Chapter 1588: Want to monopolize from the source?

As time goes by, Dongxing Charity Night is getting closer and closer.
For the people who eat melons, pure commercial activities are not of interest to everyone.
Pure literary and artistic performances, after watching it for a while, that's all.
But this kind of charity night, with big businessmen gathered, stars from all walks of life, there will be fundraising activities on the spot, which is more interesting.
In addition, this year is the live broadcast of the whole process, everyone can sit at home to watch the live activities, and naturally more interested people will become available.
The charity night has not yet started, the outside world is discussing, who will come this year?
Who will come to the big business?
Who will come?
How much money will be raised on site?
Last year, Dongxing Charity Night raised a lot of funds, more than 4 billion yuan, almost the largest amount of funds raised by private organizations in the past years.
Will this year's fundraising amount be exceeded?
...
The people who are interested in melons are interested in these, but Li Dong is not so concerned about these.
The situation was special last year, and it was actually affected by the earthquake that raised so much money.
This year, not necessarily as much as last year.
How much is a meaning, Li Dong didn't think of who to put the name of charity on his head, forcing others to donate money.
Charity night is actually an accumulation of contacts, a business gathering.
Since such a public fund-raising operation is public, it is still operated as a commercial charity, so don't think of it purely. This is normal.
This charity night, Li Dong actually cares about something else.
For example, the gathering of real estate developers!
In the second half of 2009, Li Dong was preparing to launch some plans, and these plans required people to cooperate.
There are some things that he can do by himself, and some things that he can't do.
...
On July 15th, there are three days before the charity night begins.
On the 15th, some people have come to Pingchuan.
Over the past few years, the Pingchuan government has been eager to do something remote every day, and every time there is a big move in the distance, there are a large number of big businessmen gathering.
Every time, Jiangbei government and Pingchuan government can follow the checkpoint cheaply.
After these people have participated in the event, people from the government will come to visit.
Some people, hesitant to invest in Jiangbei, Jiangsu, Zhejiang or southern Jiangsu?
At this time, Jiangbei found an opportunity here, and by the way, take an example from a distance, and often can attract some enterprises to invest in Jiangbei.
And some derivative industries related to the distant place, it is easier to attract.
In recent years, every business gathering in the distance seems to be a good opportunity for investment in Jiangbei.
This year's charity night is no exception.
Some business giants who arrived early were visited by the Jiangbei government.
In the hotel.
Shortly after Wu Yajun sent away the government, when Li Dong came, he could not help crying: "Jiangbei is really attentive enough. I want to invest here.
Is it important that they don't avoid meat?
Longhu is coming to Jiangbei, and it must not be crushed to death by distant places and Longhua, and real estate companies are also attracting them. Is this necessary?
In China, who does n’t know that on the Jiangbei side, retail companies and real estate companies ca n’t get in, and you have to face the repression of you and Longhua first.
At that time, some local real estate companies in Jiangbei were destroyed by you.
Are we dare to come to Jiangbei now? "
Li Dong laughed and said: "It seems that we are overbearing.
In fact, I really do not object to these, anyway, we have few residential real estates to be developed.
But having said that, you companies are really about to enter the market, and you can't make a few dollars.
In Jiangbei, housing prices have actually been suppressed, and the profit margin is not too high.
Longhua is now taking the path of small profits but quick sales. They are taking the lead in Jiangbei. The housing price in Jiangbei is about 5% lower than that in the same area.
As a local enterprise, Longhua's land acquisition price is not too high, and there are still many profits.
You foreigners, the cost of land acquisition is higher, and then compete with Longhua, is this not a profit-making cry?
So it ’s better not to come. The Jiangbei government probably wants to find a competitor for Longhua. In fact, it is not necessary.
House prices cannot drive GDP, and with that effort, it is not bad to introduce more companies.
Speaking from afar, is the GDP driven by these years not stronger than the introduction of several real estate developers?
Of course, the government hopes that its results will be better. It is not surprising to have this appeal. "
Wu Yajun laughed and said: "You explain it, do you want us to come? Or do you want us not to come?"
I heard that now Longhua side treats you as the finale.
Longhua IPO now counts on you. Your share of shares in Longhua is not low. With so much said, I still hope that I will not come? "
Li Dong sat down opposite Wu Yajun and smiled: "Do you think I am like this?
Longhua is Longhua, and I am me. Xu Shengzhe's guy is more powerful than me against thieves. Can I give them a finale?
Now that the listing is not going well, just ask me for help. I went back to the market and everything went well. I am afraid I can't kick my foot far. "
After casually speaking, Li Dong returned to the topic: "How is the progress of Longhu's IPO now?"
While drinking coffee, Wu Yajun shook his head and said, "In general, originally competing with Evergrande, choose one of the two, and there is not much diversion.
As a result, Longhua joined in, and there were more diverts.
And to be honest, at the beginning, Longhu was not worse than Longhua, and investors were more optimistic about us because of some other factors.
In recent years, Longhua ’s reputation in the mainland has not been too great, and most of its industry has been concentrated in the Jiangbei region.
It ’s better this time. First of all, you will get land for expansion across the country, and then you will also help. At the end of June, you announced the purchase of the other party ’s tens of billions of properties, and then continue to trust these newly purchased properties to Longhua. ?
You have no real estate company, it is necessary to trust to Longhua?
Who doesn't know the outside world now, you Li Dong and Xu Shengzhe are wearing a pair of pants, Longhua's fame immediately went up.
Not only that, some of their expansion plans at the beginning were still a bit worried by the outside world. Now that there are far-reaching prospects, many people feel that there is great hope ... "
Li Dong hurriedly interrupted: "Who is wearing a pair of pants with him? This can't be said nonsense.
And far away is far away, and won't help Longhua back.
It's just a trusteeship. In fact, there is no way to trusteeship. What I like is actually some commercial plazas they build in the future.
Now some of these properties are not what I need ... "
"You don't need what you need to buy? Are you wearing a pair of trousers?" Wu Yajun didn't have a good air. "You are also enough. Is it necessary to make such a big capital in order to make the data better?
Now that you have bought a property you do n’t need, what should you do then?
Longhua will give you a refund?
After they go public, it's strange that they can be returned to you.
Do you sell it again?
For short-term transactions, all kinds of taxes are enough for you to drink a pot!
Has Longhua reimbursed you these expenses? "
Li Dong laughed and said: "It is true, this time, a lot of new capital has been added, but my share ratio remains unchanged.
Of course, this is only one.
Second, Longhua also promised that no matter how many malls are developed, their partner will only be me.
Moreover, I have the autonomy. In other words, I want to settle in Longhua before I settle in. I do n’t want them to find foreign partners. "
Wu Yajun frowned, not really explaining, but talking to her.
Last time, when Li Dong got married, the two discussed cooperation.
This time, at Dongxing Charity Night, Wu Yajun came over in advance specifically to win Li Dong before the IPO and increase the competitiveness of Longhu.
But now, Li Dongkai has conditions.
First, it is cheaper in terms of shares.
Second, in the future commercial projects developed by Longhu, Yuanyuan is the only partner.
Say the only thing is to lift them up. If they don't want them from afar, they have to find another one.
Can the place that I don't want in the distance be too good?
That kind of place only needs well-known stores like afar to attract people and attract people.
It's better now that they can pick from afar, but they can't pick anymore.
Wu Yajun took a breath and said after a while: "Xu Shengzhe is hard enough to work for you in the end."
Li Dong laughed: "Sister Wu, you can't say that.
What's wrong with working with a distant place?
In China, and even in the world, among the retail groups, the distance is also among the top-ranked existence.
Moreover, we are more familiar with China, better understand the national conditions, and are more able to drive people and popularity.
In a large commercial square, when it is not popular, it is worth 1 billion yuan, and the popularity has been driven. It is normal to double to 2 billion.
Even Wal-Mart, in China, dare not say that it is more powerful than a distance.
In recent years, Yuanyuan has almost become the shopping mall of choice for Huaxia Volkswagen. Our prices are reasonable, the service is good, and the environment is suitable ...
In China, some companies have much higher profit margins than us.
The profit margins of distant places have not been too high. In the data we have published, most of the time, we actually have not calculated some necessary expenses. Where have these profits gone?
It's all used on customers' heads!
To be honest, our profit margin is even lower than that of Wal-Mart, but the low profit also caused us to invest more in hardware and software.
Do not believe you go and see now?
Compare!
Among the large shopping malls, the distance is definitely the best one now.
Our products are cheap and good quality.
Our service is warm and thoughtful.
Our lounge, waiting area, queuing situation, shelf layout ...
This series of hardware and software is better than others!
Because I am willing to invest, the real profit margin of Yuan supermarket is lower than 5%!
But the business in the distance is not bad, even if it is very good. It makes no sense that our profits are so much lower than others. The key lies in these.
This is also one of the reasons why we have been winning all the time. Other companies are not willing to give up to Li Dong. "
Li Dong said so much, it is still that sentence, in order to explain, it is cost-effective to cooperate with distant places, and it is also worthwhile.
Afar can drive a large number of people nearby and increase the popularity of the mall.
Wu Yajun was silent again for a moment, not knowing how long it took before saying: "Then I would like to say a few points. First, rents must not be less, year-on-year growth, according to market fluctuations.
Second, either take it or take it, and take it all!
You can't pick it all up if you are good. Some places that are not so good are left?
Good location, good business environment, even if we don't need to be driven from a distance, we will have high flow of people, high popularity and high rent.
Since it is cooperation, it is of course beneficial to each other. Good shopping malls are in short supply, and various retail groups are in fact fighting.
Now, all the good things are left to you, and other companies have no hope at first glance, let alone enter the places where you stay.
In the end, you took away what you need, but left us with a poor location of the mall. No one is interested. Who will compensate for this loss?
Third, Longhu is actually still mainly engaged in residential real estate. Even if we cooperate, our scope of cooperation is limited.
You can tell Longhua where to expand and where to develop commercial plazas.
But on Longhu ’s side, when it comes to personal contact, you can give your sister some advice, and I ’ll listen.
Can be pointed out from the business, this will not happen in Longhu.
That is to say, where can we expand, where can you settle in? If there are overlapping local malls and squares, there is no way for me to compete. We need to compete, and you can only compete at the same time.
Fourth, if this happens where there is a shopping mall in the distance ... "
When she said this, Li Dong was a little speechless: "Don't be fourth. Since there is a shopping mall in the distance, you are still investing in a commercial plaza there. Isn't this the rhythm of death?"
Now even Wal-Mart dare not open a store near our shopping mall, and other companies dare not, and we are alone in the distance.
You guys come to blend, then do n’t do the department store business, you do the same thing, do department store appliances, pure death, let you lose. "
Wu Yajun glanced at him for a while before saying: "Are you confident or proud now?
You said that where you opened your business, other companies didn't dare to open business, but how did I find that many supermarkets near other supermarkets surrounded you? "
Li Dong pouted: "It's idle, you can't spend too much money.
You can see if you go in. Mencora has no business.
It's not good to say, the uncles and aunts like to come to Li Dong's place to buy things. Who doesn't know that my Li Dong is a typical of the new generation. When I buy things from me, I am a little happy, and the children in the family will have a good time ... "
"Poof!"
Wu Yajun couldn't hold back and couldn't help laughing, and then he couldn't help saying: "You are relying on this to eat together? Now I have begun to use Feng Shui to learn. I have heard this saying a few times. , There are really people going to go shopping because of this.
I didn't care about this before. Now think about it, wouldn't it be your own? "
Li Dong said: "How is it possible? We have won the favor of consumers only with service and quality, as well as high-quality and low-cost products.
How do I know what other people think, and I will not use these small means to attract people to shop. "
"I believe half of what you said. It ’s not you. It does n’t matter now. You can attract people to shop. That ’s your skill. I do n’t care about this."
Wu Yajun didn't care whether it was promoted by himself. This is really not important. People can go shopping from a distance, and that is their ability.
With that said, Wu Yajun returned to the topic and said: "The first three points I said, what do you say?"
Li Dongning said, "No problem with the first and the third. You said that all cooperation is the second point. Isn't this intentionally embarrassing me?"
Do we have to have a store near you?
In addition, without us, some of your low-end shopping malls are still looking for people to cooperate. This is normal. You said that the good ones were picked. The poor ones did n’t want them. Is n’t this a change of concept?
If you develop real estate, you can enclose the land and wait for future development.
But we can't do it. We do retail. Once the business is not good, the loss is now. Department stores and home appliances are different from real estate. Real estate can add value. These things can only depreciate.
Therefore, you can wait for the area you developed to flourish, and then rent and sell it.
We really ca n’t wait. We opened the store. Once things are too much to sell, food must be thrown away, and other things have to be sold at a loss ...
You said, you let me take all orders, can I agree? "
Li Dong is also talking about things. Commercial real estate, even if it was originally located in the suburbs and in a ghost town, is okay. Real estate developers can actually survive.
The value of things is here, if you boil it well, you can still make a lot of money later.
But department stores and home appliances are really not good. Once they have settled in a ghost town, they can lose their homes, and there is no room for appreciation.
Wu Yajun pondered for a while and nodded slightly: "Then this time can be discussed. In addition, if you can't agree on the second point, it is almost all Longhu paying, what can you pay?"
Li Dong wondered: "I am cooperating with you, your partner is far away, is this not enough?"
Wu Yajun almost vomited blood. Li Dong's meaning was too simple. Who is the biggest effort to co-operate with a distant partner?
Seeing that Wu Yajun was angry, Li Dong smiled bitterly: "I am talking about it seriously, and far away is now relying on fame to eat.
At least when I had n’t fallen off the altar, I did rely on this for dinner. I think it should be enough.
Now, we can start this mode of cooperation.
Waiting for that day, my fame of Li Dong and the fame of the distant place are not enough to spend the money, when the meal is eaten. At that time, you said that the cooperation was terminated, and you said that the distant place would not work anymore. of.
Sister Wu, we are also old friends. At this point, will Li Dong deliberately pit you?
I don't need to mention it. At that time, you are embarrassed to speak, and I will get out.
In fact, this cooperation model, I think it's pretty good, everyone has an interest.
And what you pay for each other is not too much.
This is not for you alone, but everyone!
Of course, since the exclusive cooperation is started, I am not the kind of greedy person. If you think this is not cost-effective, then the fare can increase the rent ratio appropriately.
But it won't be too much. Our expenditure is already very high. If it is too much, it will not be cost-effective. "
Wu Yajun looked at him deeply for a while, frowning slightly: "Do you want to use this method to control the commercial squares everywhere? Block your opponents?
Otherwise, this unrestricted means of expansion and exclusive cooperation model may not be more cost-effective than renting other commercial plazas.
I thought that you would think about exclusive cooperation, which saved us the cost of investment, reduced rents and reduced costs.
But now that you say you can increase it a bit year-on-year, it is not to reduce costs.
The final interest may not be as good as yours now.
If it is not a purpose, then your behavior is silly in my opinion. "
Li Dong laughed and said: "As I said, I will make money for you. You still call me stupid, is it appropriate?
You do n’t care what my purpose is, anyway, I do n’t have much money for you. The popularity is still helping you, is this not enough?
Of course, there is one more point, all contracts are signed for ten years.
Otherwise, for large shopping malls, there is no need to talk about three to five years. "
Wu Yajun pondered, and said after a while: "I will consider two more days, and give you an answer after the charity night.
In addition, about your investment in Longhu ... "
"I will talk about this later."
Li Dong interrupted her and the cooperation was not achieved. Why did he take a share in Longhu, idle.
Now in Longhua, Longhu is another competitor of Longhua's IPO.
Before the cooperation between the two parties was reached, the two parties were actually opponents. Li Dong didn't make sense to help her become famous.
In business and business, everyone knows this kind of thing, and Li Dong does not mind what Wu Yajun thinks.
Wu Yajun smiled when he heard the words and nodded: "OK, then we will talk together at that time, yes, let's eat together at noon."
"Don't be polite to me, I have a few more guests to see. Sister Wu, you'll be fine."
"In the real estate industry?"
"Ok."
"..."
Wu Yajun stopped asking because she understood it completely.
Li Dong really wanted to control these commercial plazas, thus eliminating the expansion paths of several major retail enterprises.
But such a severance, the cooperative real estate enterprises are not one or two.
A city's commercial plaza will not be one place or two.
If you want to block each other from this channel, at least hundreds of real estate companies must cooperate!
Can Li Dong really do it?
For this, Wu Yajun is suspicious.
However, large commercial plazas in big cities are generally developed by well-known developers. If Li Dong wants to block other people's expansion path in big cities, there can be fewer cooperative enterprises.
But it is also not easy. The bigger the real estate developer, the less likely it is to agree to this exclusive mode of cooperation.
Wu Yajun thought for a while, then shook his head and stopped thinking.
Whether it can be done or not, this has nothing to do with Longhu.
Maybe, it can't be better!
If you can't do it, everyone has another option. Once it is really done from a distance, large retail groups are forced to die from a distance.
Then in the end ~ EbookFREE.me ~ The distant place became the only large retail group in China. The large shopping malls in the prosperous area and the department store retail business may only be handed to the distant place.
This unique model is not the result they want.
It ’s okay to sell and rent, then you have to think clearly.
However, it is difficult to achieve a monopoly position in the distance, and the funds required are also astronomical. Wu Yajun knew that the possibility was not too great without further thinking. She does not need to worry about this now.
The cooperation between Longhu and distant places seems to be more beneficial to Longhu than harm.
Coupled with the critical period of the IPO, the cooperation plan is actually feasible.
Wu Yajun thought so, and some of the real estate developers that Li Dong will talk to next, some people did not think so much, some thought, and felt that their family participation did not seem to have much influence.
At present, it seems that cooperation with a distant place is nothing, and there are advantages and disadvantages. As for whether the benefits outweigh the disadvantages or the harm outweighs the benefits, it is up to them to weigh themselves.