Chapter 496: Watch jokes (four more)

Hou Jinming and the others didn't come so late, because it was not until this morning that he and You Youguang, Guan Jingzhe decided on the joint bidding of the three stations.
This is mainly because joint bidding is very risky.
Individual bidding, as long as your bidding is successful, the audience will only be able to watch your station at that time. If it is risky, it is only an estimate of the value of the opening ceremony itself, but joint bidding means that three TV stations broadcast at the same time, so that the audience has a choice. It may look at your channel or the other two channels. There will be differences if you have a choice. Everyone pays the same money, but the final benefits are definitely different. More may make more money, but less may lose money. .
The three TV stations in Jiangbei, Lingdong, and Shannan are basically in the same camp in terms of ratings, and it is difficult to judge who will have higher ratings when broadcasting at the same time. Therefore, the investment share must be the same.
Hou Jinming, You Youguang, and Guan Jingzhe agreed that the opening ceremony of the Zhongyu Ecological Farm with the participation of the four heavenly kings and 20 first-line stars will definitely be hot. As long as the bidding is successful, even three At the same time, the worst one will not lose money.
Of course, a more important reason is that these three TV stations are relatively poor, and the chances of successful bidding alone are zero. Together, even if some people eat meat or some soup, they are better than nothing, and it is not enough to protect yourself. The one who eats meat. These three people all cooperated with the attitude of my luck.
Soon it was two o'clock in the afternoon.
Liu Lang has rushed to the Zhongyu headquarters from the Mu's Building, but he did not show up in the large conference room, which is hosted by Meng Han.
"Next, please submit the tender documents to the front desk." After the bidding started, Meng Han, as the host, did not make any false speeches, and directly entered the formal bidding process.
The reason for adopting a bidding method instead of an auction method is mainly in the broadcasting rights. It is not a simple price that can determine the attribution, but also other supporting conditions, including the broadcasting time, and the intermediate advertisement. Duration, whether there are other additional preferential conditions, etc.
Obviously, the auction method is too arbitrary.
In the bidding method, additional conditions and prices can be considered together, because additional conditions are also a kind of competitiveness.
Just like contracting a project abroad, it is not the lowest price that can win the bid. Increasing enmity also involves various factors such as project quality standards.
As soon as Meng Han's voice fell, the representatives of the various TV stations immediately handed in the tender documents to the front desk.
Before the deadline for bidding at 2:30, Meng Han received a total of 22 bids, which meant that everyone wanted to compete, and no TV station came to buy soy sauce.
The next step is to sing the mark.
It is to open the bidding documents on the spot, and read and confirm the prices and important contents of the bidding documents on the spot to achieve fairness and openness. After the bidding, Zhongyu Travel will weigh the price and other conditions, select the winning TV station, and announce the winning bid on the same day .
With bids being opened. The quotations of various TV stations have also surfaced, basically around 200 million yuan, which is already a sky-high price in China.
"The following bid is for Southern Television." When Meng Han read the thirteenth bid, all the representatives were holding their breath, because in everyone’s opinion, Southern Television was undoubtedly the most promising bidder. After all, Sang Junai’s reputation is outside. .
"Southern TV, the offer is 290 million yuan, with additional conditions, and Miss Tang Jiani will be the host of the opening ceremony. In addition, for the next three months, five minutes of prime time will be played for free of Zhongyu Travel's advertisement..." After that, Meng Han read out a series of preferential conditions for Zhongyu Travel.
"Damn it, it's Sang Junai, this hand..." You don't need to listen to the additional preferential terms behind it. The quotation of 290 million yuan alone has completely lost the morale of most people.
Seeing the expressions of other people, Sang Junai nodded in satisfaction. Although it was nearly one-third higher than the prices offered by other TV stations, in his opinion, it was definitely worth it.
For him, either don't do it, since it must be done, it must be done. The same is true for bidding. If you want to securely obtain the broadcasting rights, you must make a very sincere quotation of 290 million yuan. He believes that apart from Nanshan TV Station, no domestic TV station has liquid funds of this scale.
After all, the bidding for the opening ceremony of Zhongyu Ecological Farm was too urgent, and there was not enough preparation time for either party.
However, Sang Junai did not see the three station chiefs in the front row, Hou Jinming, smiling at each other, revealing the gesture of a winner.
Next, Meng Han read the bids of four TV stations. There is no doubt that these four TV stations pose no threat to Southern TV.
"Now we are going to announce the tender documents of Jiangbei TV Station, Lingdong TV Station, and Shannan TV Station." When I came in just now, Hou Jinming just told Meng Han about the three joint bidding. The other representatives did not know about this. Listen. When Meng Han said this, many people straightened their backs.
Sang Junai was also taken aback.
Then he shook his head, even if the three joint bids were to be made, these three TV stations are still at the bottom of the provincial TV stations. How courageous they can be.
"The joint bid of the three TV stations is 390 million..."
"puff……"
Sang Junai, who was sitting firmly on the Diaoyutai, sprayed as soon as he heard it. Of course, everyone except him sprayed. As for the additional preferential conditions later, no one listened to it.
Because even without any additional preferential terms, this 390 million is enough to crush any competitors.
"This is going crazy!" The blue veins on the head of Sang Junai, who was slowing down, jumped up, but soon he calmed down and secretly thought about the 3.9 billion offer.
After thinking about it for a long time, he still feels that the 3.9 billion yuan is too high. Even if the lineup of the eco-farm opening ceremony is strong, the early 300 million yuan is basically the limit, and the three of them jointly bid, and when it is broadcast, it will definitely be The share is uneven. If only one TV station succeeds in bidding at this price, and working hard, including the long-term effect, it may be possible to protect the capital, but if the three companies work together, at least two will pay. If the situation is not good, even the three will pay.
"This is the result of the layman leading the insider!" After trying to understand the key, Sang Junai couldn't help but sneer at the three local TV stations. The directors of the three TV stations personally came to bid. It was obvious that this matter was the three. The director leads, and officials like to make decisions by tapping their foreheads. Sang Junai can't wait to watch the jokes of the three TV stations.