Chapter 821: .Dominating schedule

The name of the summer file itself, to a certain extent, has positioned its target audience on the student population.
Due to the summer vacation, the longest time for students to rest in a year, many movies suitable for young people will be released during the summer vacation to attract young people on vacation.
The summer file is the most inclusive one. It can be said that any type of movie can be released in this period, unlike the special period of the Spring Festival file.
Wang Yifan’s movie was on this schedule. I didn’t say that several other giants have adjusted their summer film list very tacitly.
No way, this is a rhythm that everyone hits is looking for death.
The release of movies is of course not that simple.
Although the schedule is set, the next step is to promote.
Of course, Wang Yifan's film is completely different from other film propaganda. In the past, small-cost film propaganda had to use unique tricks.
Even if it's a big production, you have to fight against your competitors.
It is commonplace to hurt each other or something.
But Wang Yifan's movies, almost no one will face this year.
Therefore, in terms of publicity, it is a good thing, but it may not be a good thing.
Everyone knows that controversial topics, controversial topics, generally speaking, most movies of the same period will fight each other in propaganda, but this kind of war may not necessarily be the same. In many cases, they are actually maintained. There is quite a tacit understanding.
What do you say?
The boss and the second child went to war, but the third child died!
That's the way it is said. When the film is publicized, what is needed is exposure. The two families are pinching each other? It seems like the same situation? But in fact it is a mode of publicity.
But Wang Yifan's "The Monkey King" is different.
Because now Wang Yifan can be said to be a target that many people are unwilling to provoke.
Not only because his own movie is awesome, Wang Yifan makes his own movie so awesome? At most one movie a year? Just avoid it.
But the leading movie written by Wang Yifan is terrible.
So? Everyone has a tacit understanding. Anyway, the one who is special is Wang Yifan? Just avoid it.
The publicity of "The Monkey King" is naturally generous? The publicity budget alone exceeds 200 million.
No way, although Wang Yifan himself is a brand, even if it is the most powerful brand, new products need to be publicized and shouted.
It's just that? I used to use some off-market tricks? Surprise things like that.
But now, it doesn't work anymore, and the upright propaganda requires more money. Fortunately, Wang Yifan is really not bad at this money.
And this time? "Monkey King" is a film co-produced with Toei, the island country. Several major domestic theaters have also replaced some shares? So, there is no need to worry about publicity expenses.
Okay, Wang Yifan's movie? No one will be stingy with publicity expenses.
So? Soon? The subways, buses, TV commercials of buildings in major first-tier cities, advertisements of various large squares, and graphic posters of buildings, etc., began to be occupied by the promotional posters of "The Monkey King".
This is offline publicity, which can be said to be comprehensive coverage.
Just offline, the money spent is at least hundreds of millions. Of course, this promotion will last for more than half a month.
With so much money, everyone knows that there is such a movie to be released.
And the online aspect.
Similarly, "The Monkey King" also smashed a lot of publicity funds.
Major portal websites, social platforms, etc., have all warmed up the movie.
This is why there are usually few media splashing dirty water in big productions, because with so much publicity budget, everyone wants to eat it. If you do something, you are so embarrassed, these meats are not your share. .
In fact, the hot spots of the year are also when the performance of major advertising companies, Internet companies, and so on explodes.
Because of film publicity, generally speaking, the publicity cycle will not be too long. Most of the time, the intensive publicity will not exceed one month.
Generally focus on half a month before the release and half a month after the release.
Half a month before the release, the purpose is to build momentum for the film's publicity, increase exposure, and let more people know that there is such a movie to be released.
Attract more people into the theater to buy tickets to watch the movie.
And half a month after the release.
Because that was the box office explosion period of the movie, the publicity was usually very intensive during the half month.
After that, although there will be publicity resources, it can't be as intensive as before, and after half a month of release, basically, a large part of the box office potential has been consumed.
For most movies, the box office in the first half month, that is, the first two weeks, can basically account for half or even two-thirds of the total box office.
The initial publicity, most of the time, is to put posters and other materials, then Internet portals, film review websites, and so on.
Then there is the public relations of the screening, which is also a not low cost.
After that, it is the public relations of word of mouth. The word of mouth of the film is not good, and it needs public relations. The word of mouth of the film is good, and it also needs public relations to maintain the word of mouth.
The promotion of "The Monkey King" is also in full swing.
You can stop by the bus on the side of the road and see the floating poster of Monkey King.
You can see a huge poster at the subway station.
When waiting for the elevator in the office building, you can also see the trailer of "The Monkey King".
...
"How is the film arrangement?" Wang Yifan has also been too busy these days.
There is no way that "The Monkey King" also put a lot of effort on him, so he naturally hopes that this movie can be better.
And there is one more point, "The Monkey King" is Wang Yifan's original story, not a copy of a movie from a previous life.
Therefore, Wang Yifan is also a little worried about the future of "The Monkey King".
The promotion of movies is one aspect, and the arrangement of movies is another aspect.
However, Wang Yifan obviously does not need to worry about the film layout.
Lin Husheng and Chen Hanming both laughed when they heard the words. They were very happy. The release of Wang Yifan's movie can be said to be not only a feast for Huaxin, but also a feast for Huaguo film.
"Don't worry, in the first half of July this year, "The Monkey King" has no opponents!" Chen Hanming said. He is also proud of You Yan.
Don't look at the big directors like Chen Hang, they are very famous, but it also depends on who you compare with Wang Yifan. They can't get this kind of treatment for the time being.
At present, only Yang Long still has this treatment.
"On the first day of the release of Monkey King, the comprehensive film schedule will reach 80% for an unprecedented rate! There will be no new films released, and the film schedules that were originally released will also be greatly reduced!" Lin Husheng smiled .
He can't be unhappy. The schedule for Monkey King has been set, and Huaxin's share price has risen accordingly before it is released.
Not to mention after the release of "The Monkey King".