Chapter 530: Theater influence

With a variety of films, today's Yuqing Theater is already the most popular "recreational place" in various markets. In particular, the price of movie tickets is not high. Even those who are at the bottom of the monastic community, they can occasionally experience the charm of movies. Although the fare is not high, the profit will be relatively reduced, but the small profit but the high sales volume is also an important source of income for Yu Qingzong.
The idea of ​​a theater is not without, but after a little understanding of the operation of the theater, anyone with a little brain can see that the equipment of the theater is secondary, and the content is really important. You grabbed this theater, and there was no video provided by Yu Qingzong. What do you use to attract people to buy tickets? Would you just come in and sit for tea?
Of course, some people want to break Yu Qingzong's wealth and want to suppress the development of this theater. But the question is, how to suppress it? Generally speaking, to suppress a commodity in business, you must have similar products, and then the most direct is to reduce prices, plus some small means to damage the goodwill of the other party. However, although the Shenhua realm is not small, and the monks are thousands of thousands, but no one can come up with products that can compete with the theater, how can this be suppressed?
The only thing that can cause some trouble for Yu Qingzong is probably to find a way to build a theater. After all, the theater is for the monks, and it is naturally built in the market, and only in the market can there be enough customers. Therefore, the easiest way to get trouble for Yu Qingzong is to let Yu Qingzong have no place to build a theater. The market that can be controlled does not allow the construction of a theater directly, and the control is not enough, it is on the plot that Yu Qingzong fancy.
This kind of thing is not uncommon during the expansion of the theater. Some people are purely trying to suppress Yu Qingzong, and others are jealous of the theater business.
In the face of this kind of problem, Ye Zhan ’s treatment method is also very simple, that is, let the building be built, and do not let it be built. At first, those who made the trip feel that it was Yuqing Zong's clothing that was soft, and only waited for Yu Qingzong to ask for himself and give himself a lot of benefits. However, it didn't take long for these people to turn around and ask Yu Qingzong to build a theater.
This theater, movie, is a scorpion poison (independent) in this world. As long as not all markets and cities resist the theater, so that the theater has the opportunity to show the charm of the movie, Ye Zan will not worry about the expansion of the theater.
You know, there are competitions between those markets, and the appeal of the movie as a unique new thing to the monks is by no means words. There is a theater in that market, but you don't have it here, and other goods are similar, so the passenger flow will naturally lean towards the market with a theater. Although, relying on the influence of the theater, it is not enough to determine the rise and fall of a market, but the market is set up to make money. Who would have any resentment against money?
Therefore, Ye Zan only aired the other side for a while and waited to build the theaters in some of the surrounding markets. The forces that opened the markets would naturally be anxious, begging Yu Qingzong to build the theater to them.
In this way, there is almost a Yuqingzong theater in the Shenhua realm, large and small markets.
This theater is a source of wealth for Yu Qingzong. With its influence today, it can also become a weapon of publicity.
How to use the theater for publicity is, of course, the simplest of it. Yu Qingzong's theater has not been doing patch advertising business, not to say that it is impossible to think of making this money, nor is it that he does not want to make this money, but that there is no market for patch advertising in the world.
In this world, especially in the world of monasticism, it is possible that monks have a long life, so there are few innovative ideas, and the commodities are basically unchanged for many years. Therefore, almost no matter what goods, pay attention to an "old-fashioned", such as: Fu of the Heavenly Fuzong, Tianbaozong's magical instruments, Dandingzong's elixir and so on. In addition, these commodities have basically remained unchanged for thousands of years. Fuyu are those Fuyu, the magic instruments are just such magic instruments, and the elixir is still those elixir. In this case, who would spend money on advertising?
That is, after Ye Zan came, he cooperated with Tianbaozong on the game console and Lingdao, so that the world suddenly appeared some goods that have never been seen before. In order to let people understand these things, Tianbaozong had to promote it and introduce the benefits of these products to people. This is also an important reason why Tianbaozong's propaganda methods are so backward.
Nothing exists independently in the world, just like the food chain, everything is just a link in the chain, and the backwardness of one link will cause the other links to no longer develop. Without enough innovative products, naturally no good publicity means is needed. Even if it is not promoted, people will recognize this "old name".
Compared with the monastic world, the secular world is actually a little better. Although the productivity is very backward, occasionally there are innovations, and at the same time, there is more demand for publicity. However, Ye Zan ’s theater is aimed at the monks. No matter how novel these worldly products are, it is impossible to advertise in the monastic world. Moreover, the money to be earned by the theater is not worldly gold or silver, but money and spirits. Naturally, it is impossible to make business secular.
And this time, in order to make the thousands of miles expressive release, to achieve an explosive effect, we must not rely on the theater's publicity.
However, Ye Zan is not planning to do patch advertising. Although the effect will definitely be good, it can't meet the explosive requirements. What Ye Zan intends to do is to imitate the methods commonly used by electronic smart product manufacturers and new product launches after the information technology world enters the information age.
After the world of science and technology entered the information age, due to the continuous innovation of electronic smart products, simple advertising is no longer sufficient to show people the characteristics of the product. Therefore, there was a new product launch conference. Through the conference, the people were shown in detail the advanced innovations of their products to attract people's attention and desire to buy.
Of course, this kind of new product launch conference also has its limitations. The most important thing is that it needs a good information transmission channel.
In the technological world, this channel of information transmission is naturally the Internet that brought the world into the information age. Thanks to the Internet, a new product release conference held only in one place can be seen by hundreds of millions of people in the shortest time, even by means of simultaneous live broadcast. If the Internet is not available, it will only depend on word of mouth, and whether the transmission will change, the speed of information transmission will definitely be greatly reduced.
Today's Shenhua Realm is logically equipped with the Internet, but this communication network cannot be called the Internet. After all, Ye Zan did not promote the popularization of PCs in this world. To really make the communication network into the Internet, he had to wait for thousands of miles to spread the word.
Therefore, just like the world of science and technology, to hold a lively conference for thousands of miles, the effect of publicity may not be as small as Tianbaozong.
Ye Zan ’s solution to this problem is also very simple, that is, to record the press conference, and then let all the theaters of Yu Qingzong show at the same time. As for the content of the conference, he will not use PPT to make a brief introduction like those in the technology world. After all, people in this world have not really entered the information age, and therefore have no knowledge base in this area.
Ye Zan's plan is not so much to do a press conference as to make a movie that introduces thousands of miles to life. In the film, he will show all kinds of expressiveness of thousands of miles, and use the plot that can make people feel a sense of substitution, and print them in their hearts.
Regarding the movie, Ye Zan is too simple. There is no need for the actors to find anything. The singularity intellectual brain can automatically generate the script. Even if Ye Zan puts forward those key points, even the script can be automatically generated to produce a movie that meets the requirements.
The construction of the Wuzhu School is progressing fast, so Ye Zan can't afford to delay time, so he immediately contacted Tianbaozong, and informed the other party of the name of "A Thousand Miles" and the publicity plan.
After all, the two parties are in a cooperative relationship, and we need to let Tianbaozong know about this publicity. Moreover, although the method of publicizing small advertisements is very backward, it is not without its merits. At least, not everyone has the opportunity to see the movie, so through small advertising, they can also let those people know that the miles are vivid.
In fact, really speaking of the coverage of the propaganda, Ye Zan's effect of using the cinema to propagate may be slightly worse than issuing small advertisements. However, Ye Zan wants an explosiveness. This is because it is impossible to send small advertisements. One can be said to be a storm, and the other can be said to be moist and silent.
After receiving a call from Ye Zan, after hearing the name of Xin Qianli, the voice of Tian Baozong was speechless. I changed a word and changed "tone" into "god", which is too lazy! But there is no way, they don't know more about this thing and naturally can't think of a better name. Anyway, this thing is refined from Ye Zan's side, let's express it lively, after all, it seems appropriate.
In addition, it is the propaganda plan. Ye Zan's plan for this theater propaganda is unheard of in the eyes of everyone in Tianbaozong. Of course, theaters have only been around for a few years, and others who want to do so must have this condition. As for the publicity effect, Tianbaozong is not very optimistic, but since Ye Zan is going to do it, and the theater is Yuqingzong, they also have nothing to say.
Ye Zan also wanted to inform Tianbaozong because of the cooperation of Tianbaozong. It is necessary to use the theater to propagate thousands of miles, and use the influence of the theater to achieve the effect of information explosion, but the theater also needs publicity, and it needs a momentum process. Otherwise, the theater will start showing promotional videos, and the audience will be as usual, and the effect of publicity cannot be maximized.
Therefore, Ye Zan needs Tianbaozong to use small advertisements to publicize the release of new movies in the theater. However, the small advertisement will not mention the expressiveness of thousands of miles, but will use the film to attract more people's attention by creating a sense of mystery. As for the promotion of thousands of miles with small advertisements, we have to wait until the film is released and cause enough sensation to continue this enthusiasm.
This matter is nothing for Tianbaozong, but it is just the content that was previously prepared to promote thousands of miles and replaced it with the content of the promotional video sent by Ye Zan.
After discussing the specific details with Tianbaozong, Ye Zan immediately contacted the little black fat Glenn and began to arrange the film promotion and release. At Tianbaozong, a small advertisement was used to create momentum for the new film in Yuqing Theater, and naturally Yuqing Theater couldn't be idle. With the influence of the Yuqing Theater, even if it is just a new movie notice at the gate of the theater, the publicity effect is quite good.
Regarding the issue of film copying, in fact, when the Yuqing Theater expanded to a certain extent, Ye Zan had already improved the projection equipment. Nowadays, Yuqing Theater is located in various markets in the Shenhua realm. There is no longer any need to manually transport film copies. Instead, data transmission is performed directly through the communication network. Therefore, everything in the theater is arranged for the screening. Ye Zan will wait for the film to be produced and then directly transfer it to the projection equipment in each theater.
In addition to the theater, Yu Qingzong also has a business, which is also spread all over the market, that is, the game room.
However, compared to the theater, the customer base of the game room is relatively small, and only those young monks often frequent it.
Moreover, in this world, there is a common saying in people's minds: Young monks, when they need to work hard, have too much time to waste on playing games. Those who really have time, because of qualifications and other reasons, are destined to enter the realm of no further advancement, often older, and have little interest in the game.
Not to mention, Tianbaozong has been selling handheld game consoles. Although the games are basically different and the game experience is different, the impact on the game room is still great. After all, this world is not yet a world where people can enjoy peace of mind. It is enough to have something to entertain. People are not yet ready to pursue higher gaming experience.
It's as if some people's food and clothing haven't been solved yet. How can they pursue healthy eating? Stuffed stomachs are already very satisfying.
After all, the concept of "playing funerals" is deeply rooted in the hearts of the people. The movie can be regarded as an art, and the game is really not on the stage. Moreover, in many markets, if it is not because of the influence of the theater, the game room will not be allowed to enter at all. Therefore, although the business of the game room is not too bad, its profit is far less than that of the theater.
However, Ye Zan did not plan to make much money in the game room. His real purpose is to collect some news for himself through the convenience of the game room. You know, the consumption of this game room is not high, and the customer source can be regarded as a mixed fish and dragon, which is a good source of news. And this news does not necessarily require much confidentiality, even if just recording the price of the commodities in the market, sometimes it can be of great use.
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