Chapter 936: Evacuation of China Market


In doing business, everything is based on interests.
No good business, no one will do it.
On April 30th, Carrefour Headquarters in France decided to withdraw from Huaxia after a few meetings.
Over the past year, Carrefour has been hit hard.
The trampling incident in the mountain city in November last year killed three people and injured dozens.
At that time, Carrefour caused local government dissatisfaction, because of the trampling incident of Carrefour, all kinds of merchandise promotion regulations were issued across the country.
Originally Carrefour headquarters felt that this was just a special case, after all, the turnover in China was still growing.
But since entering 2008, more and more things annoy them.
During the snowstorm in East China, because of the price increase of supermarket goods, the Chinese government criticized it by name and fell into a reputation of hoarding.
They have not waited for their relief, and a boycott has taken place shortly afterwards.
They thought this was the most miserable time, and the result was more miserable than they expected.
The problem milk powder incident broke out, Carrefour became a street mouse, and everyone shouted.
How long is this!
For half a year, it was trampling on the dead and hoarding again. Now, even toxic foods dare to sell, what else does Carrefour dare not do!
If these things happened after a while, they would all be concentrated together.
It has been 13 years since entering the mainland market in 1995.
Over the past 13 years, Carrefour has invested a lot in China, but its profit has not been high.
In the past few years, we are preparing for market expansion, and now that we have started to make profits and profits are getting higher and higher, Carrefour headquarters is even preparing to continue to increase investment in China.
problem occurs!
After one after another accidents, one after another was continuously targeted. Carrefour, which was established 50 years ago, fell to a low reputation in China, and even smelled bad.
At this time, Carrefour was exhausted, and it was also attacked by competitors in the European market.
The domestic market is sluggish, and Carrefour really has no energy and continues to consume it from afar.
Contrary to consumption in the distance, the final result may be Carrefour winning, is it meaningful?
China is not only a distant place, but also China Resources, Bailian, and the expanding Wal-Mart and RT-Mart.
When they fight with each other in the distance, they are the ones who are the cheapest in the end.
And once the investment in the China market is too large, competitors on the European side will also seize the opportunity and choose to attack them at this time.
In fact, since 2005, Carrefour has been going downhill.
In March 2005, Carrefour was forced to withdraw from the Japanese market and sold all eight stores in Japan to AEON Group for 80 million euros.
Also in 2005, Carrefour withdrew from the Mexican market and sold 29 of its large supermarkets.
In 2005, Carrefour withdrew from the Czech market and transferred 11 stores in the Czech Republic and 4 stores in Slovakia to Tesco.
In March 2006, Carrefour was forced to withdraw from the Korean market and transfer all 32 local stores to local Korean companies.
In 2007, Carrefour withdrew from the Portuguese market.
And before withdrawing from Xiangjiang in 2000.
This series of blows all show that Carrefour, the world's second-largest retailer, is really a bit overwhelmed.
In addition to maintaining the advantages of the European market, they have been hit hard in other places.
Many people at the top of Carrefour used Huaxia as a life-saving straw and as a base for overseas expansion. Before 2008, they did see hope.
After entering 2008, a series of blows made everyone sober.
Like the previous few times, Carrefour really does not have much advantage outside the European market.
Wal-Mart, who has always been regarded as a competitor by them, seems to be inferior to them in China, but in fact Wal-Mart is playing steady, but it has an advantage over them.
In 2005, Carrefour's global sales were US $ 90 billion, and Wal-Mart was US $ 280 billion.
At that time, Wal-Mart surpassed Carrefour three times.
By 2007, Carrefour still had more than 90 billion yuan and less than 100 billion yuan in sales, while Wal-Mart had reached more than 350 billion U.S. dollars, a nearly four-fold gap.
They are regarded as the only competitors of enterprises, now they have been dumped farther and farther.
Instead, they dismissed Tesco before. In 2005, sales were only 60 billion US dollars, but now it has reached 80 billion US dollars, and the gap is getting smaller.
These are only external problems. In fact, Carrefour now faces more serious internal worries.
In March 2007, Arnault Group and Colony Capital Group suddenly bought shares in Carrefour without even knowing about the Harley family, the largest shareholder of Carrefour.
Over the past year, the two sides have fought seriously.
The major shareholder, the Harley family, has gradually withdrawn, and Duran, the current global president of Carrefour, is about to leave class.
At this time, they really did not have the energy and the distance to fight in China.
Carrefour headquarters researched again and again, and finally decided to withdraw from China.
On the afternoon of the 30th, Luo Guowei received a notice from the headquarters that on May 2nd, Carran Global President Du Lan went to China to inspect the Huaxia District.
The moment he received the notice, Luo Guowei understood that the headquarters had already decided.
In the office.
Luo Guowei wandered around for a few times, and suddenly there was a slight reluctance in his heart.
Although he has always said that he hates China and hates Chinese.
But he came to China for two years, and suddenly let him leave, or left as a loser, even Luo Guowei, who has always been cheerful, couldn't help feeling melancholy.
Standing by the window, looking at the prosperous urban scene outside the window, Luo Guowei sighed softly.
Chen Ying, who was about to come in from outside the door, stopped, lowered her voice and retreated slightly.
She still respects the boss.
Outsiders feel that Luo Guowei is cynical, and the light will pursue romance. The company's affairs are all directed by Chen Ying.
But they don't think about it. If it was not Luo Guowei's default, what could an assistant Chen Ying decide?
Not to mention the ability, at least the president of Huaxia District is open enough.
Unfortunately, it is too late to say anything.
Once Carrefour withdrew from China, and still withdrew in such a failed attitude, Luo Guowei's prospects are worrying.
...
Just when Carrefour was about to evacuate.
Yuanfang Building.
Li Dong and Shen Nanpeng signed the last agreement.
So far, Weibo's first round of financing has come to an end.
Sequoia invested 100 million US dollars, accounting for 7% of Weibo's share capital. Yesterday afternoon, Li Dong and IDG represented by Xiong Xiaoge also signed a contract, which is also 100 million US dollars, which is also 7% of the share capital.
In addition, Baidu occupies 5% of the share capital with US $ 30 million and some technical and talent support.
Victorian capital, with a capital contribution of US $ 10 million, occupies 1% of the shares.
Li Dong used a 20% stake in Weibo in exchange for $ 400 million in financial support, as well as Baidu ’s technology and human resources.
In the current view, Li Dong is not a loss, and Weibo has also achieved the value it deserves.
The valuation of more than US $ 1.2 billion has exceeded all expectations in 2008.
In the past, Sina Weibo was invested by Ali in 13 years, and its valuation was only $ 3.3 billion.
At that time, Sina Weibo registered more than 400 million users, which is a lot stronger than the remote Weibo at the moment.
Moreover, five years later, the market environment is also very different. At the moment, Li Dong is quite satisfied with the financing of Weibo.
Of course, what is more satisfying is that both IDG and Sequoia have agreed to temporarily lend the financing funds to the Yuanfang Group for a period of time, limited to one year.
However, Li Dong is not without paying, the two sides also signed a supplementary agreement.
Weibo re-financed, the two have priority, and each increased their shares to 15%.
Li Dong did not have much opinion on this point.
If Weibo wants to raise funds again, Sequoia and IDG are indeed better choices. Besides, it is difficult to say whether Li Dong will open the next round of financing.
If Weibo chooses to go public only after one round of financing, the supplementary agreement will naturally be nullified, so there is nothing to say.
If the financing continues, the priority is nothing but the concession, and Li Dong does not care.
After signing the contract, Shen Nanpeng smiled and said: "Mr. Li, happy cooperation!"
Li Dong shook hands with him, and Shen Nanpeng had to say that he was an individual and an absolute talent.
Shen Nanpeng, who has just passed 40 this year, has created Ctrip.com and Home Inn Chain Hotel, all of which are listed on the NASDAQ.
In 2005, Sequoia China was founded and venture capital was established.
At this time in 2008, the Sequoia in charge of Shen Nanpeng was not too big in China, and it was not as good as IDG, but Li Dong knew how accurate Shen Nanpeng's investment was in a few years.
Ali, Jumeiyoupin, Vipshop, Dianping, Meituan, Gaode ...
These companies, Sequoia have investment, and have achieved a huge return.
Originally, Sequoia entered the country later than the IDG, which had been in the country for 10 years, but under the leadership of Shen Nanpeng, the last two were equally divided.
From this perspective alone, Shen Nanpeng deserves more attention than Xiong Xiaoge.
After shaking his hand, Shen Nanpeng smiled again: "President Li, I hope that we will have the opportunity to cooperate next. Whether it is a distant mall or PP, I am extremely optimistic.
If Mr. Li continues to open financing, Sequoia hopes to continue to accompany the growth in the distance. "
Li Dong nodded with a smile: "Yes, if I still lack money next."
Today Weibo is financing 400 million US dollars, nearly 1.7 billion yuan.
Several companies promised Li Dong to borrow a large part of it, which is 1 billion yuan. In a short time, Li Dong felt almost the same.
As for the financing of malls and PP, Li Dong has not yet decided whether to continue.
After all, in the last round of quotations, these two items were seriously underestimated. He was a little unwilling and wanted to wait. At least when the domestic financial crisis ended, it might be more appropriate then.
Of course, Li Dong didn't say this for the time being.
After making a joke with Shen Nanpeng, Li Dong went out with him and walked, and Li Dong suddenly said: "Mr. Shen, what do you think of distant technology?"
Shen Nanpeng didn't quite understand what he meant, but he still affirmed: "Very well, under the leadership of President Li, I believe it will be better.
Otherwise, we will not choose a distance. "
"Then President Shen never thought, if under your leadership, will Far Technology do better?"
Li Dong seemed to be making a joke, but Shen Nanpeng was stagnation in his footsteps, could not help but glance at Li Dong.
Is this guy joking or serious?
Is this digging yourself?
You know, he Shen Nanpeng is not a professional manager, he is also a well-known rich in China.
When the Hurun list was released in 2007, his personal wealth exceeded 3 billion, ranking more than 200.
Although it is not as good as Li Dong, a tycoon, he is also rich.
At this time, Li Dong said this, is it to dig people, or laugh?
For a time, Shen Nanpeng did not know whether he was talking about true or false. After thinking for a moment, Shen Nanpeng smiled and said: "With President Li, I would not dare to axe.
Hearing this, Li Dong smiled and continued.
Next, casually chatting a few words, Li Dong took someone to the elevator.
Without sending them downstairs, Shen Nanpeng is currently not eligible for Li Dong to send him downstairs.
It wasn't until the elevator door closed that Sun Tao, who had just stood aside and didn't speak, said: "Mr. Li, do you want to dig him?"
Li Dongqing said with a smile: "Just talk casually and try it. But then, if he really agrees, I don't mind letting him take the lead in the remote technology."
Sun Tao is also aware of Shen Nanpeng's power and some emotions: "In fact, the people in these financial institutions are all elites in the business elite, let alone their helm.
Shen Nanpeng is powerful, and Xiong Xiaoge is actually not bad.
But trying to dig them is too difficult.
Generally, they are wealthy people, and they do not lack money. It is difficult to impress them with money.
And career, they also have their own career, it is more difficult to impress them with this point, it is too difficult to dig them. "
Li Dong laughed: "This is for sure, forget it, not much to say, others are powerful, we are not necessarily worse than others.
All of them have been trained step by step. The progress of our people in the past few years has been obvious, and the training of the follow-up echelon will be increased next.
After a few more years, there is no need to think about who to dig in from afar. Our own people are enough. "
The two were talking, and Bai Su hurriedly walked with Li Dong's mobile phone, and quickly said: "Mr. Li, Mr. Chen's phone."
Li Dong took the phone and chatted with Chen Lang for a while.
After hanging up the phone, Sun Tao next to him rushed and said: "Mr. Li, Carrefour is going to withdraw?"
Li Dong said with a smile: "It's almost ~ EbookFREE.me ~ Carrefour Global President came to China for an investigation the day after tomorrow. He said it was an investigation, and I think it came to a close.
But in the end, it is difficult to say.
We will know in a few days' time that we really want to withdraw. Carrefour has invested nearly 10 billion in China in these years, and it is not so easy to withdraw at once.
Moreover, let us not be too happy first.
Even if they are really withdrawn, it is hard to tell who is cheaper.
President Chen said that Duran might hold a banquet this time, and Dulan will confirm when the specific time is up.
Now China Resources and Bailian should have received the news. In addition to these two, Tesco, Wal-Mart, RT-Mart ... these companies will not watch.
In short, if you want to eat peaches, you have to blast away a few who want to pick peaches. "
Sun Tao could not help but nod, indeed, even if Carrefour withdrew at this time, they did not want to pick up the bargain.
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