In his words, this group of people is too unskilled to make money!
In his opinion, these developers are all empty-glove white wolves!
Put all the old guys in the house on, then go to the bank to change a loan, dredge the interpersonal relationship, and then you can get the land!
Take the land, mortgage!
Use the loan to cover the first term and mortgage the first term to cover the second term!
Then do a pre-sale, sell the house built in the first phase to repay the debt, release the pledge, and pledge the house in the second phase to build the third phase!
Or build a new real estate!
This is the mode!
Demolition of the east wall to fill the west wall, so repeated cycles, without any technical content!
Real estate has been really profitable in the past few years, and this model is very simple, as long as you have the starting capital and a little network!
Because of the existence of building associations, for these people, networking is nothing at all!
So these developers, without exception, all made money!
But how is the money made?
With such a good profit, you can make money while lying down?
This continuous pledge model can indeed make money!
And it doesn't need too much cost, but there is a very fatal problem in it!
That is, the capital chain is too tight!
Once the pre-sale of the built house is lower than the expected effect, it will cause a huge funding gap!
And this is a vicious circle!
After all, the house is not selling well, on the one hand it is the issue of quality and reputation!
On the other hand, it may be a problem of land plots. No matter how cheap suburban houses are sold, you can't compare to other school district houses, right?
To develop, we must continue to expand the site!
Once a certain real estate is lower than expected, the developer must find a way to get other plots, and then inject new blood, and redevelop new real estate!
But where does the money come from?
Of course, a loan from a bank is the easiest way!
But in this industry, mutual pledge is more!
After all, banks cannot lend you unlimited loans, so they can only find other companies to borrow. These real estate developers seem to have a lot of glory, but they only know the debt they are carrying!
Song Changge knows too!
And he predicted long ago that the myth of this real estate will definitely be shattered!
But who believes it?
Do you tell someone who is in full swing that he will go bankrupt?
People don't treat you as a hater!
Song Changge's relationship with people in the real estate industry has never been good!
Let's put it this way, in the entire real estate circle, apart from Wang Mingyang, Song Changge looked down upon him!
This is a character!
Like him, he is proud!
And they are really rich!
People like Huang Guangya are also big names!
But look at his son, is this worthy of your own eyes?
Although Song Changge doesn't look down on these developers, Song Changge cares about the resources they have!
After all, these people are not only engaged in commercial housing, many office buildings, large shopping malls, and shops are also developed by these people!
People are also aware of the crisis of single development!
"This is not a sustainable development model!"
"It's not about transforming, but smart, investing in film and television. Why did you go there early? Can you have today if you listen to me?"
After reading the news of Leyuan Film and Television again, Song Changge couldn't help but curl his lips!
In the past two years, the film and television industry has developed really fast!
Many hit movies have repeatedly broken the domestic box office record, the highest even exceeded 20 billion!
Looks a lot!
But in fact, except for the movie theater's share, the actors' pay, the production cost, and the promotion funds, the film company can actually make 2 billion!
But nothing can stand it!
If a film and television company can produce three to five such hit movies, plus the scattered ones, it should not be underestimated!
And most of the film and television companies are not single development!
Just like Leyuan Film and Television, they not only make movies, they also have their own artists, have their own agency, and even play music!
Once there is a hot sale, it is a chain reaction!
Moreover, there is another profit point in the film and television industry, and that is advertising!
Sit in the movie theater, 90-minute movies, and not let you watch 5-minute commercials, that's all conscience!
There is also the issue of naming rights!
Many movies have exclusive sponsorship, naming rights and so on!
After a movie becomes a hit, the exclusive sponsor will often become a hit too!
"This is for fame and fortune!"
"Suddenly made a big move, it turned out to be what it meant!"
"I want to use this wave of explosive funds to attract a lot of money to invest, and then take this opportunity to revitalize these bankrupt construction companies!"
At this moment, Song Changge's brain is running fast!
Starting from the information he has, continue to speculate and conduct comprehensive analysis!
The above analysis seems to be a lot, but for Song Changge, it was just a moment of thought!
"You Lin Jun is really good?"
"But no matter how good you are, haven't I got the trade secrets?"
"At this time, make a hype, and then take the opportunity to announce a new project to make a good profit. This is a good idea, but I will make you wish?"
Song Changge sneered!
He leaned back and lay down on the executive chair!
"Ring Ling Ling..."
Just then, a phone call came in!
It was Song Changge's secretary, and then Song Changge called him in!
"Mr Song!"
"The information you want has been checked out!"
"It's sorted out, it's all here!"
"But there is a very interesting news. Would you like to listen to it first?"
The secretary handed Song Changge a thick stack of documents!
Then the corners of the mouth raised, and the gold glasses at the corner of the eyes were pushed!
"Oh?"
"tell me the story?"
Song Changge is quite satisfied with the secretary's ability!
The task of investigating Lin Jun that was arranged for him yesterday was completed so soon!
Looks like this, it seems quite detailed?
"Leyuan Film and Television has changed its legal person!"
"It was yesterday. The legal person of this company was Lin Jun, but now it is Zhao Pingang!"
"And the operation is very mysterious, this is what I inquired through insiders!"
The secretary said with a sneer!
Changed the legal person?
Is it so sudden?
Is it still at this time?
Yesterday, I was still talking about cooperation with those mud legs, and I took the opportunity to quit the popular music and made a lot of hype!
But the legal person was changed?
It's a bit interesting to talk about it!
"interesting!"
"I'm afraid I will them!"
"Lin Jun, Lin Jun, that's all for you!"
"Aren't you awesome, aren't you awesome, what are you doing secretly changing the legal person?"
"Isn't it because I'm afraid that I will investigate your background, and then take this opportunity to provoke you? You are a demon!"
"The two armies meet and the brave wins, you have already lost a move!"
"But you think that this can hide from me and keep me from you?"
Looking at the information in his hand, Song Changge couldn't help but speak coldly!
At the same time, a sense of superiority overwhelming everything with IQ came into being!
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