Chapter 703: .Large scale, low ceiling

In fact, before the Rising Stars Program, there were many new director support programs in China, and even large-scale ones, but the results proved that movies are really high-risk investment projects.
Those plans drove a lot of money in, but they didn't have much effect.
But now, this literary and artistic film support plan, as long as the literary film is displayed, it is basically in everyone's impression that the investor can vomit blood at a loss.
Many domestic literary and artistic film directors, who are relatively well-known, are actually beginning to gradually transform, and the films they make have become more and more commercial. Only this will allow them to continue to invest.
But most literary and artistic movies are still synonymous with losing money.
Because first of all, theaters will not wait to see such movies that have no big sales potential at first glance.
Therefore, the reporter's analysis was endorsed by many colleagues.
"Yes, literary and artistic films, ten films, nine pay, and one pays for vomiting blood. This is not just casual talk, just to say that the Hong Kong Island director Tang is famous enough? But one of his films covers the country. In addition, as well as the first-line celebrities in the three places, the result was a film that was shot for five years. After it was released, it was indeed well received and the box office was OK. But five years, damn, five-year investment return rate Ten percent? I guess it's choking!" Another reporter couldn't help but vomit.
Many domestic literary film directors, especially famous ones, Ma Qingshan is actually quite good.
That sunglasses, Tang, is indeed second to none in the literary film circle. People don't need a script at all to make movies, and it is rare that there are so many actors to accompany him.
But from a business point of view, this behavior is heinous.
Other Hollywood directors, a movie for seven years, it is really a pit, but the real time for a movie is the preparation time, and it is epoch-making when it comes out, allowing investors to earn a wave of fat.
However, literary and artistic movies have been filmed for a few years, and the commercial benefits created as a result are really low. Although the films produced are indeed praised by many people, in fact? A real classic, it seems that it has never been taken as long as the other party?
Of course, this kind of director is not that good!
But it also proves from the side that literary and artistic movies are a huge hole.
Although some directors in China are also very pitted in making commercial films, at least they will make you die a little easier.
"Who would say no, but Wang Yifan and Huaxin are rich, they have lost money, and this time they have made such a huge momentum, I guess they should not be too petty by then." Another reporter said.
"In fact, don't you think that the current domestic film market is indeed a bit weird? There are not a few bad movies, and there are actually some good literary movies, but the box office is not good."
"This is the market. For literary and artistic movies, don't count on the box office by themselves. If you count on the box office, then what kind of literary and artistic? People are pushing it to be high. It's really going to be a big hit, is it still called a literary movie?"
"But Hollywood has it, and it's literary and big-selling."
"How many years have they developed? How many years have we developed? The market maturity cannot be compared!"
Amidst the noise of everyone, finally, this conference officially began.
"Thank you all friends from the media for coming. I believe you have already guessed the theme of today's press conference. I won't sell the lawsuit. That's right, the theme of this press conference is the support plan for art and film." Ming said with a smile.
"This plan was first proposed by Director Wang Yifan, so next, I will ask Director Wang Yifan to tell you about some of the content of the support plan for art and film." Ouyang Ming said with a smile.
The media reporters in the audience applauded their face.
Wang Yifan walked onto the stage and said with a smile: "Some time ago, the new movie "Alive" directed by Ma Qingshan was finished. Let me watch the sample and talked about the current situation of art and literature in China!"
"Everyone remember some time ago, a film called "Heartbreaking", the director even knelt down on the spot to pray for the cinema to arrange the film for the release of this film?" Wang Yifan's expression was righteous.
This is true, but it happened when Wang Yifan filmed "Midnight Ring" on the island.
At that time, the media also reported very much about this matter. Although the theater line did give some movies in the end, the box office was still not good at that time.
"In a mature film market, I don't think there should be only commercial films and no literary films."
"So what caused the literary and artistic films to lose the market?"
"As far as I am concerned, it is because we have not cultivated a group of audiences who like literary and artistic movies. That's why literary and artistic movies almost mean a loss in the domestic market."
"Because literary films do not make money, it has caused investors to no longer favor literary films, so some literary film directors naturally find it difficult to get the investment to make movies. Without high-quality literary films, the audience Naturally, I can't see it, and I can't talk about cultivating a group of literary and artistic film audiences. This is a vicious circle. "Wang Yifan will naturally not scold those literary and artistic film directors for several years. It is unnecessary.
"So, I thought, if we don't consider the cost to support some real literary and artistic films, so that more in-depth literary and artistic films appear on the market, can we cultivate a group of literary and artistic film lovers?"
"So there is this literary and artistic film support plan!" Wang Yifan said with a smile.
"However, the natural audience of literary films is narrower than commercial films. This is a reality and a choice of the market. It cannot be changed. But the question is, while the market for commercial films has grown substantially, why has the market for literary films shrunk repeatedly? "
"I personally think that because of the lack of excellent films, there is really too little access to the audience, and naturally it is impossible to cultivate such a market."
"Therefore, in this support program for literary and artistic films, Huaxin, Xinxing, Xingmeng, and Women's Film and Television will jointly fund and provide 100 million yuan a year to support this plan." Wang Yifan's words just fell.
There was a cry of exclamation from the audience.
One hundred million is really a lot.
Although I guessed that engaging in such a big battle would certainly not be a trivial matter, 100 million a year is not too much.
"Please be quiet, everyone. However, literary films are different from commercial films after all. Therefore, we can predict the initial losses. We have investigated the current market. In fact, the production costs of literary films are generally not too high, unless It is a personal factor. Otherwise, literary and artistic films are usually feature films, and the production cost can be controlled at a reasonable position. Therefore, for the time being, the upper limit of the support for each literary and artistic film project of this plan is temporarily set at 3 million. Of course. Once the project is completed, as long as the project is completed within the expected time, Huaxin will give certain support in the promotion."
"At the same time, this project will be cross-examined by the project review team composed of director Ma Qingshan and others..."