Because it is really not needed.
Before the large-scale screening of "I Am Not the God of Medicine", the reputation on the Internet was overwhelming. So far, the score of "I am not the God of Medicine" is still steadily above 9 points on the audio-visual network.
And the topic's popularity is getting higher day by day.
So "I'm Not the God of Medicine" actually doesn't need any offline investigation, but the Huaguo Film Box Office Data Network still conducted an investigation together.
After all, Wang Yifan and the others don't want it, so will the cinema, and they will also want "Six Realms" here.
Many people may ask, aren’t there scores on the Internet, especially those ticketing platforms?
Isn't that rating more fair? After all, can you comment on real audiences who have bought tickets to watch the movie?
But the fact is, it really can't be said to be fair, because the score can actually be used for public relations.
why? Because it involves interests.
What is fairness and justice in matters of interest?
On the contrary, offline questionnaire surveys will be more realistic, because the China Film Box Office Data Network itself does not involve those interests, and they usually do not publish survey data to the outside world.
Because these data often represent orders and interests!
In addition, they specialize in this investigation, so they naturally know that credibility is the only basis for their survival, so they will certainly not destroy it themselves.
Zhonghai Pearl Hotel.
Chen Hang returned to the hotel suite with his exhausted body.
Take a shower, come out and turn on the computer.
I started to check the relevant information of "Six Realms". Because it is less than 12 o'clock, the first day's box office data has not yet come out, but the Huaguo Movie Box Office Data Investigation Network has sent preliminary findings.
Chen Hang couldn't wait to open it.
When he saw the materials of "Six Realms", Chen Hang's expression suddenly became extremely difficult to look.
"Six Realms" offline questionnaire survey, Zhonghai City, 1069 people participated in the survey.
Comprehensive survey score: 6.2 points.
Special effects score: 8.5 points.
Clothing: 8.5 points
Makeup: 8.5 points
Props: 8.5 points
Service Huadao comprehensive score: 4.5 points!
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Style: 4.2 points.
The biggest advantage: 86% of viewers are satisfied with the special effects of the film.
The biggest shortcoming: 92% of the audience is seriously dissatisfied with the film's service style, and all the participating audiences in the survey are extremely uncomfortable!
Chen Hang below did not look at it at all.
Because this has been very intuitive to explain the problem.
The style of Fuhuadao was actually requested by Chen Hang. He has great ambitions in this movie. He not only wants to conquer the domestic market, but also wants to conquer the foreign market. Therefore, in the style of Fuhuadao, he integrated things. Fang’s magical style, but obviously, the result did not surprise people, but made domestic audiences extremely uncomfortable.
Especially in terms of tone, many domestic actors are actually very uncomfortable with the tone of this aria style, but because of Chen Hang's persistence, they eventually adopted this style.
As a result, it went beyond Chen Hang's expectation, and the domestic audience did not like it unanimously.
On the other side, Chen Hang only glanced at the survey of "I'm Not the God of Medicine", because the word of mouth is basically as good as ever. He only saw the comprehensive score of the offline questionnaire survey, although it was not as good as on the Internet. High, but also reached the level of 8.8 points.
This is not too far from Chen Hang's expectations. After all, the reputation of "Six Realms" or any super production cannot really compare with a realistic drama movie.
Soon, the first day's box office was released.
On July 9th, the Huaguo box office was released on the first day of the two strong films "I'm Not the God of Medicine" and "Six Realms", so the market was very strong. The data showed that the box office of the day exceeded the 400 million mark. .
This is not the Spring Festival but a day in the summer.
Although the summer vacation is the one that occupies the most box office in the entire year, after all, the summer vacation time is not short.
So generally speaking, the single-day market during the summer vacation is hard to compare with the Spring Festival.
This point can be seen from the single-day market on July 8. With a single-day box office of only 180 million, it can be said that it more than doubled on the 9th.
Then look at the box office that day.
Unsurprisingly, "Six Realms" won the sun crown on the 9th with the highest number of films, nearly double the number of films of "I am not a medicine god", and good performances.
The box office received 240 million!
This box office, purely speaking from the box office, has actually satisfied Chen Hang. After all, it is not that there is no opponent, and the opponent's strength is exceptionally strong.
But this box office also means that the single-day box office of "I'm Not the God of Medicine" will not be much lower than that of "Six Realms".
Sure enough, he quickly saw "I'm Not the God of Medicine", which was followed by a box office of 158 million that day.
However, the key is the total box office. "I am not the of medicine" ranked second, and the first one was a film released before, and the box office of "I am not the of medicine" exceeded 200 million due to the previous large-scale screening. , The total box office came to 360 million.
From the box office situation, it can be seen that the attendance rate of "I am not a medicine god" and "Six Realms" is different.
"I am not a medicine god" has only 28 series, and the number of series obtained in the theaters of several big giants is not very good. Even so, it still won 158 million box office.
In contrast, "Six Realms" is only more than 80 million higher than "I'm Not the God of Medicine", but the number of films in "Six Realm" is more than twice that of "I am not the God of Medicine".
What's more, the 3D screens of "Six Realms" in the major theaters account for almost 100% of the film, and the 3D movie ticket itself is higher than the ordinary movie ticket price.
This means that the attendance rate of "Six Realms" is much lower than that of "I am not a medicine god".
Although the "Six Realms" film has a higher schedule and doubled, the attendance rate will definitely decrease due to the increase in film schedule, but the key is that the gap is too large.
Chen Hang naturally knows what this gap means. He can only hope that the cinema chain can support this kind of film arrangement for a while.
On the other hand, Chen Hang has also been paying attention to overseas situations.
Although "Six Realms" is said to be synchronized globally, in fact, due to the time difference, this time period, in North America, is just around noon, so the movie is just about to go.
The style of "Six Realms", in fact, Chen Hang still subconsciously biased towards the style of overseas magical epics. After all, for now, it seems that there has not been a movie with a similar magical theme in China, so Chen Hang can refer to it. Most of them are overseas films, which will naturally affect his style positioning.