Chapter 80: The meaning of advertising

If you simply sell these three bottles of crescent wine, you can only earn 30,000 gold coins, but compared to the actual value, the crescent moon wine is more important.
After all, this is a rare wine from the elves, and most aristocrats can't even buy it!
Its real value lies in the rare!
The method that Tang En said is very simple, that is to maximize the attraction of the crescent wine to the aristocracy. One bottle sold at the auction is to increase the popularity of the chamber of commerce, and the other bottle is to win over the nobles. , Into their circle, the third bottle is placed in the shop as a long-term attraction, can continue to bring customers to the shop.
The simple method used the mentality of the nobility to the extreme. What could Fiona say besides admiration and worship?
"But what if the aristocracy, or even the owner of Bein, had to buy it?"
Fiona raised another sharp question.
Tang En gave her a blank look: "I said I couldn't sell it casually, I didn't say I couldn't sell it."
"But we have three bottles ..."
"Who said three bottles?"
Tang En flipped his hands, and "snapped" a dozen crescent moon wine on the table, Fiona's eyes widened instantly, speechless.
"Tell them that our store sells a bottle of crescent wine every month. The sales method is mainly auction. At that time, all the nobles of Bein will be invited to participate in the auction, and the highest price will be obtained."
Tang En smiled very insidiously: "I believe that offering a bottle of Elf-Crescent wines every month is enough to make our Datang Chamber of Commerce famous in Bein."
"Absolutely enough!"
Fiona said categorically: "To this day, no chamber of commerce has ever been able to provide Elven-type crescent wines! These crescent wines can at least enable us to develop steadily in Bayern for one year. We continue to offer Crescent Wine, and we have already established ourselves. "
At this time Tang En said: "In addition to gaining a foothold, I have to give the Chamber of Commerce an important task."
"Please speak."
"Human, we Ellington need a large population, that is, labor, of course, if it can attract apocalypse such as mage or warrior to come."
Tang En painted a huge and magnificent future development plan for Fiona, but if this development plan is to become a reality, it will require a lot of manpower and material resources.
"As Bein develops, the Chamber of Commerce must publicize Ellington's situation and attract those at the bottom to gather in Ellington. Only when there is enough labor force can our development accelerate."
"I understand."
Tang En sighed. Now Ellington still has too few manpower available, otherwise many things can go hand in hand and develop together, but now he has to slow down and do the same.
At this moment, he suddenly thought of something and asked, "Yes, are they preparing leaflets?"
The new store opened. In a world without a TV network, in addition to handing out flyers, Tang En really couldn't think of other publicity means.
Fiona froze. "Flyer? What's that?"
Dean was desperate: "Are you serious?"
"Master, are you kidding me? Seriously, it's not funny at all."
Well, in a world without electronic media, there is no print media. How simple is the civilian life in this world?
Tang En frowned and said, "Let Hilton and Thomas prepare today, and set off tomorrow, I will prepare something for them."
After remembering Down's order, Fiona hurried away immediately with the crescent wine. She believed that Hilton and Thomas could make this matter beautiful.
Watching Fiona leave, Tang En immediately got back into the room.
If you want to manufacture leaflets in large quantities, you must first solve two problems, one is a large amount of cheap and durable paper, and the other is a printing press.
The printing press is also involved in the ink problem-well, let alone color printing, the problem of black and white printing ink is well solved, but how to get a lot of good and cheap paper is still a big problem.
"Time is tight, so I can only make it up."
Plantar's current paper is made from the leaves of plants, which is very expensive, so most people still use animal skin paper. Only aristocrats can afford white paper.
But what Tang En needs to do now is to get the printing press out.
The principle of the printing press is actually not difficult. The difficult part is the controllable programming chip. But Tang En doesn't need to implement such complicated functions, so as long as the simplest movable type printing can meet his requirements.
Coincidentally, there is a similarity between Runand and Chinese characters that are currently common in Plantand. They are ideographic characters rather than pinyin characters, so you can quickly implement the printing function by sorting out the commonly used characters.
Then use magic to realize automatic paper feeding, automatic cutting, automatic printing functions, a printing machine barely takes shape.
After Tang En pondered for a few hours, a printing machine similar to a large printer came out with an ugly appearance, but after his trial, he was very satisfied.
Because this thing is already available-as an amateur traveler without professional knowledge, he is already proud to be able to do so.
After confirming that the printing press can be used, the first thing Tang En did was to make a simple black and white flyer template. Although he did n’t know advertising and did not learn art design, he had never seen pork run before eating pork. After being bombarded by advertisements in previous lives, he can use his mind to think of wonderful ideas.
"After a meal, the breath is fresher and longer-lasting-please look for Datang Chamber of Commerce Mint Candy!"
"On a hot summer day, try mints! Let the feeling of coolness reach the bottom of my heart!-Peppermint is still good for the Datang Chamber of Commerce!"
"Are you still worried about your child playing with dirty clothes? Are you still worried that the oil stains on your clothes are difficult to clean up? Try the new product soap, special effects to decontaminate, and the oil stains will be swept away!-Produced by Datang, must be a boutique!
"A good helper for housewives, a new" clean "world for a better life! Let Soap be your intimate partner-Datang Chamber of Commerce."
When designing these slogans, Tang En's face was full of happy smiles. When he thought of this pure world that has not been polluted by advertisements, he must feel the brainwashing power of advertisements in his own actions.
That's right, he's such a bad heart.
After designing the slogan and trying a few typographic methods, when Tang En was finalized, the product flyers and the trademark of the Datang Chamber of Commerce were added to the flyer.
In order to make the trademark as exquisite as possible, he specially took out a small piece of dragon steel and carefully processed it into a prototype of the trademark.
So when Fiona was called in again by Tang En, she saw the room full of paper and the weird device.
"My God! Lord Lord! You are too wasteful!"
Fiona was dying with a heartbeat. Even aristocracy, such a waste of paper is a condemnable act. This piece of paper is worth ten silver coins!
"Condemn me later, come and see this."
Tang En smiled and passed the leaflet to Fiona. Fiona took a look. Although the content above was very interesting, but ...
Fiona's face was inexplicable: "What is this for?"
"Flyer for the new store."
Tang En explained: "The new store opened. If there is no publicity, it is just waiting for customers to come in. It will take too long, so we must take the initiative."
"Proactively?"
"That's these leaflets."
Tang En said with a smile: "I printed more than 3,000 leaflets. In fact, if it was n’t for the Lord ’s House, there were n’t many papers. I plan to print tens of thousands of them, and let them be distributed to pedestrians on every street in Beicheng Flyers until the day the store opens— "
"Etc., etc!"
Fiona suddenly stopped Tang En, eyes widened: "You said you ran out of paper in the Lord's House !?"
"Yes, but--"
Fiona's eyes widened, pressing down on Tang, aggressively: "You also said, you have to send these papers, that is, the flyers you said, for free !?"
"Yes, this is--"
"Master Lord!"
Fiona's face collapsed, and the momentum instantly leaked out: "What the do you want to do ... Please don't lose yourself again? A piece of paper is worth ten silver coins! Three thousand pieces are Three hundred gold coins! You want to send it out directly !? "
Tang En scratched his head, it was difficult to understand Fiona's idea ...
You should know that he only took out a crescent moon wine worth more than 100,000 gold coins a few hours ago, and now she was so annoyed by every 300 gold coins ...
Could it be that this is a common problem with housewives?
"Of course I sent it directly!"
Tang Enli said bluntly, "How can they know how good our store is without sending it out?"
"But for these three hundred gold coins, we must sell at least four hundred mint soaps or four thousand ordinary soaps to earn it!"
"I know, but this is a long-term business."
Tang En pressed Fiona's shoulders and stared at her beautiful big eyes, calmly said, "Fiona, you should already understand the value of the brand. Now what we have to do is to build a big Tang Chamber of Commerce's brand value, we have no competitors yet, but do you believe it? Once our product popularity is opened, some people will soon find out the trick and imitate similar products to compete with us. "
"It's impossible!"
Fiona was a little shy to see by Tang En, and his emotions were not as excited just now: "These are all things that the Lord Lord invented only after hard thinking and meditation. How could it be so easily cracked ..."
Tang En sighed: "What is difficult is to be completely innovative, not a cottage ..." = PS: I received a text message from Sanjiang. I went to Sanjiang on Sunday afternoon and booked a Sanjiang ticket in advance ~ Moda ~