The song "IBelieve", combined with the fragments from "My Savage Girlfriend" and the monologue of the protagonist Aniu, can be said to immediately attract the attention and curiosity of many people.
"I'm going, this is really a savage girlfriend. Wear high heels for the actor. Haha, I feel very happy to see Qin Ran's expression!"
"Watching the trailer, it is obvious that we broke up. Isn't this a tragedy?"
"Obviously it is a tragedy, everything has been proved at the beginning, love movies, the promise made is destined to be unfulfilled!"
"But it obviously feels like a comedy, the actor was hit by a punch, the picture is very happy, right?"
"No, everyone doesn't think the song is good?"
With the launch of the trailer of "My Savage Girlfriend", a lot of publicity funds have been invested.
Soon "My Savage Girlfriend" began to be known.
We all know that there is such a movie to be released.
The clips shown in the trailer also successfully aroused the curiosity of the audience.
In fact, at the beginning, many people had a doubt.
That is, why is it a "savage girlfriend"?
Because usually, it is more savage, right?
However, the title of savage girlfriend is used here.
But after watching the trailer, although there are only some fragmented clips, it clearly shows how savage girlfriend is.
She can play boxing and fencing, and the hero is a weak chicken in front of her!
There are also changes in shoes, and the ten things that should be said to the heroine after the breakup, which should be the incumbent, all made everyone have a strong curiosity about "My Savage Girlfriend".
What kind of story is this?
Why are the weak male protagonists? Well, in fact, those ten points highlight the actor's affection for the heroine.
But how did these two people with completely different personalities come together?
What happened in it?
This is very interesting.
These years, the audience's tolerance for domestic films is still very high.
Don't look at many domestic audiences, they all say that domestic movies are inferior to Hollywood movies.
But in fact, as long as your story is similar and logically consistent, as long as it is not too outrageous, then they will buy tickets to watch and support.
Therefore, domestic filmmakers are actually very happy.
You can try it in Hollywood. The mature movie market naturally has higher requirements for the quality of movies.
On the contrary, the movie market in China is not that mature yet, so the audience is more tolerant of domestic movies!
......
Love movies actually have magic weapons. For example, first of all, even if the male protagonist is not handsome, he must not be too ugly. Even if it is ugly, it must be that ugly and characteristic. Secondly, the heroine of a love movie must be beautiful! There is no substitute for this.
Throughout the love movies, these are the basic rules.
Of course, some people may say that there are no ugly women invincible, but in fact, other actors themselves are beautiful women, but they deliberately pretend to be ugly, and finally they turn into beautiful women?
"My Savage Girlfriend" actually follows this routine.
Savage girlfriend, just ask, if his girlfriend is not only savage but also ugly, then who can stand it?
In the film, in fact, why does the male lead fancy the female lead? Not because she is beautiful!
Look at the face of the world can not afford to hurt.
If it weren't for being pretty, could he bear her shortcomings?
So, you have to be beautiful first, and then you have barbaric capital.
Closer to home.
The trailer of "My Savage Girlfriend", although not talking about a savage storm, successfully interprets the word "savage".
Let the audience begin to have a clearer understanding of this film.
This heroine must be a beauty, um, very reasonable, and then brutal.
Because she is a beauty, she is savage and reasonable!
The song "IBelieve" was also successfully spread.
Although, this song may not be able to say how classic it is, but at least, the popularity of this song must be poor.
In addition, with the aura of Wang Yifan, the director of the music department once again wrote the script himself and wrote the song. This is also a gimmick.
Don't underestimate this gimmick, because Wang Yifan's title of director of the music department is still very useful.
At least it's much easier to use than director Li Mingjuan.
The pre-screening publicity is actually the most important part of the overall publicity plan.
Because, before the movie was released, the film had not revealed the true face of Lushan, so at this time, it was necessary to spend a lot of money on publicity.
You have to let people know that there is such a movie that attracts these people to buy tickets to watch it when the movie is released.
On the contrary, after the release, the publicity focused more on word of mouth.
At the same time, the effect of publicity is also very important.
Because this is related to the lineup of theaters!
Before the theater arranges the movie, it's not that you are not famous, but they will also investigate.
What is the cost of the movie, the cast, and the popularity of the movie, and what is the publicity investment?
How's the effect?
Then comes the quality of the movie, and so on.
Although this "My Savage Girlfriend" is a medium and low-cost movie, the cast is not too small.
The heroine, Yan Lingxuan, is at the level of the most popular national goddess.
Although Qin Ran is a bit worse, he is not a small role either.
In addition, Li Mingjuan, the first female director in China, um, the popularity of this movie does not need to be said.
What's more, the screenwriter is Wang Yifan.
Then there is the effect of publicity, some conventional publicity, such as posters, such as online and offline publicity, topic marketing, etc., topic popularity, number of discussions, etc., these are the data referenced by the theater.
"My Savage Girlfriend" is scheduled for Double Eleven, which is neither good nor bad. It can be said that the pros and cons are mixed.
Because Double Eleven is indeed a shopping day, this day is no longer a nameless person.
But this schedule is not really a hot schedule.
This is a bad place, but the same, and because of this, so, "My Savage Girlfriend" is considered to be a relatively powerful movie at this time, and there are not many movies released at the same time.
Moreover, there is no shop in front of the village. What is said is that the movies released on the National Day file have basically been released for more than a month, and it will not affect "My Savage Girlfriend"!
And November is not a hot schedule. Usually, there will not be any major productions for this schedule, so this is relatively good news.
"My Savage Girl" finally gave the first-day lineup of movies by the theaters, which is not too high, which is also expected.
But it's definitely not too low, the first day's lineup is about 35%!
Because the cost of "My Savage Girlfriend" lies there, it is impossible to really enjoy the same treatment as Wang Yifan's big production.
