Chapter 785: Li Dong's arrangement

After Chen Jian finished speaking, Li Dong knew the inside story.
The main reason why Longhua Plaza is not profitable is that there are many reasons.
The first is that when the rental contract was signed, the mall did not expect house prices to rise so fast in recent years.
Because many shops have long-term contracts, many in three-year and five-year periods.
Although they are all value-added contracts, the rent growth rate set at the beginning is still not as fast as the current house price increase.
Of course, compared to Longhua's investment, the rent is actually not low.
According to the original investment quota of Longhua, the cost can be recovered within ten years.
Li Dong is now comparing his own purchase price, which is naturally different.
The low rent of shops is one point, and the second is the problem of office buildings.
Longhua Plaza is famous only for the commercial plaza, and the office area is not well-known. In addition, the companies introduced by these people for performance in the early stage are also messy.
This has resulted in the low-end positioning of the office building of Longhua Plaza, where some small companies have settled, and I am completely sorry for the name of Longhua Plaza.
At the time, Li Dong did not choose Longhua Plaza for setting the headquarters in the Global Building, and this has nothing to do with it.
I didn't expect a few years to pass, and this is still the case. No wonder Wang Yunqing kept talking.
It should be said that this kind of error is caused by many aspects, and they are also related to these management parties.
At the beginning of the operation, these people thought about the occupancy rate for the sake of performance and data, and did not comprehensively consider these, which caused the current situation.
In addition to these two points, the last reason is cinema problems.
Two points are important to the shopping mall.
The first is a department store, and the second is a theater. These two points are the big shopping malls that attract passengers and consumers.
Needless to say, the department store on Longhua Square is far away from the supermarket.
However, there is no small problem in the theater. So far, the fifth floor of Longhua Square is still vacant!
This is even incredible for Li Dong. As soon as Chen Jian finished speaking, Li Dong dumbfounded: "Is the fifth floor vacant? I remember when we were here, there seemed to be a theater on the fifth floor?"
Chen Jianqin smiled and said: "When you were here, there were indeed theaters."
"However, the group later introduced Warner Studios, which was established by a joint venture between Shenzhen International Investment and Warner Bros. International Cinema.
At the beginning, we thought that the introduction of Warner Studios would definitely boost the flow of people and further expand the flow of people and fame in the mall.
But there were some problems in the middle, and finally we had to part ways, which also caused the fifth floor to be vacant. "
"What went wrong?"
"When it was first introduced, the group and Warner Studios had a good talk, and the other party would hold shares in the theater layer.
Most cinemas do this. After all, if they do n’t own shares, shopping malls may cross the river and demolish bridges.
This group has no opinion, after all, most of them are in this form.
But who knows, the radio and television suddenly stopped, and eventually Warner withdrew from this investment. "
"What does this have to do with radio and television?" Li Dong was baffled.
He did n’t understand it, and Wu Shengnan next to him said:
According to the relevant regulations of the radio and television, foreign capital cannot have a controlling right in domestic movie theaters. I think Warner wants to hold the shares and touched the bottom line, so I did n’t finally talk.
But I am very strange. Even without Warner, there are many domestic cinemas. "
At this time, Wang Yunqing said helplessly without asking Chen Jian: "We certainly re-invested later, but because of the collapse of the talks with Warner, Mr. Xu was a little unhappy. In the end, Mr. Xu said that he would keep all the management rights of the mall, that is, Said not to allow other theaters to hold shares or hold shares.
As soon as this condition is exported, large theaters will not agree.
The small theater does not have such capital and courage, and it cannot drive the reputation of the shopping mall, so it is vacant under comprehensive consideration. "
There is a whole vacant layer, and it is also a layer of vital entertainment. It is no wonder that it will be affected so much.
If it were not for the supermarkets in the distance to continue to drive the flow of people, I am afraid the impact would be even greater.
Li Dong doesn't understand Xu Shengzhe anymore, what is this guy doing?
If it is replaced by him, I am afraid that I would rather give up this layer of control, anyway, the mall is used to make money, and sometimes it is not necessary to maintain complete operating authority.
Li Dong was too lazy to think, Xu Shengzhe was probably not expecting a day to sell the square.
This guy has always been very big-hearted, I am afraid that the mall will continue to increase, and will not be ready to sell in a short time, so it is vacant.
However, if you take over yourself now, you cannot naturally remain vacant.
There is a lot of rent on the entire one-story site. It seems that Longhua Plaza has a little more profit than it expected.
Without further questioning, Li Dong followed the crowd and continued to look up.
From the commercial floor, you can see the office floor all the time.
Li Dong frowned when he saw the messy small companies and divided the office building into a dozen small businesses.
After reading the office building, Li Dong asked again: "When are the contract periods of these enterprises?"
"The contract period is long and short, and the longest one was signed recently, about three years. In short time, the first batch of investment companies are about to expire, and the lease has not been renewed yet."
"Is there more companies due?"
"A lot, probably more than half."
"Can these newly renewed companies find ways to get rid of them?"
Wang Yunqing was a bit embarrassed: "If you want to evict them, the price I am paying is probably not small. In addition, the repulsion of these enterprises is also a blow to the reputation of Longhua. In addition, the office buildings in the square are all supported by these small enterprises, and they are gone. They, I'm afraid our next office building ... "
"Don't worry about this, I will find a way later. Now that the existence of these companies has completely lowered the level of the square, I don't care about the rent even so."
For an office building of more than 90,000 square meters, the annual rent is less than 25 million, which is almost the price of cabbage.
Li Dong's first idea was to drive away these people and attract some big companies.
Even if the investment is not possible, he would rather use it for himself.
Before, he had always considered that Yuanyuan Building was not enough, and wanted to move out real estate companies and logistics companies.
In fact, as the distance develops faster and faster, even if the two move out, the place is still not enough.
And Longhua Square is so big, it is best to move the supermarket over.
The office area of ​​90,000 square meters, such a large place, not to mention the headquarters of the remote supermarket, the group headquarters is enough.
Otherwise, according to his ideas, it will cost a lot to rebuild a new building in the future. Now there are ready-made places. In addition, the outside world has always regarded Longhua Plaza as the headquarters of a distant supermarket.
Hearing what Li Dong said, Wang Yunqing considered for a moment: "Even if we don't care about the rent, then we will break the contract. If the contract is broken, the amount of compensation may be as high as tens of millions."
"Ten million, ten thousand, I am willing to pay this money. Mainly because you are sure that there will be no disputes?"
"It shouldn't be that, after all, Longhua is a small business. They come to Longhua to make it cheap, and now they have money to make, and it is not difficult for them to move."
"That's good."
Li Dong pondered for a moment: "Then you have made some effort recently and talked to the renewed company. Don't talk together, talk family by family, try to handle this matter as well as possible. Don't cause too much change, quietly Let these companies leave the best. "
Wang Yunqing's face was dumbfounded, and others could not help crying or laughing.
Boss, the mall is not yours yet!
You are letting us catch people now, what kind of thing is this?
Seeing that everyone was silent, Li Dong smiled and said, "Relax, listen to me. The far square will soon be changed. If you do this well, I will accept it later."
Otherwise, you will leave me a mess, you will not be able to explain to me. "
Li Dong has a lot of meaning in this remark, and even changed the name directly.
The other is the meaning in his words. Obviously, if everyone is done, then they will be accepted from afar, or else they will come back.
At this time, they returned to Longhua, but there are still vacant positions waiting for them.
Wang Yunqing thought of this and looked at Chen Jian. Then he gritted his teeth and said, "Okay, Dong Li, rest assured, we will deal with it as soon as possible!"
"That's good, then I will let Dongyu send someone to assist you."
After talking about this, Li Dong moved his body and said, "Okay, I'll be here today. Now everyone still doesn't worry about me, it seems that it's enough to settle down the square as soon as possible."
...
Coming out of Longhua Square, Wu Shengnan couldn't wait to say: "Mr. Li, is that the matter?"
"Ok."
"After moving those small businesses ..."
"90,000 square meters is still a bit big, and part of the investment promotion. In addition, I am going to separate the distant supermarket. Now the distant building is a little crowded. According to my ideas, it is best to leave the mall alone in the future.
"The mall needs such a big place?"
Wu Shengnan's speechlessness is not too small in the remote park. It seems that the current shopping mall has not reached this scale.
"The mall and the headquarters are on the far side of the building, and the headquarters and mall are almost the same. The supermarket is moved to Longhua Square, and Dongyu is moved to Greenland Real Estate. For logistics ...
When the remote logistics park is completed, I am ready to move the logistics over there. In this way, everyone is convenient, and the order is communicated, and the efficiency of handling affairs can be improved. "
Wu Shengnan thought about it, and it felt really good.
Now everyone is piled together, sometimes it is quite troublesome, the key point is that the functions are overlapped. UU reading www.uukanshu.com
With the headquarters, sometimes the people in their subsidiaries are also at a loss. There are too many heads and heads, and everyone can control them. In the end, they don't know who is in charge.
Moving out now, they will be the boss themselves in the future.
When thinking of Dongyu Real Estate moving to Greenland Real Estate, Wu Shengnan is quite satisfied. In the future, the real estate side is solely responsible for himself. Even if other people want to come, they should be better off than they are now.
In addition, Dongyu's banner can be singly used, instead of making it like a department of the group as it is now.
After a while of ecstasy in his heart, Wu Shengnan said again: "Does the theater's investment promotion need to be reopened as soon as possible?"
"No, I have arrangements for this."
Li Dong had thought about taking Wanda's business model before, and the cinema will be a big player in the future, of course, it cannot be handed over.
Of course, Li Dong had never thought of doing this himself, he really does not have the energy now.
But he doesn't do it, some people can do it.
Hu Xiaorui's Dongxing Entertainment can be used as a theater, and the two sides complement each other and have a good industrial chain layout.
Dongxing Entertainment has a stake in Li Dong, not to mention that the key to Hu Xiaorui is rich.
Nanrui and Tengxiang could not spend more money, and it should be possible to support their daughter to start a business.
And Li Dong and Hu Xiaorui have a good relationship. In the future, the theater can still rely on its own commercial real estate development, which is also complementary.
The most important point is that the cinema is developed on commercial real estate, which will not pose a threat to Li Dong.
Without Dongxing Cinema, there are a lot of domestic cinemas. If there is really a parting day, Li Dong is not afraid of anything.
It's also the best option.
Although Wu Shengnan didn't know how he arranged it, Li Dong said that, and she had no opinion.