Chapter 4546: , brand image, value and grade

In this wave of Luo Ji and Ye Qingxuan, just like when they were selling tools in the garbage mountain, they planned to use time to exchange word of mouth.
It may take a long time to find out how strong and durable their tools are, and how long they can be used after they are purchased, but the people who use the tool want to find out whether the tool is good or not, but they don't need to So long.
It has only been half a month, and Luo Ji and Ye Qingxuan did not find anyone to promote it in the follow-up, but in the corresponding industries in Xiacheng District, their good reputation has gradually spread in the chat of practitioners. .
For these people, others say they may not be able to, but the workers around them, the real experience of using it, can convince them to a large extent.
If nothing else, it can be said that this tool is light and sturdy, it is more labor-saving to use, and the work efficiency is greatly improved, which is completely confirmed.
And once the work efficiency improves, you can earn more, and the quality of life can also improve.
They, the human beings living in the lower city, all day long, to put it bluntly, they are thinking about how to make more money so that their lives can be more stable.
As soon as the advantages of these tools came out, many workers were immediately moved.
This has made the number of people who go to Scarlett tool shop to inquire about prices and understand the tools significantly more these days.
And after learning that the preferential price of the 18 coppers was limited to the three days before the opening of the event, after the event was over, the original price of 30 coppers was immediately restored, many people regretted it.
But to be honest, at this stage, it is still not that easy for an ordinary worker in the lower city to spend a huge sum of thirty copper to buy tools.
During this period, as more and more people asked for the price, Wade, who had learned about the situation, felt a burst of surprise, and rushed to Luo Ji's place with a smile on his face.
"Boss, there are more and more people who come to the store to ask about the price recently. Although the sales volume has not improved much, but I thought about it, many people are asking when we will hold the event again. The key is the price. Thirty copper It’s still too expensive, we can do another event, it doesn’t need to be as cheap as 18 coppers, I thought about it, even if it were as cheap as 20 coppers, or even 21 coppers, it should be able to increase a lot of sales!

Looking at the enthusiastic Wade, the other party can say these words, which is enough to prove that Wade has really thought about this matter.
As a black boss who has never done any business at all, it is not bad to think of this.
But Luo Ji shook his head and rejected Wade's proposal without hesitation.
"No, no price reduction."
"Why, why?! As long as it is cheaper, it will definitely increase a lot of sales!"
After getting along during this period of time, Wade can be considered to have some understanding of Luo Ji.
After getting acquainted with him, Wade discovered that Luo Ji was actually a person who didn't like to go around in circles and put on airs in the process of getting along on weekdays.
If you have something to say directly, if you have a question, you can also directly ask, and he will usually answer it for you.
Facing Wade's doubts now, Luo Ji also gave the answer in a leisurely manner...
"Because we want to establish a brand image and brand value, and more importantly, we want to be different from those ordinary tools."
Luo Ji's sentence, taken apart, Wade basically knew every word, but after stringing it into a sentence, Wade found that he couldn't understand the so-called brand image and brand value. What kind of grade is there, and what does it mean.
In this regard, Luo Ji also showed enough patience to explain to Wade in detail.
"We priced at 30 coppers, 40% off the opening ceremony, and sold it at 18 coppers for three days, so that our first batch of tools could be sold smoothly, so that people in related industries in Xiacheng District could know about us. The tools are good, so the opening fees and discount sales are for this purpose.

"And now, our goal has been achieved. If we discount more frequently, we may make more money in the short term, but in the long run, it will only degrade the value of our tools."
"Because that will make our guests have an idea, that is, the original price of our 30 coppers is just to see, in fact, we can buy things for about 20 coppers. Someone will come to buy our tools at the price of 30 coppers, and our price of 30 coppers will become a joke, which is very damaging to the brand value and brand image."
"As for the grades, to give a simple example, we people eat dry and hard rye bread on weekdays, but what about those wingmen in the upper city? They eat softer and delicious wheat. Bread, buttered bread, and even a plethora of side dishes that we couldn't even imagine."
"So you understand? Rye bread, wheat bread, butter bread, that's the difference in grades, and what we want to achieve is that we sell the best quality tools in the world, and the price of thirty copper is a matter of course. !"
If Wade has a general understanding of the issues of brand value and brand image, then, regarding the issue of grades, he has always been a little confused.
"But boss, in fact, the cost of our tools is extremely low, even lower than those of ordinary tools. Even if we only sell 20 coppers, we can make a profit! Even as long as we can adjust the price to 20 coppers, UU Reading www.uukanshu.com Then our tools will definitely sell like crazy in Xiacheng!

"Wade, I'm glad you learned to use your brain, but I regret to tell you that you overlooked an important issue, and that is our competitors."
"Competitors?"
When it comes to competitors, in this era generally refers to the blacksmith shop.
"Yes, our competitor, an ordinary tool with reliable quality on the market, is priced at around 20 coppers. If we also sell 20 coppers, after knowing the quality of our tools, we will basically lower the price. Everyone in the city will come to snap up our tools, and in that case, those blacksmith shops will basically not have any business unless they sell them at a significant price."
"What's wrong with this?"
Wade looked incomprehensible. In his opinion, what is this?
"Of course not. The most taboo thing in the world is to eat alone, because the person who eats alone will become the target of public criticism. Our approach is equivalent to forcing those blacksmiths to a dead end. At that time, all blacksmiths will be hostile, even Hate us, think about it, how much trouble a group of people who are driven to a dead end will bring us!"
Wade is not a fool, he just hasn't done business and can't turn his head around all of a sudden.
Under Luo Ji's guidance, Wade, who thought for a moment, shivered.
"So what we have to do now is to classify the tools and give them a way to survive, so that those people don't come and fight us, understand?"
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