Chapter 1069: Get the job done

"The most important thing in advertising is to impress people, and I think among the interviewers you met this morning, I must be one of your most impressive people!" Shen Long replied confidently.
Leo smiled, can you be impressed, not to mention that this morning, since I started hiring, I was the only one who dared to write on my resume without a graduation certificate to interview!
Moreover, Shen Long ’s answer did indeed conform to the laws of the advertising industry. It can be seen that he really has a certain understanding of the advertising industry. In addition to the previous impression, Leo took out a business card from the business card holder and handed it to Shen Long. At 2:30, come to the address on the business card to re-examine. The re-examination will be divided into two parts: oral and written. Please be prepared. "
Shen Long took the business card with both hands and glanced at it carefully before putting it in his wallet. This won the favor of Leo. Although this is just a simple business etiquette, there are few students who know and can do such a natural thing.
With this opportunity, Shen Long did not continue to submit resumes. He has read the companies that he is recruiting today. Except this announcement company, others are not suitable for him, and he is very confident in taking this job. It is necessary to do these useless works.
After coming out of the job fair, Shen Long took the bus to Leo ’s company, went downstairs to find a cafe and simply ate something, and then waited slowly. At 2:20, Shen Long entered the office building and followed the business card On the 12th floor, I found the advertising company called Range Rover.
Report your name, and then wait in the meeting room with other retesters. The retesters keep going in and out, some leave after the interview, and some continue to wait in the office, waiting for about thirty minutes, Shen Long was called into the office and saw Leo again.
"Come here, since I have already said what I said, I don't need to repeat it. Now let's talk about the actual ones first!" Leo asked a few professional questions. These are very basic questions. Shen Long answered very fluently. In fact, the planning assistant was originally a basic job, and of course the requirements would not be too high.
"Well, I'm finished, you go out first, wait outside for a while, and then write a test!" As far as this position is concerned, Shen Long's answer is enough, and Leo didn't continue to ask.
After waiting for a while, Leo came out of the office and said to the only three interviewers left, "I have a little understanding of your basic skills, but if you want to do a good job, you just say that it is useless. It depends on how much you can take out. "
"The company is currently participating in a bid for a project to help mobile companies do a small promotion. The advertising area is located in the countryside. You now need to come up with a slogan that meets market needs. Related information is here." Give it to them and look at the watch. "It's 3:50 now. You have half an hour. I'll check it at 4.20. Whoever's slogan best meets the needs, who will stay."
Leo left after talking, and the other two quickly and nervously scanned the information, picked up a paper pen and frowned, and kept writing and drawing on the paper.
Shen Long was not in a hurry. The slogan was just a few words. Even if it was written before 4:19, the most important thing was to thoroughly understand the information to write something that meets the requirements. Otherwise, your words No matter how gorgeous the words are, they are just air-to-air. Such advertising slogans are not favored by customers.
According to the data, this delivery area is located in the outer suburbs of Beijing, with a large area of ​​arable land. Due to its proximity to Beijing, the vegetables and fruits grown by local residents sell very well. They have a certain economic strength and can afford mobile phones, so mobile companies Put the promotion goal on them, intending to open up this market gap.
So, what are these customers most concerned about? What kind of slogan can impress them? Shen Long slowly recalled the mobile advertisements he had seen, and tried to choose one to use here.
Half an hour passed quickly, and Leo came in again to take away their answers. The other two wrote a lot of articles, but Shen Long's paper had only fourteen words.
But it was these fourteen words that made Leo shine. "Okay, the results of the written test came out. Gao Qiang's answer best meets my needs. If you are busy, you can go back now. If you want to listen to my explanation, you can go a little bit. and many more."
The faces on those two faces showed unwillingness. Why, the two of us tried so hard to write so much, this guy leaned on his chair and closed his eyes after reading the materials, and he hurriedly wrote a few words until 4.19. Words, and then we lost?
"Okay, let's take a look at your slogan. You write a lot, Li Xue, but the one who can relate to mobile is this" Tianya Ruo neighbor ", you want to use this Tang poem to emphasize the communication of mobile Help, the intention is very good, but unfortunately the wrong place is used, our advertising area is rural, consumers are not adapted to these euphemistic promotion, they need more direct advertising slogans! "
Criticized another answer ~ EbookFREE.me ~ Li Aocai took out Shen Long's slogan and said aloud, "Chinese mobile phone card, fight while plowing the field!"
"Pooh!" The two of them couldn't help laughing, and you worked together for a long time to make such a rustic slogan?
"Sounds ridiculous, right? But as long as you think about it, you will understand that this slogan is not only ridiculous at all, but also perfectly meets the needs! The client facing this advertisement is a farmer who is plowing in the field. What are they most concerned about? They are afraid that there will be no signal when plowing the field, thereby delaying business, and this slogan just hits the place they care most about, if they can call on the farmland, do n’t worry about missing it The customer's phone ... "
Hearing Leo ’s explanation, their smiles froze, yeah, this slogan is not for young people like them, nor for elite white-collar workers. This kind of easy-to-understand and just-needed slogan is the best.
When the two were gone, Leo and Shen Long talked about the salary, "The probationary period is three months, the monthly salary is 3,000, and the normalization is 3,500. After the normalization, we will help to buy social security. You can come to work in the company at nine in the morning and help get the mobile project done. "
"OK, no problem!" Hey, Leo is quite conscience. Today, the average salary in Beijing is more than 40,000 a year. Shen Long just got the average salary just after graduation, and he bought insurance, which is quite real.
Go back to the dormitory and ask Nan and others casually, "Hadron? How about the interview?"
"Okay, the job is done!"