Chapter 783: . Peripheral income

"King Kong" hit the North American box office and beat the Hollywood blockbuster "Prehistoric Python" in the first week. The news spread to China, which naturally made "King Kong" a lot of treasures and touted.
For many domestic audiences, they also feel proud.
The most direct response is at the box office.
The box office of "King Kong" unexpectedly experienced a short-term decline.
At the same time, "King Kong" will be released in island countries and other regions starting this week.
For this reason, many domestic film and television giants have begun to sit still.
"Director Chen, what do you think of the craze for "King Kong"?" On the side of Jiuzhou in the prosperous Tang Dynasty, Chen Hang was approached by Tang Mingkai, the president of Jiuzhou in the prosperous Tang Dynasty. Obviously, the popularity of "King Kong" made them feel excited.
Tang Mingkai is the new president of Kyushu in the Tang Dynasty.
"Monster movies are too risky." Chen Hang was not so optimistic.
Because, the monster movie, to put it bluntly, the appetite of the domestic audience has been stolen.
At first, it seemed that when the audience watched monster movies, they were basically looking at special effects, and it didn't matter if the plot was bad.
But with more and more such films, and the audience is growing, they begin to have a higher pursuit, pure special effects, they can no longer satisfy their appetite.
With the gradual finalization of the routines of monster movies, Hollywood has explored a routine suitable for the market, which is used by most companies.
It was indeed very popular in the early days, but if the same kind of food is eaten too much, even if it is delicious, it will be equally annoying.
"King Kong" is indeed innovative, and it is probably because of this that "King Kong" can perform so well.
However, as a senior director, Chen Hang knows deeply that monster movies are a big hole.
Because, if you want to make a monster movie, first of all, if you don't do big special effects, no one will watch it. If you do big special effects, then the cost of certainty will be greatly increased.
"King Kong" has proved that domestic audiences still favor monster movies, don't they? And, what movies are risk-free?" Tang Mingkai obviously doesn't think so.
In his opinion, the fact that a movie can sell well shows that there is a market for this type of movie.
The movie itself is a high-risk investment, so Chen Hang said that the risk is too great to convince him.
"Mr. Tang, in fact, Hollywood has produced a lot of monster movies in recent years, and many have been introduced to China, but the box office is getting worse and worse. This shows that although there is a market for monster movies, the audience likes more. A novel story. And this is precisely the most difficult!" Chen Hang said, shaking his head.
Of course he knows that there is indeed a market for monster movies.
Or in other words, there is a market for any movie genre.
Romance films, drama films, horror films, science fiction films, etc., including monster films, have a market.
But the crux of the problem is that the film industry has matured after years of development, and the audience has also been baptized by countless movies. Their tastes are becoming more and more tricky. General movies, no matter what type, are not innovative, or The routine is too old and will always be abandoned by them.
It is unrealistic to eat fresh all over the sky.
"You mean, the script is the key?" Tang Mingkai heard what Chen Hang meant.
"Mr Tang, in fact, the return on investment in Monster Movies is not very high, right? Even "King Kong" is the same!" Chen Hang was a little confused, why Tang Mingkai was holding the Monster Movie and not letting it go.
In his opinion, once a movie is made, there is no need to limit it to any big-selling movie genre, and because the cost of monster movies is there, the return on investment has not been too high.
Especially monster movies, it often takes a long time.
Tang Mingkai shook his head and said, "You are wrong. Once the monster movie succeeds, the rate of return is amazing!"
"Oh?" Chen Hang was a little confused.
"As far as I know, the cost of "King Kong" plus the announcement, the domestic cost has exceeded 1 billion Chinese yuan. According to the current box office trend of "King Kong", even if it finally gets 3 billion at the box office, in fact, at the box office In terms of sharing, it’s not too much, right? And overseas, don’t look at North America, it seems that the box office is very high, but in fact, it is relative. Moreover, movies like "King Kong" are not universal in themselves. "Chen Hang said, shaking his head.
"No, Director Chen, the box office is only one aspect. The data I just got, you know why I am so tempted by reading it." Tang Mingkai took out a copy and handed it to Chen Hangdao.
Chen Hang took it with some doubts.
"Surroundings?" Chen Hang asked in surprise.
"Yes, around! I didn't expect, to be honest, when I got this data, I doubted it was wrong." Tang Mingkai smiled bitterly.
In fact, although the movie market in China is getting bigger and bigger, in fact, it is far from mature.
Why is the Hollywood film industry called an industry?
Because this involves an entire industrial chain.
It's not just limited to film production.
It also includes earlier DVDs, current streaming media, and various peripherals.
Although the Chinese film market has begun to form an industrial chain, it is far less mature than that in North America.
Because Chinese audiences have not yet developed the habit of buying movie accessories.
Therefore, there has always been a production around the film, but in fact, it has not been able to occupy a large share.
Box office share has always been the largest source of income for Chinese movies.
However, the peripheral sales data of "King Kong" that Chen Hang got in his hand made him finally understand why Tang Mingkai was tempted.
"King Kong" was released for three weeks, including various "King Kong" related peripheral products.
The first is the licensing aspect. According to the information, "King Kong" has sold more than 100 million licensing fees.
And this is not the big head. The biggest head is the various peripheral products of "King Kong", such as figures, dolls, models and so on.
There are game adaptations!
Among these, figures, dolls, models, etc., sold more than 500 million in three weeks!
Yes, five hundred million!
This surprised Chen Hang as well. You should know that the profits of this kind of movie derivative peripheral products are quite high.
Huaxin has its own film derivative products factory, and the profits of these physical film peripheral products can even exceed 60%.
There are also game adaptations, which have always been the largest producer of domestic movies. Yes, many movies, film and television works, and game adaptations have always been the income of the largest producers around.
Of course, in the case of "King Kong", it may be difficult for the game adaptation to exceed the profits of other peripherals, but it is certainly not too bad.
Therefore, according to the forecast of this data, "King Kong" aside from the box office, the peripheral revenue will eventually exceed 1 billion Chinese dollars, which is still a very conservative estimate.
The point is that this is only domestic, and overseas aspects have not yet been counted.