Chapter 1022: Puzzled
-
Twenty Years in Business
- Jingshen
- 1262 characters
- 2021-03-03 10:49:13
It is not terrible for Yuanlai Mall to use this method to drain traffic, because there is only one truth. Counterfeit goods are counterfeit goods after all. One day consumers will come to light.
However, it is quite scary to be afraid that the counterfeit goods will become the real goods, even more real than the real goods.
What Zhang Xiaobai worries the most has happened. Since Yuanshi Electric opened its doors, the situation has been imitated but the content has been surpassed.
In the sales industry, when prices and commodities are the same, the competition is a service concept, which is the sensory experience of consumers.
Yuanshi Electrical Appliances relies on Yuanlai Mall, pays close attention to service, strengthens management, and creates a super first-class electrical service industry.
Obviously, Yuan Ennai has great ambitions, not just imitating, but surpassing, with the goal of building his own business empire.
And this trick is aimed at the disadvantages of the established company Su Shi.
For so many years, Su's Electric has defeated many competitors to stand on the top of the mountain, and even no one can climb halfway up the mountain. From top to bottom, a kind of arrogance naturally arises.
Because of this, Su's former core competitiveness has gradually weakened, and it has become its own weakness and deficiency.
Zhang Xiaobai was afraid that Yuan Ennai would discover this and start from this aspect.
Zhang Xiaobai explained it, and finally said: "It should be Yuan Ennai who specially set up a team for training to have such an effect."
Zhang Xiaobai has been to Yuan's Electrical Appliances, not only one family, but every one is the same. The sense of service is very different from that of Su's Electrical Appliances.
If consumers are allowed to make a choice without any suspense, they will choose Yuanshi Electric.
At this point, everyone looked solemn, and finally felt that something was not good.
Su Jiaxing said: "I am also to blame for this. In the past few years, I have really ignored this aspect, so that Su's electrical appliances can take advantage of it!"
Little Sister Bao said: "Brother, now is not the time to pursue responsibility. Under the current circumstances, how should we respond?"
Su Jiaxing nodded and said: "We can only strengthen training, and try to save a game!"
Zhang Xiaobai said: "Big brother is right. We still have a chance to make corrections while Yuanshi Electric's foothold is not stable!"
"Little sister, elder brother and second elder brother, you are determined to formulate a specific plan, and finally I will check the gaps and implement them as soon as possible!"
After the explanation, Zhang Xiaobai directly announced the adjournment of the meeting.
Everyone went away to work on their own affairs.
Zhang Xiaobai returned home, and the three brothers and Su Jiaqiang returned.
Zhang Xiaobai asked: "How is the situation?"
Su Mingli said: "It's fairly smooth, more or less sincere, after all, after selling them for so many years, the face is finally given to us. But..."
Su Mingli sighed long, expressing dissatisfaction and weakness at the same time.
Then Su Jiaqiang reported on the specific preferential situation. Few manufacturers agreed to lower prices, and most agreed to rebate more at the end of the year.
From these we can see that those manufacturers are really cunning. Although they agree to rebate more, they can only guarantee a certain amount of sales.
In other words, if the sales volume cannot be reached, there will be no preferential policies.
In the past, those sales did not have any problems at all, but now there is such a competitor, who knows how it will end?
However, in the current unfavorable circumstances, it is quite good to talk about this.
After listening to Zhang Xiaobai, he said: "Uncle and second uncle father-in-law, you have worked hard!"
Su Mingda slapped the table and said angrily: "His grandma! Those manufacturers are really things, so how dare you talk to us like this before?"
Zhang Xiaobai smiled and said, "Second Uncle, you did not trim them before, did you?"
Su Mingda was stunned and asked: "How did you know?"
Zhang Xiaobai smiled and didn't say anything. It was obvious. Before, they had to point to Su's electrical appliances to sell them. Of course, they had to find ways to please them. Now, unlike the past, when a fate comes to the mall, they have some support.
Su Jiaqiang said: "I secretly linked several of them back then! It was all my fault!"
Su Jiaqiang was in charge of purchasing, and he was familiar with the manufacturer. Yuan Yang used this aspect of him.
Zhang Xiaobai patted Su Jiaqiang on the shoulder, "Third Brother, in fact, this matter has nothing to do with you, do you believe it? Even without you, the Yuan family can get the agency right smoothly!"
Su Mingli said: "Jiaqiang, you don't have to blame yourself. Xiaobai is right. Those manufacturers are eager to appear as a competitor of ours. Then they won't be so passive! In other words, Yuan's family is being used by several major manufacturers. Helped up!"
Su Jiaqiang sighed, not knowing what to say, feeling ashamed and warm.
Zhang Xiaobai said: "In this case, we have to buy enough by the end of the year, otherwise we won't get the discount. Father-in-law, do you think it is difficult?"
Su Mingli thought for a while, and said, "It's not easy. It depends on how the Yuan family sells?"
The cake is so big, someone will divide it, and see how much he can divide it!
Zhang Xiaobai broke his fingers and said: "There are still three peak sales periods before the New Year. The first is summer, when air conditioners are selling hot; the second is October 1st, the peak period for various electrical appliances; there is also a New Year's Day, called Little peak!"
"Who is going to die depends on these three stages!"
Su Mingxuan frowned and said, "Can Su's electrical appliances just open their doors to fight with us?"
Zhang Xiaobai nodded and said earnestly: "Yuan Ennai is so capable, he fired the first shot with only two moves, and the next competition will only be more difficult!"
Zhang Xiaobai then briefly talked about the current situation.
Everyone was silent, their faces solemn.
Unexpectedly, at the beginning of the battle, the Su Clan had already fallen behind before the confrontation.
The fact is in front of us, Su's first battle was lost.
Fortunately, this battle is far from over.
Su Mingli said: "Your response is very timely, and I hope to get back a round!"
In fact, Zhang Xiaobai had already thought of these things. If he came three months earlier, it would be fine. If Su's shortcomings were filled, they would not be afraid of them playing this trick.
Just no if.
Zhang Xiaobai said: "I'm still very surprised now, why didn't Yuan Ennai have a big sale?"
For any new store opening ~EbookFREE.me~ I am afraid that the first promotion plan is to reduce prices, and this is a better way for Yuanshi Electric.
Su Mingli said: "Fighting a price war is a double loss. If you don't have a last resort, no one will come this way!"
Zhang Xiaobai shook his head slowly, and said, "I think if Yuan's Electric Appliance cuts the price and cooperates with the current two methods, the effect will be very good!"
If that is the case, Yuan's electrical appliances can be directly famous as the first shot, even as famous as Su's electrical appliances.
Zhang Xiaobai couldn't figure out why Yuan Ennai didn't do it.
The more you don’t understand, the more dangerous you feel.
That's why Zhang Xiaobai was worried.
After waiting for a while, Yuan's Electric still remained silent in early July.
Zhang Xiaobai couldn't help it anymore and wanted to go home to have a look.
(End of this chapter)