But things are always contradictory, because Time International Studios is responsible for its own profits and losses. Fu Nanshen, the general manager, is the first to bear the brunt. Good management is naturally his credit, but bad management is naturally his responsibility.
But the problem is that this time the film arrangement of theaters did not proceed from the objective market law at all, but subjectively arranged such a wide range of film arrangements.
Seeing "I'm Not the God of Medicine" is hard to get a vote, but "Six Realms" is unexpectedly not so good. It was only the first day that the attendance rate began to decline. What does this show? A discerning person will understand at a glance.
"I'm Not the God of Medicine" dared to be screened on a large scale in advance, and the reputation was unexpectedly good. Such a movie can be seen directly, and it is bound to explode.
But what about "Six Realms"?
It's a big production, but the problem is that your big production may not be a hit, but you arrange the movies according to the forecast. The key is that the gap between this row of movies is also big.
Of course, Fu Nanshen was not complaining about "I'm Not the God of Medicine", but because, if this continues, the movie theater will suffer and the person in charge is Fu Nanshen.
But this is only the first day, and there are not too many problems. After all, the overall attendance of "Six Realms" is still very good.
The real test is tomorrow, the day after tomorrow, because what happened to the movie "Six Realms" before? The audience is not clear at all, but after today, whether it looks good or not, it is basically clear.
The audience nowadays is different from more than ten years ago, and the situation that a bad film could sell well earlier can be said to be difficult to reappear.
Because the movie market has begun to mature, and the audience in China has also begun to mature. They will no longer be deceived. They have eyes to see for themselves, and they will tell what they see.
In terms of publicity, to be honest, even Wang Yifan is a little desperate. The publicity of "Six Realms" is really too big, and it is simply a big dog.
It's not that Huaxin and Wang Yifan can't afford the money here, but it's unnecessary, because if the money goes down, the promotion of "I'm Not the God of Medicine" is extremely limited.
The current schedule of "I'm Not the God of Medicine" has only doubled compared to the large-scale screening, and even because of the time of the show, it may only be doubled.
The word-of-mouth of "I'm Not the God of Medicine" has already exploded, so basically, except for some more marginal theaters, the attendance rate is almost full.
This is only the first day. Even if the "Six Realms" really has a serious decline, it will not be a day or two to solve the problem. So, for now, "I am not a medicine god" can be said to have money and no need to spend Up.
On the contrary, it's the "Six Realms" side. It was better at the time of review before, but now, with the large-scale release, plus the absolute crushing of the film after the release, but the attendance rate is not imagined Among them are so good.
3D theaters are better, some 2D theaters, the drop in attendance is far beyond their imagination.
why? Because "Six Realms" focuses on special effects, the plot is not to mention, what really responds to people is service and style.
Well, it’s mainly about the style. In terms of serving the Tao, it’s not that it’s not good. The team of the Six Realms of the serving is all top-notch, but the combination is weird.
Generally speaking, the style is very weird. Of course, there is no news yet.
However, the film market in China is becoming more mature, and the offline investigation business of China Film Box Office Data Network has gradually become the norm.
What's more, this time, the theater chain has a profit-sharing agreement with the "Six Realms". Therefore, the China Film Box Office Data Network has received orders here. Not only the order for the theater chain, but also the "Six Realms" Field" orders here.
Of course, the requirements of the two parties are different.
Questionnaire surveys can not only survey and summarize good and bad reviews, but also provide more detailed services. For example, why do you like it? Why don't you like it? A certain movie and a certain movie, which one do you prefer, etc.
There are a lot of detailed data.
These data can provide more clear and detailed data for theaters and film and television producers as a follow-up judgment on the prospect of this movie.
Zhonghai Skylight Studios.
The offline investigators of the China Film Box Office Data Network have long been ready to go.
Iron-played theater, streaming movie fans.
For Munan, it is an iron dating process, a flowing girlfriend.
Munan's new girlfriend has a very special hobby. She likes to collect everything related to Munan, especially movie tickets, and small gifts given during questionnaires.
Munan and his new girlfriend just walked out of the theater.
"Over there!" After Munan's girlfriend looked around, she found someone who was suspected of being a questionnaire investigator.
Then, the two walked towards the investigator.
"What gift to give this time?" Munan's new girlfriend, Chen Shan asked curiously.
Even Munan often feels that his female ticket's interest is not to watch movies at all, but to collect small gifts from questionnaires.
"This time it's a seal keychain! Here, that's it." The staff obviously have encountered such audiences. In fact, as the offline survey business was promoted, and competitors began to appear, so They also started to make some articles on the small gifts they gave. They are no longer some things that can be seen everywhere, but some specially customized small gifts.
For example, this time, the small gifts of the questionnaire survey were specially customized by the offline data survey company under the China Film Box Office Data Network.
"Can you show me?" Obviously Chen Shan is indeed more interested in this small gift than the movie itself.
"Of course." The staff took off a keychain and handed it to Chen Shan.
Chen Shan looked at it with love.
Then, I opened the small lid and printed it on my hand.
As a result, she laughed happily, because the pattern printed on this seal was particularly fun.
Above is a picture of a girl clutching a boy.
"Anything else?" Chen Shan asked expectantly.
"Yes, the small gifts this time are a series with a total of twelve patterns." The staff member smiled.
In fact, doing this kind of questionnaire survey is not easy at all. It is luck to encounter an audience like Chen Shan that comes forward. Many times, many people actually dislike this kind of survey.
"What is there? Can you try them all?" Chen Shan asked curiously.
The staff was stunned for a moment, and finally nodded.
Then, he showed Chen Shan the twelve patterns this time.
Each pattern is different, but they are all very fun. Some boys kneel down to propose marriage, some girls give boys hugs, kisses, etc. This is the seal of a youth love song series.
In fact, the cost of this kind of small gift is very low, but it is indeed very creative. The key is that this kind of small gift is different from issue to issue. Because it is customized, there is no place to buy it, so it is quite popular.
