On the one hand, I want to release word-of-mouth through film critics and the media, and let them first help out.
But at the same time, it's not like checking the fineness of the movie in advance.
When the reputation of the movie seems to be less than expected, at this time, it is really not a good thing to blindly promote how good the movie is, because it will bring a higher sense of expectation to the public.
But obviously the quality of the movie is actually not that high. Maybe some people will be tricked into watching the movie, but after watching it, the movie might have been okay, but because the previous blow was too high, the audience's expectations were too high. At this time, the film did not perform well, so the early publicity would turn into poison.
Because the audience will feel deceived.
Let's put it this way, if I read those comments and read media reports saying how good this movie is, then I choose to watch it. At this time, there will be an expected value.
If it’s a little lower than the expected value, then it’s nothing. After all, the movie thing, carrots and vegetables, have their own loves. Although they did not meet expectations, they are okay. Most of the audiences are better served and easier to satisfy. .
But once the movie is far below this expected value, what will you think after watching it? This is a terrible movie!
Yes, the contrast will explode!
Therefore, "Six Realms" has actually been criticized and not played hard, because the film is not only shown for one or two days.
The first wave of leeks must be cut well to grow well later.
On the evening of July 8.
Both "I'm Not the God of Medicine" and "Six Realms" had their premieres.
It's just that "I'm Not the God of Medicine" obviously can't even splash water, without him, it can't be compared with "Six Realms".
"Six Realms" has spent so much money, so naturally it won't miss the premiere. It's almost released. Naturally, "I am not a medicine god" will be crushed to the end in publicity.
Just look at the lineups of the two sides. Although "I'm Not the God of Medicine" does not lack celebrity support, what about the "Six Realms" side? There are not only top domestic stars, but also big names from abroad.
How to compare?
It's simply not comparable.
The premiere is naturally also a great weapon for publicity. Actually, on Huaxin’s side, Lin Husheng wants to kill the morale of the other party, but that would cost money. Lin Husheng doesn’t care. For the listing, he can do more. He earned all 0.1 points.
But Wang Yifan let Lin Husheng get rid of the idea.
Because that is really a waste of money, even if the limelight overshadows the other party?
The first day of filming has been set, "I'm not the of medicine" is at a disadvantage, it can be said that it is almost crushed.
"I'm not the God of Medicine" is actually better, but the ones that are more affected are those movies that are currently being shown, and none of them can be played.
The theater chain is biased towards the "Six Realms" between the film "I'm Not the God of Medicine" and "Six Realms". You also expect them to show mercy to those films that do not perform very well. ?
In the filming on July 9, "I am not the God of Medicine" was really completely crushed this time, and the first day of filming was only less than 30%.
Yes, a two-point concession is indeed a big killer. Not to mention the large theaters. Those small theaters have also been thoroughly publicized. There is no way. Compared with the large theaters, the small theaters are even more concerned about this benefit. .
Therefore, the first day of film "I am not a medicine god" barely reached 28% of the film.
Of course, this is the ultimate that "Six Realms" can do. After all, "I'm Not the God of Medicine" is also directed by a famous director, and the word of mouth has exploded, and the large-scale screening took 200 million yuan at the box office. Therefore, this level is the limit.
"Six Realms" at the expense of profit, got 56% of the lineup. Don’t watch this lineup. It doesn’t seem to be very high. In fact, it is really super high. You must know that this special cat is a summer file. Movies are released in groups, and it is impossible for theaters to really give all the films to "Six Realms".
But this kind of filming is already very amazing, you know, there are at least four other movies in the same period.
Of course, there is no horse.
July 9.
Two highly anticipated movies are officially released.
The early publicity of "Six Realms" and the reputation of super production still attract countless audiences.
Beijing, Times International Cinema.
Times International Cinema has 18 screens, which can be regarded as a top cinema.
Today, in Times International Studios, there are 18 screens, but only two screens show "I am not the God of Medicine". Almost all other screens are given to "Six Realms", and there are some other movies that are being shown. Session.
It can be said that "I am not the God of Medicine" is on the lineup. Don't watch nearly 30% of the films. But in fact, in the theater chains controlled by several giants, "I am not the of medicine" is really the bottom of the existence.
However, Fu Nanshen, the general manager of Times International Studios, has a very ugly face.
why?
Although Times International Studios is a movie theater belonging to Times Light Cinemas line, it is a cinema of Times Lights Group's holding cinema chain. Therefore, it must obey the film arrangement arrangement of the theaters. On the other hand, Times International Cinemas is actually independent. Operations and finance are settled independently.
Building a movie theater is costly. Even if the time is rich in wealth, it is impossible to achieve the full control of every movie theater under it. Only this time international cinema has more than 20 shareholders.
Fu Nanshen is the manager of Times International Cinemas, and he is responsible for the operation of this cinema.
But Fu Nanshen was really unhappy.
Today, "I'm Not the God of Medicine" is in Time International Studios. The movie tickets have been sold out since the morning. Yes, all the tickets for all the shows have been booked in advance.
Of course, Times International Cinemas, located in the most prosperous shopping mall in Beijing, has the top passenger flow, and movie attendance has always been much higher than other cinemas.
But the problem is that although the movie "Six Realms" is also very popular, the sales of movie tickets are not as full as expected.
The prime time games were better, but after 10 o'clock, the attendance rate of "Six Realms" was less than 60%.
You know, this is the first day of the show, and it is a super blockbuster, 60% of attendance may be considered super high in other places, but in Times International Studios, to be honest, most venues at this time To achieve this attendance, that is to say, the performance of "Six Realms" is not as good as imagined.
Fu Nanshen also inspected the scene. After each movie of "I'm Not the God of Medicine", the audience who came out were discussing the movie almost one by one, and many of them were red-eyed.
And after every movie of "Six Realms", it can be said that it is the opposite of "I am not a medicine god". Fu Nanshen even heard many people scolding that they didn't know what they were filming.
Although Fu Nanshen did not conduct an accurate investigation, this phenomenon is actually more accurate than an accurate investigation. At least in general, it is obvious that "I am not the God of Medicine" has conquered the audience, while "Six Realms" clearly It's a super blockbuster, but it actually made the audience curse about what it was filming.
These are ordinary audiences, not professionals.
What do ordinary viewers like to watch? Naturally, those movies that people can understand.
And "Six Realms", what do you specialize as a commercial production? What the it is?
