Chapter 1423: Enter the C2C field

February 24th.
Just before the topic of Li Dong's personal interview has not passed.
On this day, Yuanfang announced the acquisition of Tencent Paipa.com, integrating Yuancheng Mall's C2C business, and establishing a new Yuanfang C2C business platform.
On the same day, Li Dong's personal microblog released news.
All third-party merchants, individual merchants, and private enterprises are welcome to settle in the remote C2C platform.
Welcome all merchants of Tom eBay and Taobao to settle in the distance and open another market.
Everyone is welcome to join C2C platform.
At the same time, Yuanfang also announced that the C2C business of Yuanfang Mall was divested, and the newly established C2C platform re-launched Wanjia.
Yuanfang Mall will only operate B2C business in the future, all of which are self-operated businesses.
The Wanjia Network is specialized in the C2C field.
The expansion and cross-domainization of online shopping platforms are all the things that bigger e-commerce platforms are doing.
Moreover, the distance is not considered cross-cutting.
A long time ago, distant places began to do C2C, in fact, the market share is not low, but it is not as famous as the distant B2C business.
Li Dong, who spoke on Weibo, sent many messages one after another.
For newly settled merchants, Yuanfang will enable a series of preferential policies, including the exemption of management fees, express delivery concessions, and enjoy all the treatment of Yuanfang's self-operated business.
To outside users, Li Dong also promised.
The management of the C2C platform will still adopt the B2C business management code.
Big brands, only B2C, all the big brands of Wanjia.com, regardless of the genuine goods and fakes, default as fakes on the far side.
For small and medium-sized brands, if they buy fakes, they can still directly seek compensation from afar.
This part of after-sale is still borne by the distant place.
The express delivery business may be freely chosen by third-party merchants in the early stage, and after the integration is completed in the later stage, the distant place will adopt the same self-operated logistics operation for the two platforms.
When the news came out, the industry and the outside shook at the same time!
...
Ali.
Ma Yun, who had just finished the meeting yesterday, had a slightly ugly face, but soon, Ma Yun regained his composure.
Angry, can't solve any problems.
As an excellent entrepreneur, he has the ability to control his emotions.
After a moment of silence, Ma Yun said: "I will launch a full-time promotional event immediately.
Alibaba will bear the loss of the participating merchants!
There is no need to pay a penny by the merchant, Ali will bear all the money!
In addition, tell all merchants that Taobao's free policy is permanent!
We promise not to charge, that is, we are determined. There is no policy change and we adopt a charging model.
Notify Tmall merchants that Tmall will not charge any commission for three years.
We can give it from a distance!
In addition, increase publicity efforts, online media, television media, outdoor advertising, all online, regardless of the cost of advertising.
Want to shop, come to Taobao!
Finally, pay for the online and offline code scanning payment business of BMW, and the rookie alliance accelerates the progress, talk to various courier companies, talk about exclusive operations, money is not a problem!
Even if the fee rises a little, it is not a problem!
Do n’t give Li Dong a chance. I understand it now. He wants to get paid at the bottom of the kettle and work directly on express delivery and merchants.
How can there be such a simple thing!
If Li Dong thinks that he can defeat Taobao, he is too naive! "
Cai Chongxin said, "He is not a naive person, is there any other means?"
"Inevitable, but don't worry about him, we do our business well.
and also……"
Ma Yun paused and hesitated for a moment before he gritted his teeth and said, "Starting tomorrow, a big rectification!
Big fakes, all shut down!
Implementation of first-level supervision, all after-sales, customer service departments, all leave to stop.
All customer complaints can be resolved by third parties, but they cannot be resolved. We will bear the responsibility first.
Small and micro merchants choose to close some shops with serious complaints.
The internal credit system of the online shop, once the points are deducted, I will close the shop and follow-up services for whatever reason, Ali will bear!
In addition, strengthen the entry audit standards ... "
Cai Chongxin had not yet spoken. Lu Zhaoxi, then the president of Taobao, said urgently: "At this time, first-level supervision is adopted. Isn't this pushing the merchants away?"
Ma Yun calmly said: "Just push him!"
Is n’t he always saying that our Taobao is a concentration of fakes?
He didn't make C2C business bigger, and of course he couldn't understand our difficulties.
I would like to see how he manages tens of thousands of third-party merchants?
Where is the competitiveness of C2C?
Does the buyer know that these bargains may be fake?
Do n’t we know?
Do n’t the merchant know?
all know!
But why can't you stop repeatedly, because the market has this demand!
What he said was simple. I let him know now that things are not as easy as he thought.
OK, I want to dig our merchant, I let him dig it.
Accustomed to Taobao's supervision and accustomed to the customer's bills, these merchants have entered the distance, is Li Dong adopting strict policies or loose policies?
Stern, they couldn't stand it and ran away.
Loose, dare to sell fakes on Taobao, then he will become obedient?
I don't believe this!
This was decided by the market, not by Li Dong alone.
Waiting until the end, I let him outweigh the gains, the C2C platform can't do it, and even the B2C business is notorious. "
Lu Zhaoxi gritted his teeth and said after a while: "This is our own cutting meat, although it may be poisoned to a distance, but it also hurts the enemy by 1,000 and damages 800!"
Ma Yun said angrily: "Do you think I want these merchants to leave?
Or do you think I want to keep selling fakes?
This is not what I want!
I also think that our platform is all genuine, and I don't want others to scold me for fake horses behind!
I want to take it slowly and give us time to change.
But far away doesn't give us time, Li Dong doesn't give us time, so do you!
I ’m not blaming anyone, but your efficiency and execution have made me extremely disappointed again and again!
I cannot support the entire group by myself, nor is the group alone. I need you to give me greater support.
Even if I do n’t support it, I do n’t want anyone to stumble.
As it was yesterday, within two months, I want to see a different Ali!
Now, what I just said, go and execute it immediately!
I do n’t need to ask anyone, and I do n’t need to notify the board of directors ’general meeting.
I said, you do it.
Whoever is not convinced and disagrees, then I will leave, or someone else will leave! "
"Old horse ..."
Cai Chongxin stopped talking, Ma Yun's attitude would anger all shareholders.
He is now forcibly seizing power, instead of slowly planning.
Ma Yun glanced at him for a while before saying, "Lao Cai, I can't wait until now."
The sentence "can't wait anymore", how many unwilling to be included in it.
After struggling for ten years, I saw that we were about to usher in a peak, but now, I am facing a broken dream.
A Taobao is not the key.
But Taobao was destroyed, and Alipay was over.
This is chained!
And then, there are likely to be signs of a crash, including the B2B business on which they depend, all of which may crash.
Ma Yun, can't afford to lose.
Forcibly seizing power is also a helpless move.
He also wanted to talk slowly with investors, and he didn't want investors to be discouraged from Ali.
This forced seizure of power will cause a lot of trouble and follow-up will cause some investors to dare not enter Ali.
Can Ma Yun have any other options?
Everything he just said will cause the loss of Taobao merchants, the rate of burning money will increase greatly, and the profit will decrease greatly.
Will the investors agree?
Slowly grind down, it is possible, because the investor is not a fool.
But Ma Yun has no time to grind down with them!
Today, only in this way can Ali regenerate strong fighting power and competitiveness.
Otherwise, once it is really enlarged from a distance, it is not as simple as a Taobao!
...
Ma Yunlei became popular and immediately began to respond.
Other C2C websites complained.
One Taobao is enough, another distance, and let them live.
Li Dong, the first goal is actually the online shopping market, which is beyond their expectations.
You haven't got the offline piece yet, why did you go online?
In addition, B2C does a good job, it is necessary to do C2C, this thing is not very profitable, just to earn some traffic, why bother.
CEOs and investors of various companies are complaining.
After complaining, it is helpless.
There is no way to stop Taobao, but to cope with it. What can they do?
...
plain.
meeting room.
Tan Hai's English gas said quickly: "Mr. Li, we will bear the after-sales. This risk and investment are too great!
Third-party merchants are not easy to manage, and you should be clear.
In particular, I want to make the platform bigger, and the C2C platform is not good to say. It is actually a flea market. The cheaper the better.
Users do not choose B2C but C2C. In fact, they are also psychologically prepared. "
Li Dong frowned: "Of course I know the existence of C2C, and cheapness is the first standard!
Cheap and fake are not a concept!
We can introduce some local specialties, some small brands, even Sanwu products, as long as we do n’t swindle in the name of big brands, that is all within my tolerance!
Cheap, but also good.
Some small brands may not be as good as the big ones. Why use big brands to deceive people?
Mainly own brand, there is always a chance to get ahead!
And from a distance, it is to give them this opportunity!
After the integration of Wanjia.com, when it goes online, it mainly promotes some small brands to help them open the market and establish a model.
As long as things are good and cannot be sold online, we purchase offline!
We have hundreds of billions of offline sales annually, and even move towards 200 billion, and I will give them opportunities!
As long as you do well, as long as your things are worth it, Li Dong can help you realize your dreams.
Only in this virtuous circle can entrepreneurs regain confidence and consumers can regain their hope for small and medium-sized state-owned brands.
The purpose of our C2C platform is really to run against Taobao?
We don't do C2C, we can still make big money by doing our B2C!
Why do I insist on doing it?
Why not do it at any cost?
Yes, industry replenishment is good, and it is true to expand influence.
But the key is still to raise the location of the distance to a higher level and raise a grade!
We are the supporters of small and medium-sized enterprises, and we are the promoters of China's small and medium-sized brands.
Ali's B2B is actually doing this. Their Taobao may have been the original purpose, but now it has changed.
The third-party platform is not purely to provide convenience to merchants and consumers, nor is it purely to make money and traffic.
We have a greater pursuit!
We ca n’t do B2B business, and we do n’t have the energy to do it now. Of course, B2B is currently mainly aimed at foreign markets.
We can also be the same as Ali. We do domestically. C2C is to open the market for small and medium-sized brands in China.
And abroad, we can cooperate.
At the peak, when the domestic can not satisfy us, how about cooperation with Ali?
One focuses on the domestic market and the other focuses on the foreign countries. This is the achievement!
What is the original intention of Ma Yun, I do n’t want to know now, I just know that his Taobao has changed its flavor, no longer for promotion and support, nor for convenience and good quality, the purpose of Taobao is now money!
Li Dong also wants money, but I only make what I deserve. I do n’t want to be the richest person in the world after a few years, and I have to bear all kinds of infamy.
Having said so much, you should understand what I mean.
Wanjia.com is not only aimed at consumers, but also merchants, as well as the brand from afar! "
After Li Dong finished speaking, Tan Haiying was silent for a long while, and suddenly applauded: "Mr. Li, what he said is really good.
Really, I didn't expect you to do this.
When we were on eBay, we also thought about such thoughts, but every time we raise such thoughts, we will be afraid.
This is a long-term task and goal, which will involve a lot of investment, which may be unprofitable, and even disappoint investors to leave.
Perhaps, now in China, only President Li can do it. "
Because Li Dong is in the distance!
Because Li Dong already has capital now!
If he said these things when he was poor, he didn't admire, but he felt hypocritical.
Support domestic small and medium-sized private brand industries?
Many people are saying this, including Ma Yun!
But they can't do it!
Ma Yun's B2B has opened a certain market for domestic small and medium-sized brands abroad, but in China, small and medium-sized private brands are still awkward, often synonymous with inferior products.
If you want to change this impression, it will not happen overnight, nor just talk about it. It needs real investment and support.
Li Dong wants to use the C2C platform to correct the name of the small and medium-sized private brand, and the price he needs to pay is too great.
This is a platform that is directly aimed at consumers. It is difficult to adjust. With the large number of merchants, it is not surprising that it will eventually burn into the billions.
Who is willing to invest so much?
Is Ali willing?
unwilling!
Ali's Taobao ~ EbookFREE.me ~ I am afraid that the total investment is not so much, let alone burn out so much money.
No one would think of giving up more money!
Even after 10 years, no one would think that 10 billion is a small number, let alone now.
Of course, if it is really done, it will be great.
Tan Haiying applauded and everyone in the meeting room applauded.
And Li Dong swept away the seriousness just now, and said with a smile: "You are polite, just talk about it. Fake goods need to be cracked down. Small and medium-sized brands need to be supported, and money can be earned.
Only by making more money can we help more people.
All in all, the distance between B2C and C2C is better than Taobao.
Supervision is even stricter than Taobao. We do not seek to be the absolute best. It is better than Taobao. "
The applause came to an abrupt end!
Tan Haiying's face was embarrassed, and he only murmured for a while.
Yuan Chengdao who came to the meeting sighed and got used to it.
This is the case every time, with a dragon in the front and a worm on the back.
Just rushing those words in front of Li Dong, it will definitely gain a lot of fame and praise.
But after that, spread it again, I'm afraid everyone is in the same mood as a roller coaster. It's a good thing that he doesn't scold him.
Yuan Chengdao said no nonsense, he said directly: "Is the meeting minutes done?
Summarize what Mr. Li said in front, and share with the media. In addition, this is also the direction and goal of Wanjia.net in the future.
As for the latter, we know it by ourselves. "
Everyone nodded again and again, and Li Dong's words would work everywhere. As for the last one, let's not go out and be ashamed.
Li Dong didn't care much. I was invigorating you in the front and talking about reality later.
Regardless of reality, you guys really fooled into it. Who is the one who is going to lose money?