Chapter 184: Classic marketing

"I like the name. The word Marlboro can be used as a great promotion, and you will know it by then." Shen Long said with a smile.
In terms of making money, the efficiency of the major consortiums has always been very high. It did n’t take long for George and Philip to do a good job. When they saw the research report, they were all bad. The report was really written. It's a little scary, and both of them are old smokers, smoking almost every day.
"The new cigarettes will be produced quickly. After reading these reports, I will never dare to smoke other brands of cigarettes, which is slightly better for you." As soon as George returned to Las Vegas, he began to Shen Long asked for tobacco. "How much of this tobacco do you have? Can you give me some? Before the new cigarette is produced, I will smoke a pipe!"
"I'm sorry, this is a brand new variety, and I don't have much." Shen Long shrugged. He brought all the plants he planted in the pots. The tobacco in the old village has not yet been harvested.
"This is awful." Philip Giannini was also uncomfortable. "The tobacco fields we have in Kentucky are yours. Let's start growing this new type of tobacco next season!"
"Philip Morris has agreed to sell Marlboro to us, but they opened the price a bit high, I still need some time to bargain, probably next month." George represents the Rockefeller consortium, and his appearance is naturally unfavorable. , "We can prepare for the new company now. By the way, what is your name for the new company?"
"What do you think about Altria?" Shen Long directly borrowed the world's number one tobacco company in the future. "Altria is derived from the Latin altus, which means high, and expresses our belief that we want to occupy the top of the tobacco market pyramid."
"It's true, let's talk about the issue of shares. Our tobacco factory in North Carolina is about the value of ... Phillips' tobacco field in Kentucky ... We value this new tobacco variety as ..." Then the three parties engaged in intense bargaining.
"No, no, your valuation of this kind of tobacco is really too low ... I have also read the information of these factories, the equipment is backward, the quality of the workers is not high, it is not worth so much money, and I want Relocate the factory to Kentucky. If you stay in North Carolina, you have to transport tobacco from Kentucky. This cost is too high. If you insist on this price, I might as well buy several tobacco factories in Kentucky ... "
"As for you, Philip, your tobacco field is too fragmented, which is not conducive to large-scale mechanical farming. After taking it, I still have to make an acquisition to connect the tobacco fields together ..." Shen Long argued, "In addition, I also applied A new type of filter patent has developed a new marketing plan for this tobacco, which should also be included in the cost. "
"We will provide you with policy and financial assistance to allow your tobacco to enter the market in the shortest time. In addition, we also have our own advantages in distribution channels ..." George and Philip are not willing to give up.
"I don't lack funds. The Flamingo Club can now provide me with a continuous flow of cash, and I also have a way to distribute channels. Don't forget, what started the Corleone family!" In the olive oil and private wine business, they sold olive oil and wine throughout the United States.
"Okay, it's better to take a step back each other ..." After a long debate, the three parties finally reached an agreement. Shen Long took a majority share of the upcoming Altria company with new tobacco, filter patents, marketing plans and some funds. The Rockefeller consortium Investing in factories, policy resources, and distribution channels, and relocating the factory from North Carolina to Kentucky will be borne by them; the California Consortium invests in tobacco fields, the West Coast distribution channels, and some of the funds, with the least share.
"Now we can start the tobacco nursery work, this work will be my responsibility." Shen Long brought few seeds, he must use his ability to promote plant growth to meet the needs of tobacco fields in the shortest time.
He took Rocco Rapon and Tom Hagen to Kentucky to let Tom deal with legal matters and the establishment of a new company. He stayed in the nursery and continued to use the ability of the tree wife to promote tobacco growth and breed New seeds, and then plant these seeds ...
After several rounds of reincarnation, it finally saved enough for Altria's existing tobacco field, and during this time, George also took ownership of Marlboro from Philip Morris.
"From now on, Marlboro is owned by Altria, Fredo, tell us quickly, how do you plan to promote this female tobacco brand? Does Altria intend to focus on the female market? Nanxing's tobacco is indeed suitable for women's taste. "George asked.
"No, I intend to use long-leaf tobacco for this brand to target the male market." Shen Long vetoed that Marlboro in the future will be dominated by the male market.
"Consumers' past impressions are not very good to reverse. Not many men are willing to smoke women's cigarettes, which makes people laugh at them as women." Philip is not optimistic about Shen Long's plan.
"But during World War II, this tobacco has ceased production, consumers have long forgotten this point, and I have thought about a suitable marketing promotion plan, I plan to let Johnny to shoot advertising." At this time, tobacco The dangers of ‘s’ are not well understood, and it ’s normal for celebrities to shoot tobacco advertisements.
As for the slogan, I also think about it; do n’t you think the term Marlboro is very interesting?

"What's the point? I remember it was just the street name of the Philip Morris company near the London factory." George asked.
"Marlboro can be seen as an acronym for the following sentence ~ EbookFREE.me ~ Shen Long stood up and unfolded a piece of paper to show them. I saw a string of English words written on it: ManAlaysRememberLoveBecauseOfRomanceOnly," Man Just because of romantic love, this is a natural advertising slogan, and it matches the image of Johnny Fang Tan on the big screen. Once this ad is launched, everyone will be crazy about this ad word! "
"Fredo, what are you really a genius!" George and Philip froze, and it took a while to respond, applauding vigorously, "I finally understand why you want to buy Marlboro, just with this ad word. It's worth the purchase price. "
It is not easy for a brand to be established. Reynolds promotes camel cigarettes through the picture of the desert camel, and Marlboro ’s advertising word can undoubtedly become popular in the shortest time. People will soon forget the woman of Marlboro. Cigarette positioning becomes the best prop for men to show their romantic feelings.
. Sogou