Chapter 822: . "The Monkey King" Screening

In fact, the larger the production, the more often it is necessary to do some projection.
Because large productions often mean high publicity costs.
Although click-to-view cannot fully reflect the pros and cons of a movie and the market, in many cases, through click-to-view, more detailed data can be obtained.
In many cases, the budget for the release of films is based on the market feedback of the click-on-screening.
Because large-scale production, large-scale distribution, and large-scale publicity all require huge amounts of funds to achieve.
And big production, sometimes does not necessarily mean that it is a good movie. Therefore, click-on is a touchstone. If the word-of-mouth of click-on is too sparse, then you can imagine that it must stop the loss in time for the announcement.
Of course, this is a regular routine, but "The Monkey King" is obviously not included here, because this is a movie by Wang Yifan.
If even Wang Yifan’s movies need to be worried, what about other movies?
However, "The Monkey King" still has some screenings.
Because "The Monkey King" also needs to be clicked for word-of-mouth preheating.
For any movie, good word of mouth is better than bad word of mouth. There is no doubt that "Monkey King" has an absolute share in July and has absolute dominance over the market.
But it does not mean that "The Monkey King" does not need publicity.
Because "The Monkey King" needs to get a higher box office, then the screening is necessary.
"The Monkey King" will not be screened on a large scale this time because it is unnecessary.
At the beginning, "The Story of the Faithful Dog Hachiko" and "I'm Not the God of Medicine" was because the cast itself was actually not big, and it was naturally impossible for the publicity to actually spend several times the cost to do it, and those two films They are all feature films, so there is no need to worry about being spoiled.
Because of a feature film, even if you know the plot in advance, it has a completely different effect than going to a movie theater.
But "The Monkey King" is different. This is a big production that combines plot and special effects. The budget of the promotion itself is very high, and there is no need to use any method to obtain film arrangement and reputation.
On the contrary, "The Monkey King" needs to maintain a certain sense of mystery, because this movie will reach an unprecedented 80%.
Such a large-scale premiere? And the number of shows, what is needed is the kind of mystery maintained by Monkey King? In order to attract the audience to enter the cinema for the first time.
Large-scale film scheduling? Monopolistic film scheduling also means that the box office of "Monkey King" will explode in the early stage, and the box office potential will be released in advance. Therefore, it will release word of mouth through long-term large-scale screening. For "The Monkey King", it is not desirable.
Because of that, "Monkey King" will lose its sense of mystery, and the effect of publicity will be greatly reduced.
...
In a blink of an eye? It's time for the screening of "The Monkey King".
This time, the nationwide screening of "The Monkey King" was not too many.
However, because of the early publicity of "Monkey King", Wang Yifan's coffee position is also large enough, and the movie itself can be said to be highly anticipated.
So there are fewer screen shows? In fact, to some extent, it is also a kind of hunger marketing.
Zhang Weiming has been a fan of Wang Yifan since "Father"? Or he is known as Wang Yifan's queen film critic.
Zhang Weiming has nothing to say about this.
He didn't ignorantly preach Wang Yifan's movie. It is really a movie made by Wang Yifan? That's good.
"Hey, Old Xu? Why are you here too?" Zhang Weiming walked into the theater of the Beijing Times Film City? He looked at his old colleague a little surprised? Old friend Xu Mu actually came.
"Why can't I come? Just allow you Zhang Weiming to come, but my old Xu can't come?" Xu Mu cursed with a smile.
"Hey, that's not the case. It's just that, old Xu, don't you always dislike commercial movies? You don't always say that there are not many movies you can watch now? Why? Are you ready to find the difference?" Zhang Weiming was in Xu Mu He sat down and joked with a smile.
"It was originally, how many movies can you watch now?" Xu Mu said disapprovingly.
Xu Mu, an old stubborn genre in the circle of domestic film critics, he only likes those unpopular, unpopular literary films, and rarely writes reviews for commercial blockbusters.
Yes, he does not scold, but he does not write.
This is Xu Mu.
This is why Zhang Weiming feels strange that Xu [3Q中文www.xbshu.cn] Mu actually came.
"That's because your taste is too tricky, do you think ordinary people can be the same as what you like?" Zhang Weiming said in an angry manner.
In fact, the older generation of film critics, like Xu Mu, is actually quite unwelcome, because they are always self-centered. They like good movies and do not accept rebuttals.
But the times are different.
In the early years when Huaguo’s films were still dominated by literary and artistic films, old film critics such as Xu Mu were still very popular. However, in those years, the income of film critics was actually not that good. After all, the market was small. People's articles can't sell well.
After all, film critics also rely on the film industry.
However, with the continuous expansion of the market, the mainstream movies in the market have also transitioned from early literary and artistic movies to commercial movies.
There are fewer and fewer people making literary and artistic movies, and naturally, old film critics like Xu Mu are not as popular as in his early years.
As a result, many of these old film critics have changed careers, changed their mindsets, and changed their mindsets, like Xu Mu. To be nice is to have their own ideas, stick to their ideas, not be moved by the market or be moved by money.
But the ugly thing is that it is old-fashioned and can't keep up with the trend of the times.
But in any case, Xu Mu will appear here, which indeed makes Zhang Weiming a little strange.
"Hey, the current literary movies are no longer good. I was invited to watch one a few days ago. As a result, eh, it's hard to say!" Xu Mu said a little lonely.
"What?" Zhang Weiming was really curious.
"What kind of are filmed. The literary and artistic movies do not mean that they are literary and artistic films. Now, in the name of art, the directors of some and unreasonable films are embarrassed to call themselves literary and artistic. Worker, I'm!" Xu Mu said uncomfortably.
"So, this is why you are here?" Zhang Weiming vomited.
"What else can I do? I want to eat too. I write reviews of those movies, and no one watches them now." Xu Mu smiled bitterly.
"Haha, it's rare that you, old Xu, also know how to adapt." Zhang Weiming said with some amusement.
This is really rare.
"Of course, as you know, I have always liked Journey to the West. It's just that the previous related movies are all selling dog meat. No new things have been shot at all. They are still the same. It's not interesting." Xu Mu shook his head and said.