Chapter 435: Pride and Prejudice 36

Since the founding of R & R, Lei Jin has been pressing the physical store to fail, that is to say, a large clothing brand, in addition to a flagship store of Bao, in reality, there is no physical store for customers to patronize. This sales model is undoubtedly subversive, so many shareholders have criticized it.
Only Lin Dan voted in favor when she voted, because she knew how vital a new thing is to online shopping. Don't look at it is only in the development stage, but it will become more and more over time. Mature, one day will become an unshakable behemoth. At that time, the development space of physical stores will be squeezed persecution instead, and Lei Jin, the first to develop online stores, until the brand's reputation and reputation have been deeply rooted in consumers ’minds, and the strategy of developing physical stores is the most secure of.
He is a visionary businessman. No wonder he dares to invest in China at his own expense when family members are hesitant. In fact, he also knows that R & R has become an indicator of his ability to be examined by the family. If he succeeds, he will completely control the Lei Group, and if he fails, he will lose the position of heir.
It was a big bet, but he always believed he could win, and it was true.
With half a month before Double Eleven, R & R's online flagship store officially opened and pre-sale of new products, and this brand has already become hot in intensive publicity and variety shows. Less than half an hour after the pre-sale, the inventory of all new products was swept away, scaring the administrator almost screaming. She quickly posted the second batch of new products to the web page and was swept away again.
Lin Dan's strategy of multi-style, low inventory, and fast sales showed unprecedented advantages at this moment, which also greatly satisfied a large consumer group and promoted their consumption desire.
I saw that my favorite clothes had been sold out, and the consumers who came to shop were very disappointed, but they soon discovered that--hey, there are more new products in the online store, and the styles are varied, the styles are fashionable, and the details are exquisite. The previous batch was more beautiful, and the inventory was very small. If you do n’t rush it, it will be gone. What hesitation, anyway, the price is so close to the people, buy and buy! After buying, the consumer looked back and found that the new clothes were also very beautiful, so he couldn't help but choose a few to place the order together, so the stacking of the orders one after another made an astronomical figure.
On the day of the pre-sale, three batches of new products were issued, with a total of more than 60 styles, as well as accessories such as shoes, hats, scarves, and backpacks. Yes, it is the hottest outfit nowadays.
As of 6:30 pm, the administrator counted the pre-sale data under the cooperation of a certain Bao big data department, and hurriedly sent it to the top floor.
At the same time, the company's major shareholders have been waiting in the meeting room to prepare for acceptance of the work of the recent period of time. The success of the pre-sale is a key step that indicates whether R & R can survive in China. The so-called death before the success of the teacher, if the pre-sale fails, the physical store operation will also lose great prospects.
The wall clock on the wall points little or no time to work, and a dozen major shareholders and the company's senior executives seem calm on the face, but the mood is floating and anxious. They don't have the courage that Lei Jin can, and Taishan can fall to the top without changing the face, and he doesn't have the mentality that he dared to gamble with all his net worth.
Yes, everyone knows that R & R has hollowed out Lei Jin ’s family, billions of office buildings, billions of huge factories, hundreds of millions of online inputs and zero total cost. Coupled with overwhelming propaganda and momentum, his money is running low, and he owes a huge amount of extra debt. If the R & R sinks, he will be destroyed.
But at this moment, he was calmer than anyone, and he took out a box of dried fish to tease Lin's cat.
Yes, Lin Dan was also invited to the top floor to witness this moment of unknown victory or defeat.
"Are you nervous?" Lei Jin smiled and approached Lin Dan's ear.
"Not nervous, I am here to enjoy success." Lin Dan shook his head gently, his tone casual.
Lei Jin was immediately teased by her, "My attitude is the same as you." As he spoke, he adjusted the silver-gray silk tie, and he took care of the decorative plaque in his pocket. This was all done by Lin Dan himself. Although it was compensation, he was regarded as a gift. He had to wear them to work for more than ten days in a month.
When the two spoke, one shareholder couldn't bear it, and Shen said, "Isn't the result counted yet? Why don't you send a personal reminder?" It was dazzling, let alone a bystander. When a new product is sold out, the administrator will immediately release another new product. It is impossible to estimate sales by just looking at the eyes, so these shareholders do not always stare at the situation of the online store.
Just then, the administrator came in holding a lot of folders, panting plainly: "General Lei, the pre-sale amount has come out."
Lei Jin nodded in a hurry, Lin Dan took the bully into his arms and gently stroked him. He was not very anxious, but other shareholders and senior management couldn't sit still. He almost asked in unison: "How many?"
The administrator swallowed a spit before saying in a dry voice, "6.7 billion."
"How many?"
"6.7 billion!"
There was a silence in the conference room, 6.7 billion. This astronomical number repeatedly hit their nerves, making them difficult to speak for a long time. Say something bad, even if you are selling drugs, I am afraid that the speed of money is not so fast! This is the first day of pre-sale. You must know that in the next half month, R & R will release a batch of new products every four days, and the popular variety show "Even Lian" will also be broadcast in countdown. In the second and finals, when the popularity and clicks were the highest, the advertising effect brought by it will be doubled.
All of this indicates that in the next ten days, not only will R & R's pre-sale amount not be lower than today's figure, but it may also rise steadily, that is, the company has exceeded the original amount in the first day. Developed one-year production tasks! What kind of sales miracle is this?
Everyone was silent for a long time, and it was so long that the sunlight outside the window was a little dark before someone slowly applauded and laughed aloud.
"The company is stable!"
"Lei, you still have the courage!"
"Designer Lin is extremely successful!"
"Is there red wine? Open a few bottles to celebrate!"
Everyone was noisy, and every face was filled with strong joy.
"Do n’t be busy celebrating, there are still many problems to be solved in the follow-up. The pre-sale results are very good, I am very pleased, but in order to ensure the brand's reputation, we must pay close attention to the delivery process, as long as the customer wants to return the goods, for any reason, Give them back immediately, and be sure to keep pace. It ’s difficult to create a brand, but it ’s easy to destroy a brand. Any small thing may subvert the foundation we now lay. Do you remember?

The company's senior executives nodded frequently and then each assigned a new task.
After the meeting, Lei Jin grabbed Lin Dan's wrist and whispered, "Let's have dinner together to celebrate?"
"No, Mr. Lei, now I just want to go home and have a good rest. The new round of design work is about to start again. I need to be smart and hope you can be considerate."
Of course, Lei Jin can be considerate, because the production mode proposed by Lin Dan can only work normally when the potential of the designer is tapped. A batch of new products every week indicates that the designer must design new products every day, which is almost a continuous rotation.
Looking at Lin Dan's tired eyebrows, the joy in Lei Jin's heart suddenly disappeared. He knows what kind of responsibilities he shoulders since he is sensible, so he is not interested in anything other than making money by doing business. But now, for the first time in his life, he suddenly realizes that making money is not so important, and more importantly, life, or the person who is always attracted to him at all times in life.
She is the most important, and her joy and sorrow will become his joy and sorrow.
"Don't eat, I will take you home to rest." Lei Jin immediately picked up the car key and urged: "Don't think about work tonight, after going home, watch TV and play on your mobile phone. Hurry up. Once it's over, I'll give you a long vacation. "
Lin Dan shook his head and said, "I'm afraid it won't work. Double 11 is over and there is Double 12. Anyway, it's the end of the year. It's better to wait until the Spring Festival."
For the first time, Lei Jin met someone who liked working more than himself. He was a bit annoyed and amused, but even more distressed. For the first time, he found that the workaholic was so annoying, he could not help but persuade him: "When it is time to rest, you have to rest. Don't stand on it. When the Double 11 is over, the company will pay the entire design department to go on vacation, so head office. ? "
"A few days off?" Lin Dan walked to the elevator while stroking Xiaoba's head.
Lei Jin followed her step by step, asking: "Seven days, is it enough?"
"Seven days, it's enough," Lin Dan said, pressing the down button and stepping into the elevator, he promised: "I will let everyone work overtime to drive out the vacant design draft without delaying the company's normal operation."
The elevator door was closed, Lei Jin inhaled straight into the smooth metal plate, then shook his head with a grin. Before taking a vacation, he has to work overtime to rush the draft. Lin Dan is treating himself as a robot. It stands to reason that when meeting such a worrying subordinate, the boss should be happy, but Lei Jin was anxious to tie Lin Dan at home and let her rest for a few days.
How did he think she was a shortcut person? If she loves to take shortcuts, is there anyone in the world who works hard? Now he would rather she take a shortcut, instead it would fulfill all his thoughts. Thinking of this, Lei Jin could only sigh deeply.
At the same time, Lin Dan took the folder back to the design and development department. Everyone heard the sound of footsteps and looked up, each face was full of longing and nervousness. Li Tiantian asked anxiously: "Sister Lin, has the pre-sale amount reached the company's expectations? Has our performance satisfied the boss?"
"6.7 billion, one day today." Lin Dan spread his folder on the table, Xu Xu said: "No need to work overtime today, everyone goes back to rest early."
"How much?" Li Tiantian drew his ears.
Lin Dan shoved the folder into her arms and chuckled: "Look at yourself."
Everyone hurried around to see the red number, and immediately ecstatically screamed.