Chapter 1201: Opportunities for home appliances to the countryside

They walked and talked, just entered the office, Sun Tao rushed over.
Saw Lan Xingguo, Sun Tao was not surprised, greeted, and then said: "Mr. Li, did you read the plan introduced by the government this morning?"
"Well, got it."
Li Dong said with a smile: "Wu Shengnan should be able to breathe a sigh of relief at this time, so as not to always complain about me, just know to give her a difficult task."
Real estate matters are not under Sun Tao's control. He is only responsible for retail groups and logistics groups.
This is Wang Yue's business. Sun Tao took it a bit with some ambiguity, and then went straight to the theme: "In addition to the morning plan, I heard that the government will immediately come back with another policy."
Li Dong casually said: "What policy?"
"Household appliances go to the countryside, I don't know too much about the specific content ..."
Once you do n’t need Sun Tao to say anything, he does n’t understand, but Li Dong is Menqing.
For a while in the previous life, home appliances went to the countryside and there was an uproar. Some people said that they bought a good price, and some said that the appliances that went to the countryside were all inferior, which is a gimmick.
In any case, this policy is not a big boost to the home appliance industry.
It is not difficult to understand the policy. In order to expand domestic demand and stimulate the market, the government provides subsidies.
In fact, subsidy policies have always been there, but they were not so big before, so direct.
Direct subsidization of a fixed ratio of 13 for home appliance sales can be described as high and cannot be higher.
Just because this policy is implemented, the government has to subsidize tens of billions a year.
In the past life, it was because of this policy that all major household electrical appliance manufacturers were brought back to life in a financial crisis environment and rose against the trend.
This policy is actually good for appliance manufacturers, appliance distributors, and appliance buyers.
It is because of this policy that major manufacturers and distributors have expanded their sales networks and deployed their outlets in rural areas.
But that is relative to others, and Li Dong can only say that the pros and cons are mixed.
Of course there are advantages. He just wanted to build an o2o system. This is a good opportunity. He can also penetrate the o2o layout into the countryside.
The bad thing is that in this way, home appliance manufacturers will also arrange their own.
After all, with this policy in place, it is fundamental, at least not afraid of the situation of no business.
Layout of direct-operated stores is also what home appliance manufacturers have been doing.
Taking Haier as an example, there are many direct-operated stores. Channel vendors are sometimes helpless to manufacturers like Haier.
Unlike other manufacturing companies, they cannot build their own sales channels and can only rely on channel vendors.
Therefore, in some cooperations, channel operators occupy the dominant position.
Once they are allowed to complete their own channel layout, it will be a little troublesome, and the channel vendors have less control over them than before.
Of course, as the demand for products increases, it is difficult for a single product to satisfy the consumer's mentality.
The so-called shop-to-shop ratio is precisely because of this, so there is a living space for Suning, Gome and other home appliance channel providers.
These specialty stores in Haier are only suitable for certain groups of people. Most people shop, unless you especially believe in your brand, otherwise you are naturally willing to see more brands.
Manufacturers want to improve their sales channels, the cost is huge.
This time when home appliances go to the countryside, some large-scale home appliance manufacturers may be out of the control of channel vendors, and ordinary enterprises are still unable to escape the French Open.
Li Dong thought for a while, and found that this policy should still do more harm than good.
Especially among the first four products that enjoy the home appliance subsidy policy, including the existence of mobile phones!
Color TV, refrigerator, mobile phone, washing machine, these four types of products, currently enjoy the subsidy policy.
And oppo's second mobile phone will be online soon, but because the second mobile phone adds a lot of functions and adds some hardware.
The cost has risen. A few days ago, when Chen Yongming and Li Dong communicated, they wanted to set the price at 3999 yuan!
It ’s not a few years ago. At that time, mobile phones were expensive, and 4,000-priced mobile phones were nothing.
With the increase of mobile phone manufacturers, there are more copycat mobile phones, and the market competition is fiercer.
At this time, generally new mobile phones, but also new mobile phones produced by well-known manufacturers, the price is generally hovering around 3000.
The oppo phone is not well-known, and only a new phone has been released until now.
The second paragraph, directly rushing to the price of 4000, I am afraid that there may not be much market, even if the gimmick of the smart phone is enough.
Do n’t forget that in the first half of the year, iphone3g was launched, and the 16gb distribution price in Europe and America was only 300 US dollars, about 2,000 yuan.
The oppo issue price is directly higher than the other party by half. How many people can accept it?
Of course, the price of 3999 is indeed high, even if the cost is a bit high, but as long as mass production is not necessarily high, Chen Yongming is still a little anxious.
Li Dong and Chen Yongming discussed for a while, and finally set the price at 3199.
If at this time, you can enjoy the national subsidy policy, then the price directly fell below 3000 yuan.
The first smart phone in China, with many functions and reasonable price, it is still acceptable.
After all, even the old mobile phones are now around 3000, the smart phone sounds like it is taller, 3000 or less is still possible.
As for the policy only for rural market towns, it is not a big problem to say that it is not good to say.
Say so, there are too many loopholes.
Cheng
Urban people, who have few rural relatives, if you really want to buy, it is not difficult to borrow relatives' ID card account book.
Of course, some people don't care about this subsidy. Anyway, if they really care, there is naturally a way to solve it, but they are not afraid of not enjoying the policy.
Oppo mobile phones are selling well, and Li Dong's mobile layout has officially started.
He did not care about the money he made on his mobile phone. The key lies in the development of various industries in the distance on the mobile phone side.
The other is Wanhuan, and the new mobile phone has a barcode scanning function.
It can be said that it is because of the existence of the QR code that mobile payment has become a synonym for simplicity.
Without this feature, the current mobile payment is too complicated.
Even from afar, despite the many improvements made by Wanhuatong, it is still very troublesome, especially wrong accounts, and frauds are endless.
Once there is a barcode scanning function, plus the existence of a balance account, mobile payment will soon be promoted.
The more I want to go on, Li Dong feels that the policy of home appliances going to the countryside will help him a lot.
Also, the daughter-in-law of Lao Huang came to Qi Yunna, hoping that both parties could cooperate.
Perhaps, this is not just an opportunity.
Taking advantage of the changes in the home appliance industry, he took over the other party's online channels, trending them to develop markets for themselves offline, much stronger than the contribution of a distant family.
Of course, this matter has to be discussed in person.
As Li Dong pondered, Sun Tao continued: "This time the new policy has not yet come down, but I heard that not all of them have been rolled out, but some areas are piloted.
I went to the province and asked, we Jiangbei are not within the scope of this pilot.
The three provinces of Lu, Henan and Sichuan seem to be the first batch of pilot areas ... "
Li Dong woke up suddenly, surprised: "Jiangbei is not in the pilot area?"
"Well, this is probably the case, but it has not been officially decided yet."
Li Dong cuts the railroad: "No matter where else, Jiangbei must have it!
I want to promote the mobile terminal strategy, we are very important to issue oppo smartphones!
Jiangbei is our base camp. We can test various products in Jiangbei to get the most intuitive product experience.
Once Jiangbei is not listed, our plan will add a lot of trouble.
Which department is responsible for this policy? "
"The Ministry of Commerce and the Ministry of Finance are in charge." Sun Tao didn't think much before, just wanted to say Qi Yunna's side, called to expand the scale of the self-operated home appliance industry.
But he didn't wait for him to say this, but Li Dong was anxious.
Jiangbei is not in the pilot area. According to Li Dong, the promotion of smart phones is even more important than the layout of his home appliance industry. Sun Tao can feel Li Dong's eagerness.
Li Dong took a deep breath and slowly said: "It seems necessary to go to the capital.
The matter of Gome must be dealt with, and the matter of Internet payment licenses should also be asked.
Coupled with policy issues, I have to go in person. These are major events and can't delay time.
Once the policy is officially issued, there is no chance of change.
Hearing that Li Dong was going to Beijing, Sun Tao laughed and said: "If you go to Beijing, you can take part in the annual meeting of entrepreneurs held early next month.
The Corporate Furniture Club has sent you an invitation letter, and I just want to ask you whether you are going or General Manager Yuan is going.
Now that you want to go over, why not join in together? "
"Entrepreneur Annual Meeting?"
Li Dong was roughly impressed. It seemed that Lao Liu in the group had said this, but he hadn't planned to go to Beijing before, but he forgot.
Now listening to Sun Tao saying this, Li Dong couldn't help but ask: "When will it start?"
"Two days from December 6 to 7."
Li Dong nodded slightly, and then said, "I don't necessarily stay there until that time. If I go to the capital, it might be the nearest, and I might be back at the end of the month.
Look again, I ’ll go to participate when I have time, and just let General Yuan go if I do n’t have time.
I just attended the Internet conference a few days ago, and I am all familiar with it. "
Sun Tao smiled and said: "It's not easy to say, I think it's better for you to participate.
In this annual meeting of entrepreneurs, the Minister of Commerce will probably go by himself.
The policy of home appliances going to the countryside, but the other party dominates.
You suggested at the annual meeting, I think it is stronger than the official visit. "
"Is that right?"
Li Dong thought about it for a while, and then said: "Then I will look at it again, but I don't know if the policy will be released before the annual meeting. If so, it will be too late."
"Should not be, Jiangbei said that it might not be implemented until late December, maybe it may be delayed until January."
Said Sun Tao added: "I will ask you again when I look back, it won't delay you."
"Well, that's it for now."
Li Dong responded, if it were not for the near future, it would be feasible to go to the annual meeting again.
Happens to be, he still has many things to discuss with others.
Speaking of the annual meeting, Li Dong remembered the annual meeting on the far side.
Seeing Sun Tao here, Li Dong asked by the way: "Has our company's annual meeting started to be prepared?"
"Before it is too late, Yuan Yuan means to try to hold it after the year.
Our business here is getting more and more tense at the end of the year. If it is held at the end of the year, there will be some rush.
"
"Well, then follow your method." Li Dong finished and added: "This year, I want to prepare a little thicker and more lively. I can come as much as I can."
The big deal is a day off, in short, don't be reluctant to spend money this year!
In 2008, we had too many achievements, breaking through the 100 billion mark and the 200 billion mark. I was also the richest man anyway, and I could even win the first place in the private sector this year.
So many happy events are gathered together, and they should be shared with everyone. "
Sun Tao's mouth twitched, the leader said a word, and his subordinates broke their legs.
Can all come?
How many employees in the distance!
200,000!
So many employees come to Pingchuan. I am afraid that even the Jiangbei Provincial Government can't sit still, and there are 200,000 people at once.
Where does live? Where to eat? Where is it held?
Suddenly a large number of foreigners flooded in, how to do security, how to control the security environment ......
And 200,000 people, there is no place to host it.
This will take a day off and thousands of stores are closed, and the losses caused are also incalculable.
Sun Tao laughed aloud, did not refute or promise, just laughed: "Okay, I will go back and discuss with General Yuan, try to make arrangements."
Li Dong is just talking about it, begging for excitement.
He didn't think too much, 200,000 people, he really didn't think about getting it all.
Seeing Sun Tao promise, he did not ask again.
Next, several people talked about the airline again. Lan Xingguo prepared the airport address and went abroad to purchase second-hand aircraft.
While the financial crisis is not over, many foreign airlines lack funds, and some aircraft manufacturers' products are unsalable, maybe they can still get a cheap price.
Maybe ~ EbookFREE.me ~ It's not easy to get a new plane for a second phone.
Of course, this is the most ideal situation. Anyway, second-hand goods are also okay. It is useless to be so new. It is enough to fly for ten or eight years.
Several people discussed for a while, and the two talents of Sun Tao left.
They just left their forefoot, and Wu Shengnan arrived again, also for the purpose of the four trillion plan.
Sent Wu Shengnan away, Yuan Chengdao came again, talking about the determination of the rank and the implementation of the option allocation plan.
Li Donggang came back from the Shanghai market and was not free all afternoon.
It wasn't until it was dark that Li Dong did all kinds of things.
When he left the Yuanfang Building, Li Dong couldn't help laughing and laughed at himself: "It's a loss to me that I want to be a handshake shopkeeper. In this case, how can I still shake hands."
It is not too short of talent now, but the group has too many businesses, and the company is still in an expansion state. It will be impossible for Li Dong to get out of it in a while.
Used to think that those big bosses were all free, but now Li Dong doesn't have this idea at all.
Big businessmen, he almost knows, Yanagawa is old enough, is he a lot of age, is he busy all day long?
Other people are similar, and can really idle, unless it is really unable to do anything.
Otherwise, everyone's time is more precious than gold, and few big entrepreneurs retired in the same year.