Chapter 780: .The Spring of Monster Movies

Although "King Kong" received mixed reviews, its score on the audiovisual network dropped to 6.9!
However, the box office has been very stable. It won 1.4 billion in the box office in the first week. It can be said that all doubts were stopped.
And Chen Shaojun also stepped into the ranks of great directors with the outbreak of "King Kong".
This is something that many people did not expect.
There is actually no real standard for big directors, but there is a most basic line, that is, to have a top film box office of over 1 billion.
Obviously, "King Kong" completed this task ahead of time, and the final box office of "King Kong" will be at least 2 billion is completely fine.
Whether there is a higher box office depends on the subsequent box office trends.
The monster movie, which got 1.4 billion box office a week, can be said to make many people dumbfounded.
And the key is that the rise of Chen Shaojun allowed Huaxin to add another general.
Chen Shaojun can be said to be proud of the scenery. After two years of hard work, it is finally the harvest season.
The big sales of "King Kong" has also set off a wave of monsters in the domestic film and television circles.
Earlier, monster movies can be said to be definitely not the type of big investment, because monster movies, first of all, people think of special effects, large-scale use of special effects, and special effects mean cost.
Therefore, monster movies have always been in the country, not to mention no one cares, but they are definitely not a popular type of investment.
Because this genre has no successful precedent in China, of course, the Hollywood monster blockbusters are exceptions.
But this time "King Kong" has become the best touchstone, proving that there is also a market for domestic monster movies.
"King Kong" was released in China in the second week, although the box office dropped a bit, but it still got 700 million box office, and the total box office exceeded 2 billion!
This figure is exaggerated!
And this is two weeks of data, that is to say, next, "King Kong" even hopes to challenge the 3 billion box office.
Of course, this is a bit difficult!
However, this is already shocking.
""King Kong" was released for two weeks, and the box office exceeded 2 billion! The monster movie spring may come!"
""King Kong" is the benchmark for domestic monster movies in China!"
"King Kong" will be released globally this week. Whether overseas can make a difference, let us wait and see!"
This time, "King Kong" is undoubtedly the most dazzling existence.
In fact, unlike many people who do not believe that "King Kong" can make a difference overseas, Wang Yifan is very optimistic about "King Kong"'s overseas box office.
Most people don't think that "King Kong" can have any high-profile performance overseas, especially in North America, mainly because this is a precedent.
The North American market, the North American audience, is actually very exclusive.
"King Kong" is a complete Chinese movie, full of Chinese elements.
And this kind of alien monster, in the eyes of many people, is undoubtedly difficult for North American audiences to like.
But Wang Yifan's idea is just the opposite.
"King Kong" is not a monster movie adapted from a big IP, it is an original monster movie.
Therefore, its foreign characteristics are not obvious.
In fact, in Wang Yifan's view, monster movies are themes that best break through cultural barriers.
Why do you say that?
Because of other movies, everyone will focus a lot of attention on the male and female protagonists, but in monster movies like "King Kong", the protagonist is always a monster, not the male or female lead.
Therefore, it is more able to dilute the impact in this regard.
Monsters, where are the borders?
This is one!
"Then why did the island monster movie adapted by Matsumoto Universal encounter Waterloo in North America?" Chen Hanming asked with some confusion.
Wang Yifan smiled and said: "In my opinion, Matsumoto Universal's initial choice is actually the biggest problem. Or it can be said that Matsumoto Universal has artificially created the gene of rejection."
"When they were promoting, they played out the behemoths of the island country and assigned the nationality of the monsters. For those audiences in North America, they actually don't pay attention to foreign things."
"In fact, not many people know the IP of the island country in North America. After all, it is not a hot IP in the world. So, to be honest, I don’t really understand why the king of one hand was beaten into a bad card. "Wang Yifan is also puzzled.
"What about "King Kong"?" Chen Shaojun asked.
"King Kong is different. King Kong has no borders. It is just a monster! It can be American. If the movie is released in the United States, it can also be island nationality..." Wang Yifan Laughed.
"Moreover, there is another point. "King Kong" is different from all monster movies in the past. You can even say that this is not a monster movie, but a romantic romance."
"Maybe our Chinese society has a different concept of love from that of the United States, but the love between monsters and beauties is the same in the world! Therefore, this point perfectly avoids the problem of cultural estrangement."
"Again, there is another big difference between King Kong and other monsters in that King Kong is actually a larger gorilla. If you replace it with a snake, the situation is different. Obviously, the gorilla is more humanoid and easier. People accept that the gorillas fall in love with the human setting."
...
North America, Los Angeles!
Nick is a monster movie lover. In other words, the movies he likes are more flavorful.
He especially likes that kind of monster killing human beings. Yes, although it's a bit abnormal, he just likes it.
Just like some people hopelessly like those horror movies.
"King Kong" was released in North America and the publisher was Matsumoto Universal.
In fact, Matsumoto Global does not pay too much attention to "King Kong".
There is no way, even if the movies in China are sold in China and abroad, it can basically be said that, except for a few movies, most of them end up in grief.
And another point is that Matsumoto Universal has also released a super-cast monster movie "Monster Tenny", which is an island monster.
It is very famous in the island country. For this movie, Matsumoto Universal spent a lot of money on publicity in the early stage of building momentum.
However, "Monster Tenny" finally won a good box office in the island country, but only less than 50 million in North America.
And you must know that the production cost of "Monster Tenny" plus the publicity cost is more than 200 million dollars!
The huge loss of "Monster Tenny" also let Matsumoto Universal know that in North America, you'd better not shoot things related to foreign countries.
And "King Kong" is from China!
It is also a foreigner to North America, so although Matsumoto Global took over the North American distribution rights of "King Kong", it did not pay much attention to it.
The budget for publicity is all advanced by Huaxin.
No way, if you don't do this, "King Kong" in North America will not be able to get a considerable lineup.