Chapter 92: Marketing Master

Finally, it was completely dawn, and some people who exercised in the park also dispersed, and began a busy day.
Most of the rest hanging out in the park are old, sick, sick or tourists. Finally, couples rarely go to the park in the morning to stroll around.
Zhang Yang saw that Liu Biao was sleeping soundly, and he was too lazy to greet him. He put a ten-dollar bill in Liu Biao's pocket and left.
This is another prosperous day. In the warm sunshine, the whole city is full of vitality and busyness, and the streets are full of passers-by. It seems that people are no longer apart from each other except for the same racial identity of human beings. Any links.
Zhang Yang chose the most prosperous pedestrian street in the provincial capital. Here, you can find almost a few famous brands in China. Many international brands also have image stores here.
Zhang Yang first observes each family, observes the flow of people, observes the transaction volume, and observes the level of guests of each brand. Even, Zhang Yang also scores on the service attitude of employees in many stores to see how many points they can achieve.
This is a tedious and complicated job, and Zhang Yang has been doing these boring and tedious tasks almost all morning.
However, Zhang Yang is very patient. He knows that if he wants to really find a job here that earns enough travel expenses and living expenses in a short time, he must do these things.
Marketing is a very complex subject that involves a very wide range of disciplines. To become an outstanding marketing master, the first thing to do is a complete market survey, a complete market data, and the planning of surnames through some of the obtained data. .
Success is not accidental, only inevitable. Many people lament their bad luck and say that who has a relationship and who meets a noble person to help them. In fact, this is all a matter of resentment, God is fair, and there are countless opportunities in human life. It depends on whether you can seize every opportunity.
In this world, there is nothing to gain for nothing, even those who have inherited hundreds of billions of prodigals. Strictly speaking, they are not considered to be gains for nothing, because their elders have paid for them, and their elders have spent billions of lives to consolidate hundreds of millions of wealth Spending on your own offspring, from a theoretical perspective, this is not a gain for nothing, the prodigal harvest is because someone has paid for them.
Zhang Yang surveyed for a whole morning and observed more than a hundred brands. He found a problem, that is, because of the popularity of pedestrian streets, many brands can do business without any formal training of sales staff. The employees in the shop can go to work immediately after a little training in etiquette. What they learn is not marketing, but more about how to be flattered and polite.
If you want to make a lot of money in these stores in the short term, it is simply impossible. According to common sense speculation, the stores with better business must have smaller commissions.
In the end, Zhang Yang set his sights on several large high-end brand clothing stores.
This is the result of Zhang Yang's observation. The traffic of these high-end clothing stores is also quite large. However, the price of clothes may be a problem, and the transaction volume is very small. In many cases, one hundred people cannot enter into a transaction.
The most important thing is that the employees in these stores also seem to have a kind of arrogance, a kind of arrogance revealed in the bones. Obviously, these are several big brands with a fixed customer base, and the profits are quite high, and they can be in these stores. The consumption in the store is either rich or expensive, which also cultivates the eyes of the employees in the shop above the top. Although it looks very polite, the pride in that bone cannot be concealed.
This kind of pride says that the good point is pride, and the bad one is arrogance. Of course, this kind of pride also has many benefits, and it can easily cause the rebellious psychology of those consumers. Those who are not ready to consume will also consume it. When pride is really faced with those powerful people, it will become charming again.
Not only these clothing stores, in many industries, especially some old international brands, will bring some pride to the aristocracy, whether it is decoration or employees with more or less such characteristics and habits.
Zhang Yang tidy up his inferior clothes and slightly rested his hair. Not long ago, Zhang Yang deliberately went to the public bathroom to wash his body briefly. He had n’t taken a bath for a few days, and he was full of strangeness. Strange taste, how much can be improved a little ...
After the goal was determined, Zhang Yang took a break from the side of a stainless steel pillar again. An excellent marketing master must first pay attention to his own dress and appearance to gain the trust of others. Unfortunately, Zhang Yang's body is more than 100 yuan. A pair of leather shoes is still artificial leather.
"Miss, can I see your boss?"
Zhang Yang walked straight to the bar, with a humble expression. This Canadian shop is an old American brand with a history of hundreds of years. The store decoration is atmospheric and dignified. The clothes are mainly male surnames, and the prices are very high. Of course, the most important thing is that this store is very popular and the transaction volume is quite small. This is the main reason Zhang Yang chose this store first.
"Sir, is there anything I can do for you?" The lady at the bar was very kind, with a sweet smile on her face, and was very friendly. Obviously, the boss in this shop should take a lot of effort to choose such a person, a lot At that time, the bar counter in a shop represents the image inside the shop.
"Can you help me contact your boss? I have something very important." Zhang Yang looked at the smile of the professional surname and knew that it was troublesome. Obviously, it was difficult to see the boss himself. At least, this looked very Affinity girls are sad at this level.
really!
"I'm sorry, sir. We only care about the inside of the shop. We have no right to ask the whereabouts of the boss. I'm very sorry." Miss Bar still smiled, but she looked around Zhang Yang intentionally or unintentionally.
"Excuse me, are you hiring employees here?" Zhang Yang still gave up.
"Recruit." Miss laughed.
"Ah ... really, that's great ..." Zhang Yang rejoiced.
"Sir, please leave your academic credentials, a copy of your ID card, and, well, a photo."
"what……"
...
Zhang Yang walked down from this luxuriously decorated clothing store. He actually thought about these things such as the graduation certificate and ID card. He even thought about the psoriasis advertisements on the telephone poles and various fake certificates. Advertising is overwhelming, but to get it, you must have money first, and the most important thing about Zhang Yang now is the economic problem. Naturally, there is no way to think about it.
Zhang Yang's biggest hope is to meet the boss directly and hope that he can persuade him. In many cases, it is the imp, not the boss, that is really difficult.
The second goal is that this is a brand-name clothing in Hong Kong. It has a great reputation in the Mainland. Even if many people do not wear it, almost all of them know this brand.
Zhang Yang sorted it again, and even washed the cracked leather shoes with water in the bathroom. This time is a little different from the previous Zhang Yang's mood. After the first failure, Zhang Yang's mood is now a little disturbed. .
work hard!
Zhang Yang squeezed her fist, secretly pumped herself into this beautifully decorated store. As soon as she entered, there were two beautiful girls wearing tailored professional clothes to greet Zhang Yang. This made Zhang Yang feel very cramped. He was not here to consume He came to find a job.
"Miss, can I see your foreman?"
"Of course!" The lady did not refuse because of Zhang Yang's shabby, and enthusiastically took Zhang Yang to a middle-aged woman wearing a black professional suit.
"Hello, do you need any help?" The foreman was obviously well-trained, holding his open hand gently, holding a professional smile inside.
"I want to apply for your position. I do n’t have a diploma, no ID card, no photo. Of course, the key is that I do n’t have money. However, I have first-class marketing skills. Even, I can train your staff and improve Their quality! "Zhang Yang didn't want to hesitate. Generally, recruiting employees would ask for documents such as identity cards. He may have a glimmer of hope when he opened his door just now.
"……what……"
The foreman was sluggish for a while. Obviously, she hadn't responded yet.
"Hope you think about it. It's 1 pm. You can give me a job and see if what I said is true. How about it?" Zhang Yang stared at the foreman's eyes.
"Ahem ... no ID, no diploma ... excellent marketing skills ..."
The foreman's professional smile gradually turned away, and his eyes slowly turned into wanton smiles.
"Well, do n’t laugh, you have lost an excellent marketing master!" Zhang Yang turned around and walked away. He was a little annoyed. He understood that he failed again. In the face of these employees, he couldn't get their trust. .
"Master of marketing, if the masters of marketing are all like this, wouldn't we become the great marketing ... haha ​​..."
...
When Zhang Yang left, the shop suddenly burst into laughter. Zhang Yang felt for the first time that it turned out that girls were more horrified than men.
The two failures were a heavy blow to Zhang Yang. The confidence that started a hundred times has disappeared.
The dog said, the last time, it was only possible to rob with Liu Biao, I rely!
Zhang Yang went directly to the fourth goal, ignoring the three goals. The fourth goal was the one Zhang didn't want to choose, because the fourth goal was not a specialty store, but the largest facade of the entire street except the supermarket. There are no specific brand products, there are men's clothing, women's clothing, shoes, and even the second floor.
This is not to say that this store is equivalent to a supermarket. If compared with other stores, the expensive clothes in this store is to make Zhang Yang have a dazzling feeling. You must know that through a morning observation, he has already There is a general understanding of the price of the entire street. Although he is cheap, he still has no such shock to the price.
The name of the store is "Aristocratic City", and this shop really deserves the word "Aristocracy". Not only the clothes are expensive, but the decoration is also first-class, which is completely decorated in accordance with the standard of a five-star hotel. , Pure natural marble floor, European-style wooden staircase, giant crystal-plated chandeliers, and a huge sofa that can only be seen in international conferences in the news webcast. On the floor of that sofa, there is also a piece of pure wool. carpet.
Zhang Yang is from the Fine Arts Department. Although he doesn't have much contact with decoration, he does know a little about the price of wool carpets. The five-meter-long wool carpet is worth tens of thousands of yuan.
This shop is also the place where Zhang Yang spends the least effort, just go in and watch the price, then sit opposite for a while, analyze the transaction volume based on the flow of incoming and outgoing customers and the bags raised by the customers when they come out to let Zhang Yang It was shocking that for three hours when he was watching the traffic of other stores, the store did not sell anything.
Zhang Yang is a bit puzzled. If calculated based on this transaction volume, how can such a huge store be supported?
Such a big shop, so many employees, this is definitely a huge overhead.
"Hello, I'm Zhang Yang, calling me Xiao Zhang is ..." Zhang Yang took the courage and strode into the store with a just-minded mentality, heading directly to a woman wearing a black suit and working clothes with a work tag hanging on her chest. The child went.
"Arrogance?" The girl stared.
"Ahem ... it's small, with a long bow ..."
"Hee hee ... do you introduce yourself so seriously what is there to do? Arrogant classmate." The girl pouted and looked at Zhang Yang with an awkward smile.
"Oh ... I'm here to apply for ..." Zhang Yang looked at the girl with a smile on her face, and couldn't help but be in control, and quickly controlled her mind.
"Recruiting !?" The girl stayed for a while, the face with all kinds of styles immediately turned into the smile of the professional surname: "Oh, sir, I'm sorry, we only recruit female employees here. In addition, our shop is temporarily Not bad, I'm very sorry, of course, you can leave a phone number. If our store needs a male surname, we will call you first ... "
"Ah ... this ... this ... still forget ..."
Zhang Yang couldn't help sighing. He had completely lost his heart. Obviously, his dream of obtaining a sum of money through the marketing knowledge in his head on the pedestrian street was shattered.
"what……"
"Oh, it's you!"
Just when Zhang Yang was turning to leave, two women walked in outside. One was the young woman wearing white sportswear that Zhang Yang met in the park. Of course, now the young women are not wearing sportswear and wearing a red dress. , Very set off the skin, looks very young, and elegant temperament.
Standing next to her was an eighteen- or nine-year-old girl with a colorful exploding head, which seemed very scary, but her facial features were water and spirit, and her big eyes were like a flood of autumn water. What I want to see is the two dimples. They are so cute. Zhang Yang has the urge to twist the girl's face with her hands.
"What do you want to see? Do you want to twist my face?" The girl stared at Zhang Yang when she saw Zhang Yang looking at her.
"Ah ..." Zhang Yang frowned in surprise.
"Oh, ignore her, kid, it's always like this." The young woman stunned and said, "What are you doing here? Buy clothes?"
"Hello, isn't it ... I'm looking for a job ..."
"Hey, hey ... what are you shouting? Big sister? You called my mom and big sister, shouldn't I call your uncle?" The young woman was still angry, and the girl jumped up in front of Zhang Yang and stared up. With Zhang Yang's fierce look, Zhang Yang smelled the faint body scent from the girl.
"What ... are you mother and daughter?" Zhang Yang was stunned again. He always thought that the two people should be sisters, but he was unexpectedly mother and daughter.
"Oh, call me Aunt Yan, otherwise, this little guy won't give up."
The young woman looked at the girl with a doting look, and the girl seemed to be winning, and uttered "Hum!" And said, "Sister Yan!"
"Oh, Sister Yan ... call me Xiao Zhang is ... Aunt Yan, I'm leaving ..."
Zhang Yang is still interested in tangling with this nervous girl, and she walks forward with a sad look. Although this girl is very beautiful, at least she must consider the issue of food and clothing in order to consider these issues. The ancients have said that they must After warming up, you can think of silver desire.
"Arrogance ... haha ​​..." The girl laughed, showing a row of white teeth. The girl's smile was either a mouth-covered smile like other girls, or a mouth-opened laugh, but Zhang Yang didn't think it would hurt the beauty of this girl. Of course, Zhang Yang still hated the colorful hair, which looked too disgusting.
"Xiao Zhang, wait, what job are you looking for?" Aunt Yan tapped the girl's head and asked, and the girl looked at her mother with a resentful look, and it seemed that she was often treated like this.
"Aunt Yan, are you working here?" Zhang Yang's eyes brightened.
"Hehe, let's talk about it, what can you do?" Aunt Yan smiled.
"Aunt Yan, I only arrived in the provincial capital. I only came on the first day when you saw me. The only time I knew was that my wallet and some documents were stolen. Because I had no documents, I could not find a job. My partner and I have been sleeping in the park for two days ... Oh ... I can buy clothes, I have studied marketing. "
"Ah ... sleep in the park! Mommy, it's so pitiful, you can arrange a job for him." The girl heard Zhang Yang say sleep in the park, and she was stunned with an unbelievable expression, as if how cruel it was to sleep in the park Obviously, this is a flower in a greenhouse.
"No certificate ..." The young woman's life experience is obviously much richer, and she thought for a moment: "There is no problem in arranging a job, but if I don't have the certificate, I can't provide accommodation, and you have to wait for ten days. Is it possible to reissue all the documents inside? "
"Yes, but I want to settle the commission bonus for clothes every day, Aunt Yan, can I?"
"This is a bit out of order. If you have a life problem, I can borrow it for you first."
"No need, I just want to be self-reliant. If Aunty Yan can help me with the best, I will give it to me in advance, and it will only be issued in advance. Moreover, I only take the commission first, and I don't need to get the salary first." He doesn't want to be indifferent anymore, not to mention that he and this woman are close friends, and it is very good to be able to introduce work.
"Oh, that's fine, but I have to tell you first, that you can't buy a few clothes here from day to night. If you can't get the commission, don't blame me for not telling you."
"Rest assured that the average flow of people in this store is about 210 people per hour. As long as I can achieve 1% of sales, according to the 5% to 10% commission of the specialty store, I Just two clothes a day is enough ... "
"Have you investigated?" Aunt Yan suddenly turned aside, and her attitude changed from the beginning.
"No, no ... I surveyed almost all the well-known shops in this street today in order to find a job ..." Zhang Yang stunned, the secret road is not good, such surveys are generally welcomed by the shop, after all, this It is also a trade secret.
"Really? Tell me about your findings." The young woman looked indifferent.
(To be continued)