides negotiated on this benchmark of attendance, and finally reached an agreement.
If this was the case, Xu Jin would not be so nervous and entangled.
Because the theater line party also proposed a counter-term, the excuse is based on the fairness and reciprocity of the contract parties, the theater line party can also voluntarily give up the performance of the contract within the contract period, of course, corresponding, they also need Give up the two points of the next film's box office split.
This is what makes Xu Jin and "Six Realms" extremely dissatisfied, because it is tantamount to a sharp sword hanging on their heads.
To put it bluntly, in this way, this issuance contract is equivalent to an alternative gambling contract. What is the gambling? The bet is on the box office potential of "Six Realms".
The cinema chain came up with such a trick, naturally out of interest considerations. If the "Six Realms" hit the street, the cinema chain would have lost a lot when it really triggered the attendance.
But Xu Jin and the others obviously couldn't accept such conditions, but the time was too late. In the end, "Six Realms" could only sign such a contract with major theaters.
This kind of thing can't be concealed from Huaxin's side. When he got the news, Lin Husheng was overwhelmed. Huaxin was unable to stop the incident itself, but apparently the theater gave such a clause that can be abandoned at any time. If the performance of "Six Realms" is not so in line with expectations, and if "I am not the God of Medicine" exceeds expectations, then I believe that the cinema will naturally know how to choose to better suit their interests.
With such a clause, in fact, "I'm Not the God of Medicine" is compressed and arranged, and it is not all bad things, it may even be good things, and everything is afraid of comparison.
If "I'm not the God of Medicine" has a low number of movies, then there is no need to worry about the attendance rate, while the "Six Realms" has a high number of movies, then it will naturally affect the attendance rate. Once word-of-mouth problems arise, the attendance rate will definitely decrease. One trades and the other, when the time comes, a two-point concession will not be decisive at all.
The fact is also true. This is why Xu Jin and "Six Realms" are entangled here. Of course, there is never a foolproof thing in this world. In addition, movies are inherently high-risk investments and want to be foolproof. , Want to fart?
The word-of-mouth of "I'm Not the God of Medicine" continues to rise. Although the scale of the show has not continued to expand, the number of shows is getting better and better. The proportion of prime time is getting higher and higher, and naturally, the box office is getting higher and higher.
"I'm Not a Medicine God" was screened on a large scale. On the seventh day, as of the day of the release, the box office was up to 210 million.
Suddenly the media burst.
A movie that has not been released yet has a box office of over 200 million, which is even more fierce than the original "The Story of the Hachiko". Of course, when "The Story of the Hachiko" was released, Wang Yifan It does not have its current status, and the domestic box office market capacity is not as large as it is now, but the most terrifying thing about "I'm Not the God of Medicine" is not the box office of the show, but the word of mouth.
With the large-scale screening of "I'm Not the God of Medicine", the number of viewers is increasing, and the number of people who rate this movie is also increasing. Naturally, the score of Audiovisual Network cannot continue to maintain a high score of 9.7. But the decline is also very limited, still staying above 9 points, which is terrible.
And what’s even more frightening is that on the Internet, fans are everywhere spontaneously promoting this movie, and Amway reposted it everywhere. It can be said that "I am not the God of Medicine" can basically tell everyone loudly that I am going to break out !
Many audiences follow the crowd, and perhaps some audiences will think about which movie they are going to watch, but there are more that follow the crowd.
Moreover, when an audience wants to change his mind, it is not difficult to say that it is difficult.
Of course it’s not about propaganda, but about friends and general trends.
For example, someone originally wanted to watch "Six Realms", which was a big production, but when a friend madly recommended "I am not the God of Medicine" to him, and told him that this movie is really good, maybe he I will not waver yet, but I still think, is it really that good-looking?
And if at this time, someone tells you that "Six Realms" is actually not that good-looking, then at this time, he will be shaken.
How about going to watch "I'm Not the God of Medicine" first? After all, everyone says it looks good?
As for the "Six Realms", well, will it look at the situation then?
Or he would go to watch "Six Realms" first, but after reading it, he may not meet expectations, then he would think, should I go to watch "I am not a medicine god"?
This is the benefit of large-scale spread of word of mouth.
And why doesn't "Six Realms" do word-of-mouth marketing? In fact, it is not that they do not do it, but that they dare not.
Word-of-mouth marketing does not mean that the better the word-of-mouth, the better the movie before it is released.
