Chapter 532: I'm the best at spending money (one more)


The Big Fat Rabbit version of "Little Apple" lasted only three and a half minutes, but the topics and discussions it brought about lasted for three days on the Internet and the media, and there was no sign of weakening at all. Instead, its popularity increased. Come higher. Even historical events such as the combination of the four heavenly kings have been completely covered up.
Thanks to the topicality of the finale program, the three TV stations in Jiangbei, Lingdong and Shannan have achieved record ratings in the first round of live broadcasts. Then they took advantage of the hot iron and temporarily adjusted the broadcasting plan. The opening ceremony of Zhongyu Ecological Farm was rebroadcasted again and again. , Even if it is a rebroadcast, its ratings far exceed the previous Southern Satellite TV's hottest variety show China Voice.
In the first round of live broadcast of the three TV stations, only 70% of the broadcast fee was recovered for the advertisements inserted in the broadcast, but the subsequent rebroadcast of the advertisements allowed them to see profits at once, and it was a huge profit, because after the exposure of the animal version of Manufacturers flocked to the scene, and there was a situation where the price of rebroadcast advertisements was higher than that of the first advertisement. Even so, many manufacturers were not in the line.
Compared with the three TV stations, Kudou Video, which is a network exclusive broadcast platform, has gained even greater gain.
The video playback volume of the full version of the opening ceremony of Zhongyu Ecological Farm soon exceeded 100 million times, and the pure enjoyment version of "Little Apple" led by the big fat rabbit has reached an astonishing 300 million times, and it is still playing The number of tens of millions is growing every day, and the number of active users of Kudou Video has increased from 300,000 to 4 million.
Thanks to the rapid spread of television and online media, almost all people across the country know that there is a Nanshan City in Jiangbei Province and a Zhongyu Ecological Farm in Nanshan City.
In this farm, you can enjoy the live version of "Little Apple", you can get close to those ferocious beasts, and more importantly, you can also see the totem of Zhongyu Ecological Farm-sometimes high and cold Sometimes coquettish big fat rabbit.
The customer service department of Zhongyu Ecological Farm has entered a round-the-clock working state, and the consultation calls have been one after another. Tourists from all over the country who want to come to visit have been queued to March of the second year. This is because, at the strong request of Meng Han and others, Liu Lang increased the number of receptions per day by 50%, otherwise, it would be scheduled to May.
Because of the limited accommodation space inside Zhongyu Ecological Farm, many people choose to stay in hotels in Nanshan City. Benefiting from the surge of foreign tourists, the turnover of the entire Nanshan hotel industry has also seen a nearly 30% increase.
In the conference room of Zhongyu Tourism Headquarters.
"Mr. Liu, for three days in business, the number of tourists we receive every day has reached the upper limit of 15,000, and our daily turnover has remained at around 5 million. Excluding various operating expenses, labor wages, etc., the net daily The profit can reach more than 1.5 million yuan, and it is estimated that in one month, all the investment in the farm can be recovered." Meng Han took the report in his hand and reported to Liu Langhui with excitement, although the ecological farm is expected to be popular , But he did not expect to be so popular.
Although the follow-up turnover and profit will definitely decline with the season and heat, on average, there are more than 20 million yuan in net profit a month, which is more than two billion yuan a year. And this is just a calculation based on the current scale. When the second phase of the farm under construction opens for business, the number of daily tourists will increase to 60,000, and profits will also quadruple. In other words, after next year, China Yu Travel will become a large-scale tourism company with an annual turnover of nearly 4 billion and an annual net profit of over 900 million.
Compared with Meng Han’s excitement, Liu Lang has to calm down a lot. After all, the former Liu Group was also a large group with a scale of over 10 billion. Even if Zhongyu Ecological Farm becomes popular again, it will still have a certain gap with the previous Liu Group.
"The data is pretty good." Liu Lang nodded and said, "The most important thing now is to speed up the construction of the second phase of the farm. There should be no problem with funding, right?"
"There is no problem with the funds. Before, you transferred 300 million yuan. Yesterday, the broadcast fee of the three TV stations in Jiangbei, Lingdong, and Shannan was 390 million yuan, and it has also arrived. Now the liquidity on the Zhongyu travel account has reached It's nearly 700 million, and I don't know how to spend it now." Meng Han scratched his head in embarrassment. To be honest, he had never seen so much money.
Liu Lang laughed, "I'm the best at spending money. Take your notes. I will give you some directions for spending money. I will try to spend the seven hundred million dollars within three months."
"Ahem." Meng Han was almost choked by his spit. He spent 700 million in three months. He felt that in three months, he could not count 700 million in cash, let alone spend it. .
Since I don't know how to spend, I have to listen to Liu Lang.
Meng Han quickly took out the paper and pen to prepare for the record.
"First of all, it is the construction of the second phase of the ecological farm. In the first phase, we have insufficient funds, and everything is saved. Now it is different. We are not short of money. Therefore, we use the best for everything. Don't be afraid. Spending money is also the issue of construction period. Under the premise of ensuring the quality of the project, the sooner the better, find more construction teams and strive to start construction within 24 hours. The project cost can also be appropriately increased. Based on the above considerations, the second phase The construction fund budget increased from 300 million to 400 million."
"The second is the traffic problem of the farm. There are dozens of kilometers from Nanshan city to the farm. Not only is it not convenient for our employees to go to work, but it is also inconvenient for tourists to come here. They either take a taxi or drive by themselves, so, We must hurry up and buy a batch of buses. I heard that Jirui Automobile produces a pure electric bus, which is very in line with the ecological character of our ecological farm. First buy fifty."
"Mr. Liu, let me interrupt, I remember that Jirui's pure electric bus looks like two to three million cars. Is it a bit more expensive?" Meng Han hesitated and said.
"Two or three million cars, isn't the fifty cars worth 100 million?" Liu Lang dismissed it. Since buying the Jirui H9, he has been confident in domestic cars, especially pure electric buses. Lang has read the analysis and introduction on the Internet, it is definitely the most advanced in the world, and it is expensive for its reasons.
"Okay!" Meng Han lowered his head and continued to record.
"The third item is to hold a celebration ceremony. According to performance, bonuses will be issued. Time is temporarily set during the Spring Festival. Now it is the busiest time for the ecological farm. Everyone has no time. The bonus coverage is Zhongyu. For all travel staff, including cleaning and other support staff, the total bonus should be controlled at 50 million yuan! How to send the 50 million yuan, you can discuss with several executives."
"Fifty million?" Hearing this number, Meng Han couldn't help swallowing and spitting. "Our total number of employees now is only about 1,000. This 50 million is equivalent to 50,000 per capita?"
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