Chapter 684: . Active ban

"It's really difficult to break 10 billion yen!" Tsukamoto Oshima said unwillingly.
"So we decided to buy some box office." Then Tsukamoto Oshima said again.
Buying at the box office is not only exclusive to China, whether it is island countries or Hollywood, it is not uncommon to buy box office.
This in itself is also a publicity cost.
For example, buying a wave of box office on the first day will push up the box office data on the first day. As far as the audience is concerned, seeing the high box office of this movie will sometimes be naturally attracted.
After all, a good box office does not necessarily mean a good movie, but at least it means a good movie!
Although the current "Midnight Ring" is still promising to break tens of billions of yen, the problem is that afterwards, there are several Hollywood blockbusters.
The island market has no resistance to Hollywood blockbusters unless they are not interested in them.
Of course, at this stage, "Midnight Ring" is actually quite successful.
Wang Yifan's name became more dazzling.
A horror-themed film, as a result, created a box office of tens of billions of yen, this year's box office champion, if there is no big hit in the second half of the year, then "Midnight Ring" is very promising to win the annual box office champion.
For Toei, it is natural that he hopes to break tens of billions, so that Tsukamoto Oshima can become a truly insightful and unique person.
And for the island market, it is also an uplifting thing.
Although the director is Wang Yifan, the background, starring, shooting location, and investment of the film itself are all from the island country. Therefore, they naturally think that this is a victory for the island country's native film.
Real-life movies have not been able to get such a high box office in the island country for a long time.
And the point is that "Midnight Ring" is not only popular in island countries, but also swept like a hurricane in Asia.
A horror movie that can achieve such results is unprecedented.
In North America, although the box office of "Midnight Ring" does not seem to be high, Chen Zhixian is very optimistic about DVDs. Horror films have always had great potential in this regard.
As for DVDs, it is difficult to sell them at a good price, because the box office in North America does not seem to be very high. In fact, the issue should be looked at separately.
Although "Midnight Ring" did not do well at the North American box office, word of mouth has exploded.
At the same time, the horror movies that have swept Asia are also a big bargaining chip in themselves, so the copyright of DVD certainly cannot really refer to the North American box office.
That is their local movies, so they can refer to it like this.
Wang Yifan was too lazy to manage, but it was really boring to buy at the box office.
The point is, Wang Yifan feels that there is no need to be so troublesome.
"It wasn't because of scaring people to death that many people clamored that "Midnight Ring" should be banned?" Wang Yifan asked.
Tsukamoto Oshima looked at Wang Yifan in confusion. Well, mainly because I don't know what Wang Yifan is going to say.
"If this is the case, then we can do it ourselves!" Wang Yifan said.
"I banned it by myself?" Tsukamoto Oshima was taken aback, then his eyes lit up.
"Director Wang, you are really a genius. You ban the broadcast yourself. We can completely publicize it. Considering the negative impact caused by this movie, as a socially responsible company, we have decided to publish "Midnight Ring "Next!" Tsukamoto Oshima can become Toei's president, naturally not a fool.
Come here without opening your mouth!
Wang Yifan nodded and said: "Yes, there are some things that can only be cherished if they are lost! We took the initiative to release it. Anyway, the subsequent box office is not likely to be much, but this will stimulate the fans of "Midnight Ring" to re-enter the theater. Wen this movie!"
Toei's speed is still quite fast.
That night, Tsukamoto Oshima personally came forward!
After announcing this important news, I watched Tsukamoto Oshima on TV with a sincere expression. All this is because Toei is a company with a sense of social responsibility.
Then, the countdown to "Midnight Ring" was released!
Igarashi Bookstore became popular because of "Midnight Furious Bell". As the third-generation son of Igarashi Bookstore, Toshita Igarashi is also a die-hard fan and movie fan of "Midnight Furious Bell".
In his earliest days, he had seen "Midnight Furious Bell", and even organized a bookstore for this reason.
In the evening, he suddenly saw that "Midnight Ring" was about to be released, and he was not planning to continue it. This made Toshita Igarashi suddenly thinking.
"Guys, we know because of "Midnight Furious Bell", and now "Midnight Furious Bell" is about to be banned by ourselves. I suggest that we revisit "Midnight Furious Bell" again!" Toshita Igarashi told the reading meeting Others said.
"This proposal is very good. When we reminisce about the past in the future, we will definitely remember that we got together because of "Midnight Ring"!"
"I agree too! Think about the fact that "Midnight Ring" chose to end the screening early because of the scary reason. We should support it. It has achieved the ultimate horror movie. I am afraid it will be difficult to see this kind of horror movie in the future. Up."
Suddenly, with the help of Toei, "Midnight Ring" began to take the emotional route.
It will be difficult to see classic horror movies like "The Ring of Midnight" in the future.
Why not revisit it again?
Have seen it once, don't you want to try it a second time, will you be scared?
For a while, the Internet of the island nation was flooded with various discussions about "Midnight Ring".
Well, in fact, they are all routines, in order to stimulate the fans' desire to watch movies and let them contribute the final box office to the movie.
Facts have proved that "The Ring of Midnight" is self-banned, which is quite effective.
The next day, the box office of "The Ring of Midnight" in various parts of the island country picked up, and even experienced a decline.
The layman looks at the excitement, the insider looks at the doorway.
Many people in the circle can see that this is a self-marketing hype by Toei, which uses early release as a bargaining chip to stimulate the desire of movie fans.
loss? Not at all, because the subsequent box office is actually difficult to make a difference. After all, the freshness of a movie is limited.
And these losses can be made up by the box office in the last week of the fourth week.
Besides, the follow-up long-term screenings actually make money from the theaters, not Toei and the investors of "Midnight Ring".
Therefore, this is definitely a profitable hype.
Facts have proved that this trick is quite effective.
The box office of "Midnight Ring" in the fourth week, the farther to the back, the higher the box office.
Even created a miracle, the fourth week of "Midnight Bell" box office unexpectedly exceeded the third week.
In the end, it won 2.1 billion yen in the box office!
Let the total box office of "Midnight Ring" successfully crossed the tens of billions of yen mark.
Of course, the release of "Midnight Ring" at this time actually made Tsukamoto Oshima quite distressed, because the attendance rate on the last day of the screening was too high. This kind of illusion made Tsukamoto Oshima almost want to break his promise. Up.