Chapter 499: .Scent outside the wall?

People who pay attention to the first day's box office are not only the producers and distributors of the two movies, but also many, such as major theaters, such as some waiters.
After all, whether "I'm Not the God of Medicine" can create good results under the pressure of "Six Realms" is related to the listing of Huaxin.
As for the movie theater line, the reason for their concern is even simpler. They have a supplementary agreement with "Six Realms". Whether the benefits that the agreement can bring to them can smooth the attendance of "Six Realms". The attendance gap of "I'm Not the God of Medicine" is crucial.
Doing business is chasing profit. Why do they arrange higher films because it is profitable, but once they find out that giving them a higher rate will cause them some loss, then the agreement loses value. .
Don't say let the profit have two points, three points, five points are useless, because these can not bring in traffic.
The box office of "I'm Not the God of Medicine" is indeed not as good as "Six Realms" on the first day, but who doesn't know, the attendance rate of "I'm not the God of Medicine" is about to explode, especially in the prime time of the bustling areas, it is almost hard to find a ticket .
On the contrary, "Six Realms" has better time slots, more shows, and twice as many films as "I'm not the God of Medicine", but the box office on the first day only exceeded "I'm not the God of Medicine" by more than 80 million.
Therefore, everyone knows that "Six Realms" is not as good as expected.
The problem with "Six Realms" is the film itself and the style, which is the most difficult to change.
July 10.
Of course, it is impossible for theaters to directly use the terms to abandon the agreement the next day. After all, although the performance of "Six Realms" on the first day does not seem to be very good, it is actually quite good.
Of course, it is impossible not to make any changes, after all, they have to try it.
Therefore, it is natural that although "I am not the God of Medicine" is still crushed in the lineup, and no screen has been added, the time period has been adjusted a lot, and the proportion of prime time games has greatly increased.
However, Chen Hang and the others have been paying attention to it for the time being. As long as the cinema chain has not given up the profit-sharing agreement for the time being, then they can't do much in "Six Realms", anyway, the film series is still the highest.
Their eyes have focused on North America. Focus on Southeast Asia and Europe.
The global distribution of "Six Realms" except for China was handed over to the North American film and television giant Mina Group.
As a veteran giant, Mina Group has undoubtedly no doubt about its distribution capabilities, and "Six Realms" itself also includes their investment.
In fact, the box office of "Six Realms" in North America was quite good, and when it was screened internally, the assessment they gave was not bad.
In the film critics' special session, although many film critics have been scolded by blood, this is not a bad thing. On the contrary, if the film critics praise collectively, then they will really worry.
After all, film critics in North America and film critics in China are really completely different things.
Film critics in North America are a tradition. They have many professional film critics. Although their influence is getting lower and lower, especially their influence on the market, their influence on the award season is still great.
Can "Six Realms" want the award season? Want to fart?
As a result, Parker Pictures, a subsidiary of the Mina Group in North America, is responsible for publishing "Six Realms."
More than 2,000 screens were won on the first day of the screening, which is actually a large scale for a "foreign film".
The box office on the first day of the show in North America is also freshly released, with 6.25 million US dollars!
Yes, this is the first day of the North American box office of "Six Realms". How do you say this box office? For Chinese films released in North America, this is definitely a high box office.
But in terms of the scale of investment and publicity of the film itself, such a box office is obviously difficult to satisfy.
Of course, Mina is actually quite satisfied, why? Because of the issuance contract signed by Mina and the domestic side, the domestic side can only get the box office share at most, and the income from other aspects of North America is Mina's income.
Therefore, compared to Mina’s collective investment, such a box office will not lose money. After all, at that time, they will not only be able to collect a distribution fee, but also get the North American box office share of this film. All income other than that.
However, Chen Hang and the others couldn't be happy anymore. According to the current box office data of the first day of "Six Realms" in North America, it is estimated that the final box office of this movie will hardly exceed 50 million dollars.
Although compared with other domestic movies, the box office of this movie is already very top-notch, but for the major investment giants, for Chen Hang, let alone subvert Chinese movies and subvert Hollywood. , It is definitely a huge loss.
Of course, it is too early to say this. After all, the domestic box office, 240 million on the first day, is actually pretty good. According to normal circumstances, the next day's box office in China should normally be higher.
So is there any hope to look forward to breaking Yang Long's box office record? As long as this can be achieved, it doesn't matter if you lose a little bit.
But is there any hope in China to break Yang Long's box office record?
Chen Hang himself didn't have the slightest confidence, especially after he got the offline survey report of the China Film Box Office Data Network, he had no more confidence, nothing.
All that is left is hope, hoping that the theater will last for a while.
Because once the theater can't hold it up, "I'm Not the God of Medicine" will take off, and the "Six Realms" will face collapse.
The same period in the movie market, especially the summer period, has always been a winner-takes-all. Obviously "Six Realms" is only a superficial winner. He originally wanted to rely on the North American box office to come back to promote a wave, but now, it is not at all. Dare, because it will only backfire.
The slogan of "Six Realms" itself is too lofty, and the investment is also super huge, such a movie, you should sell well, and if you don’t sell well, it will be embarrassing.
In the period of July, although "I'm Not the God of Medicine" apparently lost the first-day box office championship, everyone with a discerning eye can see that once "Six Realms" cannot withstand the pressure, once the attendance rate drops, it will be a crash. Start.
Because in China, "Six Realms" basically lost its reputation.
Especially the weird style of the aria and the service of Taoism made countless Chinese audiences look embarrassed.
His style of fusion of Chinese and Western is obviously not home, and the fusion of styles has never been so simple.
Many times, some movies hit the street, but they don't even know the reason why they hit the street, but more often, like Chen Hang's current one, he knows where the problem is with the movie, but the same is useless.
Therefore, he can only watch and wait!