Chapter 1164: Commercials


When the above happened, Liu Yan and Yu Zhan were in the dressing room of the advertising company, watching the makeup artist and pet groomer carefully decorating the appearance of the four small animals. The protagonist of the advertisement is not Liu and Yu, but cats and dogs. This advertising company attaches great importance to their advertising projects. For this reason, they specially invited a pet groomer from the pet store.
Probably because Liu Yan made a miracle in the ratings of "The Poetry", National Channel tasted the sweetness, hoping to maintain a friendly and long-term contact with her. They offered to extend the advertising time from 15 to 30 seconds.
The advertising script was written by the advertising company overtime in the past two days. The content of the national station's advertising should not be too out of order, otherwise it is easy to be caught by the river crab. The safest way is to tell the story fairly. In the script, several pets were anthropomorphized. From their mouths, they talked about how good the pet health insurance card is.
After reading the script, Liu Yan and Yu Zhan thought the content was okay. After communicating with the director, they decided to have two big male cats and two dogs. Sunshine has to take care of the baby. Susan's hair is trimmed and bumpy, and he is only born. The cat body should not work for a long time-don't look at the advertisement for only 30 seconds. To produce the effect in the script, at least one day.
The advertising crew is not as big as a film and television crew, but there are more than a dozen staff members. They are very professional. They often shoot advertisements for big stars. When they saw Liu Yan and Yu Zhan, there was no special reaction. Greet each other and get to know each other.
Instead, Olive in the cat box aroused their interest,
"Is it a puppet cat in a foreign video? Is it called Olive, or is Susan coming?"
Yu Zhan answered with a smile, "Olive."
"Hahaha, it stared at us fiercely."
"Although fierce, but cute, I want to touch."
Several people squatted there and looked at the cats. The two puppet cats have become more famous than Nikko and Paul, who were famous earlier. Everyone knows that Yu Zhan returned to the country and brought both cats back-Yu Zhan did not exist on any social platforms. Mention this.
The advertising director only knew at this moment, he thought that Olive could become the surprise point of this advertisement. Therefore, the members of the film crew must keep this secret, "If anyone tells Olive about the matter, cancel the bonus." The staff nodded again and again, ensuring that they kept their mouths shut.
The director called the advertising plan again and communicated the details of the script with Liu and Yu. He wanted to modify it slightly, with Olive as the protagonist (formerly the protagonist of the group), and Liu Yan and Yu Zhan were not against it. The layman is basically what the director asks them to do.
The shooting location is mainly divided into two places, the first stage is in the studio, the back end is in the pet hospital, Yu Zhan has contacted Bai Ying, this afternoon does not receive customers, vacated the venue to shoot advertising, if you encounter serious animals, drain To other branches.
The 30-second advertisement is divided into 7 to 8 seconds for each small animal. It is impossible for the film crew to only shoot such a short shot. At least one clip must be a minute, and then the post-editing is spliced, so it is fleeting. Content, one morning passed, they didn't even shoot a 10-second clip.
Olive is the protagonist, they want to shoot this international red cat first, but it is too uncooperative, when the beautician helped him make the styling, it caught people's hands full of blood, if Yu Zhan was beside to appease it Estimated to catch people's faces.
After finishing modeling, let's go into the studio and shoot, let alone listen to the director's instructions, it doesn't stay in a fixed place at all. Looking at the staff present with contempt, everyone was tired.
The director wiped his sweat. "I don't have pets. This is the first time I've filmed real animal-themed advertisements. If every animal responds in this way, it takes so much effort and delays, it might as well be produced with special effects."
Liu Ma didn't want him to have any bad impressions on small animals. He quickly said, "Olive is a sting, you can take a picture of moonlight and two dogs first, they are very obedient."
"Okay, I listen to your suggestion."
Hey, it's so smooth to change the animals. The three-minute shot can be done in an hour. Especially the two dogs, let them do what they look like and what their expressions are, just give them a ham sausage after finishing the work. It ’s smart and incredible. The staff loved them and kissed and hugged them.
When they were filming, Yu Zhan had been holding Olive watching, letting him get used to this environment and realizing that this group of people was not malicious. In fact, Olive's IQ is not lower than that of the two dogs. It is the smartest cat Yu Zhan has ever seen. Professor Stephen wrote a thesis for the next student who studied retrospectively what happened to the two cats who were kept in the house by Richard for 40 days. He believes that Olive has been helping Susan to continue his life, such as forcibly opening the locker to find the toilet paper inside. If there is no Olive, Susan will have died.
Olive saw Liu Yan still alert on the first day, and jumped into her arms the next day. Not only did Liu Yan also have the ability to attract small animals, but after a day of observation, it became clear that Liu Yan and Yu Zhan relationship.
Sure enough, putting Olive in front of the camera again, it stood in place, did not run around, a pair of blue eyes stared at the camera, there was a kind of domineering like a king. A protagonist. It is in such a good state that the director hastened to take the time to shoot.
When it was impatient and uncooperative, Yu Zhan also tempted him with a cat snack reward.
Everyone was busy until three o'clock in the afternoon ~ EbookFREE.me ~ finally set off to the pet hospital. Although it was cleared, there are still a lot of people coming to consult the pet medical insurance card-Yu Zhan's Weibo card application, the number of likes has exceeded one million, these two days are the most traffic, the hottest public opinion, When netizens are most concerned about. Therefore, they must seize the time to shoot the advertisement, and the advertising company promises to produce the finished product within three days.
It takes time to build a shooting environment in the hospital. When all the shooting work was completed, it was eight o'clock in the evening, and Yu Zhan asked the crew to have dinner. "You are too hard."
The director refused and smiled, "You work harder. We only deal with these small animals today, and you are in contact with them every day. I admire you and admire other veterinarians. I will definitely call my friends who have pets to get cards."
"Haha, thank you, thank you!" Whether he was kidding or not, Yu Zhan was very happy to hear that.
There is no shortage of celebrities among his clients. Lan Xi and Xu Wen have already put money on his account and are waiting to get a card. Over 800 employees of Xinghe Film and Television, almost half of them have pets. Do they dare to take care of the boss's business?
Not only that, the new season group is also discussing whether to take the initiative to apply for a card to attract the new major shareholder's attention.
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