Chapter 990: . A niche is a niche

Zhou Zhan looked a little excited!
"Donkey Gets Water" is indeed a story that Zhou Zhan himself likes very much.
But Zhou Zhan is still more rational. He can be called the director who has the best control over the balance between business and art.
Rather, Zhou Zhan, who has had many failures and many transformations, knows deeply that the balance between art and commerce cannot really be combined very well.
Because art has always been a minority, and business must be a majority!
Therefore, the balance between the two cannot be truly perfect!
"The Donkey Gets the Water" is indeed a rare good story, but this story is really a niche, niche movie. Is it possible to get popular box office?
Obviously impossible!
Wang Yifan also asked in a little surprise, "Isn't it? Didn't you tell them that "Donkey Gets Water" is a relatively niche movie?"
Zhou Zhan shook his head and said: "Why didn't you say it? But the group of people have been stunned by the box office of the previous movies. They feel that as long as the script provided by your director Wang Yifan is absolutely fine."
Wang Yifan was also a little dumbfounded.
In fact, such things are really uncommon!
After all, the few movies at the Hongmen Banquet, it can be said that each one was unexpectedly successful.
How can this not let them have the same high hopes for "Donkey Gets Water"?
However, no matter how good a movie like "Donkey Gets Water", the box office ceiling will not be too high.
In his previous life, Wang Yifan remembered that this movie was also very well received and received rave reviews. However, this movie is completely different from a movie like "The Heartbreaker".
"The Heartbreaker" focuses on dreams and family affection, which can be said to be a very popular sentiment, so "The Heartbreaker" can have such a high box office.
And so many people sitting in the same seat can also explain many problems.
But "Donkey Gets Water" is different. Although this can also be classified into the category of comedy, in fact, this is a very niche work.
Such movies have a very limited audience. Even if they look good and have a good reputation, audiences who don't like to watch this type of movie still don't like it.
This is obviously difficult to change.
"What is the budget for the announcement?" Wang Yifan couldn't help asking.
In fact, Huaxin also invested in this movie, but Wang Yifan has rarely asked about such things.
Most of the time, he mainly showed up and cheered. Of course, he couldn't control so much of the specific operation.
Therefore, he is really not sure.
"The initial budget is 80 million!" Zhou Zhan said.
Wang Yifan was taken aback, this number is really high!
You know, Zhou Zhan is talking about the up-front budget, but you must know that movies like "Donkey Deshui" have topped the box office by two or three billion, and it is impossible to achieve the level of one billion and two billion like the "Sorrowful".
And if these 80 million are invested, plus the cost of the film itself, the loss will not be too much, but it will definitely not make money.
The previous life "Donkey Deshui" was performed by a group of unknown actors. In this life, the starting point of "Donkey Deshui" is much higher than the previous life.
But the movie type itself limits the box office ceiling of this movie.
Even in this movie, the actors and directors are much taller than those in the previous life, but that's all.
Perhaps the box office can exceed tens of millions, but it is almost impossible to burst!
However, logically speaking, the higher the film announcement, the happier Zhou Zhan should be. After all, he is the director of the film, but in fact it is not the case.
Because the film’s high publicity shows that it is optimistic about the film’s box office, but if it fails to meet expectations, it will still damage Zhou Zhan’s reputation.
As for Zhou Zhan, this was originally not a box office movie, but it turned out to be helped by it. How could it be better?
Some movies, such as "Shawshank's Redemption", are they good movies?
Of course it is!
"Xiao Shengke's Redemption" can be said to be recognized as a permanent classic film in the history of film. It has occupied the number one position in the major domestic and foreign rated film charts all the year round, and has been talked about by tens of thousands of fans. On the other hand, "Shawshank's Redemption" was a disastrous box office when it was released, and after years of re-screening in North America, the box office is still dismal. Why?
This movie hit the street. Of course, it was a bit serious, but in fact, it was really far from expected!
The failure of this film has a variety of reasons and has become the object of research by many people.
Some people say that "Shawshank's Redemption" hit the street because the movie is not suitable for the big screen.
There is a certain reason for the truth. "Shawshank's Redemption" failed at the box office and performed poorly, but it can be said that the results on the video tape are very good.
So some people say that this movie is not suitable for the big screen, but the movie is definitely a good movie!
But in fact, some people think that the failure of this film is, in the final analysis, because it is not a commercial film!
In other words, this is a relatively niche movie!
Why do you say that? Because movies like "Shawshank's Redemption" are really not good for young people, because this movie was not originally made for young people.
The content of this movie is very simple. Most of the plots are deduced by denial of self-worth, and the ending is sublimated into affirmation of self-worth. The ending was handled very well, showing the excitement of breaking free. In comparison, the previous self-denial was not strong enough, or even boring. Movies are not life after all, and if any plot has a sense of tastelessness, it is a failure!
It is unreasonable to have too much box office expectations for this movie!
The same is true of "Donkey Gets Water". Young people may not like this movie because it is a satirical comedy, and most of the time, a satirical movie requires brains! Many people say that this movie has depth, but the problem is that movies with true depth are often not popular!
Of course, the reason why "Donkey Deshui" is over-anticipated is because Wang Yifan's performance is so good.
That's why he found Wang Yifan!
"What do you want me to do?" Wang Yifan asked.
"You must tie the bells to untie the bells. They all made such a dizzy decision because they are too confident in you. Moreover, this time Huaxin is also a joint issuer. So, Director Wang, you give me a call Hello!" Zhou Zhan said with a wry smile.
Wang Yifan nodded!
This matter, other people say that it may not work, you don't see, they don't agree with the director Zhou Zhan.
"Alright! Let's go!" Wang Yifan should come forward for this kind of thing. Of course it's best, but he can't just make a phone call casually, saying that he wants to cut his budget.
So naturally, I still have to take a trip!