Chapter 770: E-commerce war begins

The secret fight between women, Li Dong soon realized the bitter fruit.
Before Qin Yuhan came back, Li Dong decided to move to Jinhu Park for a few days.
As a result, the good guy, when he went to Jinhu Park with the change of clothes the next day, he was directly kicked out of the door.
That sad reminder, Li Dong is pitiful.
Qin Yuhan said that Qi Fangfang and Zhang Mengmeng traveled to Pingchuan for thousands of miles without any relatives and could not arrange to live in the staff dormitory.
Since it is not possible to live in a dormitory, it is only natural to live with her.
The house of Jinhu Park is not small. The key is to live with three women. Li Dong, the man, is naturally not suitable for living.
Jinhu Garden couldn't live. Li Dong thought about it and went back to the Provincial Party Committee.
As a result, he came back, but Shen Qian did not enter the door.
According to Shen Qian, now that you are so busy, who has the time to mess around with you? Besides, isn't your girlfriend here, go find her!
It is said that the two monks carried water to drink. Who knows that the two women had no water to drink.
Finally, Li Dong gritted his teeth and got it. I moved home and stayed for a few days.
Don't even go there in the Provincial Party Committee compound, otherwise Qin Yuhan will find it and add trouble.
...
Li Dong moved home, and Li Chengyuan and Cao Fang were naturally very happy.
On the evening of the 17th, both of them went home early and prepared a sumptuous dinner.
The two uncles of Li Dong had already returned to their hometowns, but the grandmother had not left yet.
Li Dong's grandmother originally planned to go with her, but Cao Fang tried his best to keep it together. After all, her mother and daughter hadn't seen each other for many years.
After dinner, Cao Fang went to the kitchen and started to clean up. Grandma Li Dong also entered the room.
Seeing the women are gone, Li Chengyuan beckoned to Li Dong. When Li Dong came over, Li Chengyuan hurriedly said, "Is there smoke?"
Li Dong curiously said: "Mom has confiscated you from smoking?"
Li Chengyuan said helplessly: "Your mother's menopause is over, the noise is so loud, and your grandmother is at home, she usually doesn't smoke at home."
Li Dong laughed and handed out a pack of cigarettes from his pocket.
Li Chengyuan drew one, smelled it for a while, and then lit it, then the cigarette was not returned to Li Dong, and he stuffed it into his pocket.
Li Dong laughed and was about to make a few jokes, and Li Chengyuan pretended to say: "Is he driven back?"
"What?"
Seeing his son dumbfounded, Li Chengyuan murmured: "I am not stupid, you old man, I really think I know nothing. The girl from the Qin family is back, and the girl from the Shen family is not an ordinary person. Can you allow you to come?"
"Cough ... Dad, I don't understand what you are saying." Li Donggan coughed a few times and denied.
Li Chengyuan ignored him, and took a breath before saying, "Your dad and I are too lazy to care about your mess, but I still have to remind you, I don't forget if you have money.
I have seen those two girls, and they are all good children.
But you can't always drag others, you should make a decisive decision.
You also saw what happened to your uncle. What do you see in the end?
Some daughters can't recognize them, and they are dying soon. Your aunt and Chen Jing are still scolding their mother in the ward.
Although you are young now, your Lao Tzu doesn't want your home to be restless in the future, Dong Zi, think about it for yourself and settle this matter as soon as possible. "
Li Dong listened to his dad saying this, and subconsciously said, "I'm not the same as Uncle."
Li Chengyuan shook his head and said: "It's different, but it's not much different."
"Dad, then you say, what should I do?"
Li Chengyuan said strangely, "You ask me what's the use, your father and I have never bothered in my life. This matter depends on your own. Anyway, after two years, I'm waiting to hold my grandson, and you take care of the rest. "
Li Dong has a black line on his face, you are too irresponsible.
Li Chengyuan didn't care about him either. After smoking, he took a few breaths and said after a while: "I'm going to bed. Also, hold my grandson and hold my grandson, but don't give us a few at once Come."
Leaving this, Li Chengyuan left happily.
Li Dong's cheeks fluttered. When did his dad change his hand?
But having said that, this matter really needs to be resolved as soon as possible.
Not to mention, Shen Qian is not too young, and the elderly women are very dangerous ...
Hu Si thought for a while, Li Dong shook his head, no matter what, there must be a road to the mountain before the car.
...
When Li Dong had trouble sleeping, the 718 war began in the early morning hours.
The distant building is brightly lit.
The entire e-commerce department worked overtime, and even Shen Qian did not go back to rest.
Everywhere in the office area, there is a breeze, and from time to time I hear a scream.
Liu Hong accompanied Shen Qian to go around and soon heard someone report: "Jingdong's same type of air conditioner has just been reduced in price, which is 3 ‰ lower than us. Mr. Shen, how much did we drop?"
"A point lower than them, faster."
"it is good."
"Mr. Shen, if the price of Dangdang books and audio-visuals has been reduced, will the price be adjusted?"
"Lower! We don't have many books and audiovisuals, and we directly reduce it to cost price!"
"it is good!"
"Mr. Shen, the price of Red Child has also been reduced ..."
"Continue to cut prices, stare over there, they will drop us and we will drop!"
"..."
After replying to the question and answer from everyone, Shen Qian gasped slightly, and Liu Hong frowned, "This is too fast. The price has been reduced before. Now it has only started for half an hour, and prices have started to fall again. Target us on purpose. "
Like this kind of promotional activity that lasts for one month, the initial pricing can generally be maintained for at least one week.
But just half an hour from now, the major malls have begun to cut prices, and it is not the same kind of products cut prices, apparently aimed at a distance.
Shen Qian looked solemn and said: "There was something that was expected! If they drop us, that is, President Li is already prepared for a large loss. These do not need us to worry about.
The only thing we have to do is to decrease at the same time in the fastest time. "
Here is talking, and immediately a supervisor hurried over to report: "Mr. Shen, there is trouble!"
"Say!"
"The price has been reduced so quickly, there is no time difference in the middle, the buyer who just started buying the same paragraph disagrees, and now there are a lot of customer service customers who want to return the goods and buy again.
As far as this is expected, Shen Qian calmly said: "Did you not explain before? Once the goods are placed on the order, unless the quality problem occurs, it will not be refunded."
"But people insist on returning the goods, we explained, they don't listen."
Shen Qian pondered for a moment: "You can't go on like this, otherwise you will always return the goods and place an order again, which is too much work for us. So, don't wait for other platforms to cut prices, all the products in the remote mall will be reduced to cost prices!
In this way, I see how they respond.
According to the cost, ours is lower than theirs, and when they drop to the same price as us, they will already suffer losses.
In addition, once they fell below the cost line, we launched, complaining about their unfair competition.
Even if there is no way to take them, they will be disgusted if they are disgusted. "
"Mr. Shen, this ..." The supervisor in charge reported with some worries: "Now it is reduced to the cost price, and the decrease is too large. In addition, Mr. Li?"
"President Li said that I am solely responsible for all the affairs of the mall, you don't have to worry."
Seeing Shen Qian say this, the responsible supervisor quickly nodded and said, "Okay, then I will arrange it immediately."
When he left, Liu Hong frowned: "Mr. Shen, will it be too fast?"
It took less than an hour, and went directly to the cost line. Once the rate fell again, it started to lose money.
Shen Qian exhaled and whispered: "This is actually the best choice, otherwise they will end up a little bit, and they will be endless. Wait until the end, the decline is greater than this.
Now that we have cut prices directly in one go, they have to consider that the value is not worth it.
It was like this on the first day, they started to lose money, what to do after so many days?
Burning investors' money is not as simple as you think.
On the first day, they lost millions of dollars. Investors didn't feel like they were growing like grass. One would cost hundreds of millions. Who would dare to do this?
We are different. Our money is our own money. Mr. Li doesn't care, we don't care. "
Liu Hong heard this and wanted to laugh, but couldn't laugh.
For a time, Liu Hong didn't know that Li Dong should be rich and self-willed, but he should be praised for Li Dong's work.
...
at the same time.
Capital city.
When Liu Qiangdong heard the news from afar, the whole person was entangled and speechless.
At this moment, he really wants to swear!
His uncle!
You are so rich that you just fell below the cost line in the first hour. How did they keep up?
If you don't follow, all the rhetoric in the front is fart.
If you follow, there will be a loss on the first day.
And the distance is reduced to the cost line of the entire platform, if they are the same price as the distance, it is a loss.
In this way, it is likely that there will be millions of losses on the first day.
The money is not so burned. In Liu Qiangdong's calculations, it should be profitable three days before the promotion, and the cost price can be maintained after three days.
When it's really time to lose money, probably wait for a week.
But at that time, consumption power will decline, and with the previous profit, in fact, it will not lose much in the end.
But now the distance suddenly disrupted their rhythm, and they lost money on the first day. Investors must not scold their mothers.
Just when he was hesitant, his assistant asked softly, "Mr. Liu, shall we follow him?"
Liu Qiangdong's face changed for a while, and it took a long time before he gritted his teeth and said: "Lower! One point lower than the cost price!"
"But even so, we are only about the price as far away."
"It's almost enough, let's talk about how to explain to investors."
Leaving this, Liu Qiangdong exhaled: "This is the first day, we can't drop too much, and we won't be able to support it without meeting."
"Okay, let me go down to inform."
Seeing the assistant going out, Liu Qiangdong suddenly remembered that there was nothing else to ask, and hurriedly said: "Has the sales statistics been counted? How much?"
"3000000!"
"3 million!" Liu Qiangdong shocked: "So high!"
It was only an hour, and his expression was not pretended.
3 million sales, which is almost equivalent to their previous two or three days of sales.
For the entire year of 2006, JD.com ’s sales did not exceed 100 million, and it was only a few hundred thousand a day.
The assistant was actually shocked, but still explained: "This event, there are many platforms to participate in, great influence. With the drainage from Taobao, and the first hour, this explosive growth is normal."
"Even so, there are too many." Liu Qiangdong said with emotion, and then glanced at the light: "I knew that the e-commerce war can expand its influence!"
"According to the current situation, the first day's sales are likely to exceed 20 million. This data is almost equivalent to our previous month's sales."
"Right, have any other platforms estimated?"
"The specific data is not clear, but there is a rough estimate." The assistant continued: "Among them, the most distant and Dangdang."
"How much is Dangdang?"
"Like us."
Liu Qiangdong let out a sigh of relief and asked again, "What about the distance?"
The assistant hesitated and said after a while: "About 30 million."
Liu Qiangdong's face changed, 30 million!
Ten times as large as JD.com, and prices continue to be reduced in the distance, sales on the first day are likely to exceed 200 million or more.
One day's sales exceeded the sum of previous years.
Seeing that he did not say anything, the assistant comforted: "The more they sell, the more they lose. Although they don't lose money, they can get free shipping. In addition, there is a dollar kill activity, but they actually lose money.
Liu Qiangdong's face changed for a while ~ EbookFREE.me ~ It took a long time before he waved his hand: "I know, please let me know."
"Okay, President Liu, then I'm going first."
After the assistant went out, Liu Qiangdong murmured: "That guy shouldn't sit still."
Taobao's sales in 2006 were 16.9 billion, and this year's explosive growth, sales reached 20 billion in the first two quarters.
Evenly, the daily average is more than 100 million.
But this time the remote mall, I am afraid that single-day sales will surpass Taobao.
Although it is a factor of activity, no matter what factors, the daily sales of more than 100 million, this is a great achievement.
In the past, the distance has been a lot behind Taobao, but now it has surpassed Taobao in a certain way, which has created a miracle.
Although the result has not come out yet, Liu Qiangdong knew that it should be inevitable.
...
As Liu Qiangdong expected.
Lin'an.
When hearing that the sales in the first hour in the distance may exceed 30 million, the meeting room suddenly became quiet.
I do n’t know how long it took for the man sitting in the chief to get up and say:
Never let the distance surpass us, even for a short day! Our Taobao is the industry ’s first. Any aspect, any data, absolutely not allowed to fall behind ! "
"Chairman, but ..."
"Nothing! No matter what you do, whether you are joining the e-commerce war urgently or other methods, I only look at the results!"
"If the statistics come out tomorrow, we will fall behind ... well!"
Without talking about punishment, the conversation ended with a cold snort.
Although Lao Ma usually talks well, he can make jokes, but this is definitely not a joke.
Once he failed to meet his requirements, it was no surprise that the entire department was hacked.
At the next moment, Taobao management took action.
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