Chapter 135: Need a pot of cold water

You must be happy in your life. Aldrich does not need to keep a low profile deliberately after winning the championship, it will become hypocritical.
What is a friend?
Aldrich doesn't think that friends must like to work together to do big business. When they are happiest, they accompany you with madness, and when they are sad, they accompany you with sorrow. Such people are friends.
On the night when the League Cup won the championship, Aldridge played in the Sand’s bar. He drank with people he didn’t know. He danced with young and beautiful girls one after another. He socialized instead of physical desires. He had fun. The drunken man was drunk with the help of Evan and Fred before returning home.
When he woke up in the morning, he went down to the living room and found that Fred was lying on the floor of the living room and slept. He curled up on the sofa and slept soundly. He pushed the bathroom door open and Aldridge saw Bray silently. Di held the wine bottle and lay in the bath without water.
He simply took a shower. The friends hadn't woken up yet and made coffee. He went out and got the newspaper that morning.
Go home and put on the headphones to turn on the TV. While listening to the news, open the newspaper in your hand to browse the news.
The most concerned nature is the football report.
He would subscribe to the British newspapers, even the tabloids, and the newspapers like The Sun, which are based on the sensationalism, often have no real and reliable news.
"Times", "Daily Telegraph", "Guardian", "Independent", Aldridge spread these four newspapers on the coffee table, originally intended to turn to the sports section, but some cover headlines attracted his attention .
There are also Premier League matches on Saturday and Sunday. Millwall and Aston Villa delayed the league because of the League Cup finals. The news of the Premier League in the newspapers is only a few words, and these big newspapers are not all against the League Cup. Focused on the finals.
"The roar of the mad lion shakes England!"
"England coach genius: Aldrich Hall arrives!"
"The dawn after one hundred and ten years is dazzling!"
...
Aldridge browsed the newspaper while holding coffee and looked at it and found it boring.
Because most of the newspapers are full of praise, they basically sing praises to him and his team.
And some of the photos with the layout are very good. For example, he was thrown into the sky by the players. For example, Larson ran on the sidelines after scoring. The background is a highlight of the flash, which is very attractive.
Aldridge sighed with his forehead. Fleet Street, brother kneeled for you.
The season is not over yet, what my team needs is a pot of cold water!
Aldridge hopes that some sneering voices will appear in the newspaper, which can stimulate the team to be more aggressive, rather than being held up in the sky. In that case, I don’t know how miserable it will fall.
However, this is the characteristic of Fleet Street. You are red, compare you to the sky to stars, you are black, crush you under the feet, and spit.
It is undeniable that if there are players in the United Kingdom starting to become red, then England’s ability to make stars is undoubtedly derived from the powerful media power of the United Kingdom. Originally, the United Kingdom is the European news center. News in various fields, the United Kingdom is the heart of public opinion. Zone, coupled with the advantage of English, the communication ability is unmatched by other European countries.
Italian, Spanish, German, French, the news dissemination of these countries is not as good as English, it is no wonder that after the rapid development of the Premier League commercialization, it can bring out a lot of superstars of high value, and the Premier League broadcast can be quickly Reasons for global promotion.
Yiwen, curled up on the sofa, suddenly lifted his body, rubbing his eyes blankly, and saw Audridge sitting opposite the coffee table suddenly screaming, then got up and ran to the bathroom, just entering the bathroom, another scream, Then came Brady's scream.
Aldridge laughed straight, obviously Yiwen was concerned about his own image, not to mention the beauty of Su Yan's appearance when she was awake, but her light makeup last night passed the night, and there were also signs of a cat face.
Half an hour later, the three best friends made a simple breakfast after washing and watching the meter, and sat down around the coffee table and started chatting.
Aldridge dropped the newspaper and watched the TV show with great interest. He watched a replay of the football commentary show last night.
Some famous and ball critics gathered together for a technical and tactical rematch of yesterday's League Cup finals, and conducted a detailed analysis and interpretation of the entire game.
Aldridge likes to watch these kinds of shows, because it is far more connotative than the news. The score of a football game may be very simple. Only a few goals such as 1:0, 2:1, 3:0, But in ninety minutes, not a certain mistake made by a player on the court or a goal created by a wonderful cooperation within ten seconds can condensate all of the game. Experienced retired coaches and discerning ball critics sat down and resumed the game. The game can often provide a lot of information that is invisible to the naked eye, and there are also Adrich's commanders on the sidelines who missed or did not realize. For him, watching these kinds of programs is very helpful for his coaching. , Even if only an audience, can open up ideas.
After the hangover, Fred and Brady were not in a good state of mind, and they looked a little muddy. The two had to go home to make up for it. According to Wen, she would go to college to take classes. Aldrich was going to drive to deliver Her mobile phone rang.
After hanging up the phone, Yi Wen whispered to him: "Go busy if you have something, I will take a taxi myself."
Aldridge laughed: "Don't worry, let's go, I will send you."
She drove out of the house and drove her on the way to college. She didn't seem to be refreshed when she was sitting in the co-pilot. Her head remained silent against the window.
When the car stopped at the door of the university, Ewen suddenly turned around and stared at Aldridge and asked, "Where did she go?"
Aldridge inexplicably said: "Who?"
"Your singer girlfriend."
"Oh, to promote the album outside, not in London."
"is this okay?"
"What do you mean?"
Yiwen withdrew his gaze and continued to look away from the window, said lightly: "When you are happiest, she should be with you."
"Oh, I don’t think it’s necessary. How do I say it? I like to maintain a certain distance. Besides, she is a career woman. I support her career. She also supports me. If she accompanies me every day, I will feel guilty. Because I don’t have much energy to coax a woman, I am a boring man."
Aldridge said he finally used some self-deprecating tone.
Football coaches have this life, and if they want to succeed, it will take a lot of time. Because football is advancing with the times, you must not only study the current football style and tactical characteristics, but also have a keen sense to perceive the future trends and implement to The specific work is to repeatedly study the opponent.
Sometimes the work is boring, but Aldridge can only have fun, and sometimes after a lot of boring research, the weakness of the opponent is found, then it is a kind of joy and joy like a long drought, this pleasure, outsiders It is not realizable.
Ewen turned her head to look directly at Aldridge for three seconds. Her beautiful and clear eyes saw Aldridge hairy in his heart. He said, "You wouldn't doubt that I am gay?"
Yi Wen threw a smile, with a smile on his face, shook his head and pushed off the door, and then turned to bend over and said to Audric in the car: "Drive carefully."
Aldridge waved goodbye to her and drove to the club.
Before going out, he called Adam, the club's CEO, to inform Aldridge that a business partner had arrived.
Puma's commercial representative Warm Heisenberg.
Almost a year ago, Aldridge first made contact with Heisenberg, the two did not talk, and in the summer, Puma was somewhat reluctant to sign a shirt sponsorship contract with Millwall, which was considered a test in the Premier League. investment.
That contract is not large, £750,000 a year.
Now that the one-year period has not yet arrived, Heisenberg took the initiative to visit Millwall and definitely wanted to continue business cooperation.
Adam, the club's CEO, is also very cunning. He will release the wind after the New Year. Millwall's jersey sponsorship and chest advertising will expire in half a year.
Millwall’s high-profile performance in the Premier League and a lot of live broadcasts have increased the club’s commercial effect. Balek Bank has reached an oral agreement with Millwall. In the summer, they will continue to sponsor and are a two-year contract. , £1.5 million per year.
Puma can’t sit still either. Millwall not only performed well in the Premier League, but now wins the League Cup. If there are many classic shots of English football this season, most of them have the shadow of Millwall, just jerseys. Sales, let them turn over.
This is also related to Millwall's first appearance in the Premier League. Fans' enthusiasm for buying new jerseys is hot, and as more and more neutral fans begin to pay attention to Millwall, this is intuitively reflected in jersey sales. .
The intention of commercial cooperation and contracts are generally decided within half a year before the expiration of the previous contract. Continued cooperation or cessation of cooperation will not make a decision until the contract expires.
In this regard, Adam could have dealt with it himself, but in order to show his sincerity, Audridge planned to meet Heisenberg personally. As he said last year, he valued the partners with friendship.
Arriving at the club, Aldridge directly invited Heisenberg into his office. Heisenberg said a compliment and gave a small gift to congratulate Millwall on winning the League Cup.
His attitude has changed drastically compared to last year. His enthusiasm is so eloquent that he eloquently praises Millwall, even using the word great.
Aldridge and Adam both knew that the other party was flattering, so they laughed, and there was no need to go to their hearts.
When it comes to specific sponsorship contracts for next season, Heisenberg proposed to sign a three- to five-year contract with an annual sponsorship fee of £1.25 million.
Aldridge vetoed directly and came up with a plan.
One-year contract, £1.25 million.
Two-year contract, 1.5 million pounds per year.
Three-year contract, £2 million per year.
Four or five-year contracts, £3.5 million per year.
Heisenberg almost fell off the cup and left.
Aldridge made him restless and analyzed the reasons for this proposal.
As long as Millwall maintains the current Premier League rankings, then next season, they will play in the European arena. Although it is the low-impact Europa League, it will always help commercial development.
And Aldridge is also confident that next season, Millwall will be more powerful and hit more trophies.
Heisenberg felt that the long-term contract was too risky. He proposed to sign for one year first and next year for two years.
Aldridge knows what the other party is doing. It is nothing more than signing a £1.25 million contract this year. If Millwall can remain competitive next summer, then sign a two-year contract of £1.5 million a year.
Aldrich laughed: "Mr. Heisenberg, we can continue to sign a one-year contract this year, but if next year, Puma is still interested in working with us, my minimum asking price is 2 million pounds a year."
Heisenberg is deflated. This superficial digital game naturally cannot hold Aldridge, and the verbal promise is not binding at all.
He left with the proposal proposed by Aldridge and went back to the company to study it.
A month later, Puma agreed to a two-year sponsorship plan, and the contract will be renewed in the summer, with an annual sponsorship fee of 1.5 million pounds.