Chapter 442: Internet Age

For Nova, Ranibizumab is related to billions of dollars in annual sales, but how big is the Chinese market now? These two things are obviously more important than the former.
Moreover, they don't believe that China's current pharmaceutical level can develop drugs that can have an impact on their products, just like Roche.
After Roche bought the patent of the "two-stage fermentation method" of vitamin C, it was only used as a defensive strategy instead of using this method of production. On the one hand, they wanted to maintain a very high barrier to entry, on the other hand, they did not Believe that the Chinese method is an advanced method, they do not believe the research and development capabilities and production capabilities of the Chinese.
The consequence of this move is that, with the development of reform and opening up, China ’s vitamin C production continues to expand. In addition to satisfying domestic demand, it has even been sold abroad, which has produced a huge impact on Roche, Takeda Pharmaceuticals, BASF ’s vitamin C price alliance. Shocked, Roche had to start cutting prices.
It took them more than a year to hit the price of 18 dollars per kilogram to 4 dollars per kilogram. Roche ’s use of the "Leigh Chemical Method" is extremely costly. Four dollars has fallen below their cost price. They intend to rely on their own Strong financial strength killed Chinese producers and then raised prices again.
However, even if it is four dollars per kilogram, domestic producers using the "two-stage fermentation method" still have enough profit margins. The domestic manufacturers did not fall down, and companies such as Roche could not withstand it first.
Roche Pharmaceuticals sold the Vitamin C production plant, and Takeda, Japan, sold the Vitamin C plant to BASF in Germany. Later, BASF could not afford the strong production capacity of the Chinese pharmaceutical factory, and it soon ceased production. Since then, it has only been responsible for providing lemons. Raw materials such as aldehyde; in addition, they also received high fines from many countries for manipulating prices, which can be described as stealing chickens without losing rice.
Later, more than 90% of vitamin C in the world was produced by four Chinese pharmaceutical companies-Northeast Pharmaceutical, North China Pharmaceutical, CSPC and Jiangshan Pharmaceutical. China has absolute production rights and pricing rights for these vitamin C. A little bit of turmoil has affected the price of global vitamin C, and China has won the victory of this dimension C war.
Roche, Takeda Pharmaceutical and other companies withdrew from the vitamin C market at the beginning of this year. Now it has not attracted the attention of Nova. Moreover, the technical requirements for R & D and production of vitamin C and the requirements for the development and production of anti-leukemia drugs are completely different. The tile company did not believe that China could make this medicine.
The person who reported earlier just mentioned one sentence. Seeing that the senior executives didn't care, they didn't continue to insist. They quickly replied to Zhao Lizhong and let them handle the matter themselves. Zhao Lizhong was in trouble.
At the same time, some major media in Europe and the United States also received anonymous emails. In the emails, the sender revealed the truth that the large pharmaceutical companies such as Nova Corporation used many bribery methods to pass the FDA approval. There is no way to not believe all this.
"What should I do now? Do you want to publish the content in this email?" Many media also began to call for an urgent discussion on this matter. They did not send any big news. The pharmaceutical giants have always been their major advertisers. If they offend each other and people withdraw their advertisements, they will suffer huge economic losses.
However, there are both cooperation and disagreements between the media and pharmaceutical giants. This is like the relationship between real estate agents and media in later generations. If you encounter some minor problems, the media may help them cover up the past on the part of advertising costs. Older ones may be sent to developers, suggesting that developers, look, you have something wrong, do you add some advertising fees and put a little more advertising? Otherwise, I will expose you.
If there is a real big event, then it must be exposed, otherwise the impartiality of the media and the ability to get information will be subject to suspicion from readers and viewers.
"The sender of this email knows the media industry very well. See if he doesn't hide the trace of copying other media in the email. Even if we don't send it, other media will send it! This is really big news. If other The media sent it, but we didn't. It's a huge blow to our newspaper's reputation. "Someone reminded.
"Perhaps we can first contact those pharmaceutical companies to inform them about this and see their response. If they can persuade all the media, we will not move for the time being." This is also a good opportunity for extortion pharmaceutical companies, just look at them How much is willing to pay, can you get all the media?
"The sender also thought of this. At the end of the email, he gave us a deadline. If we do not publish these contents after the deadline, he will post the message on the Internet." Someone reminded again, " It ’s the Internet age now, and traditional media like us ca n’t fully control the right to speak.

"This is a cunning guy, no matter what we do, the news will be sent sooner or later!" After the news spread on the network, they still need to report these messages.
"Then let Nova Company know them first, and tell them that we will do it the day after tomorrow ... No, I will post this email tomorrow and give them a buffer time of one day ~ EbookFREE.me ~ is just to thank them for their previous advertising fees! "The editor-in-chief is finalized," I hope their crisis public relations department can handle this matter. "
"I think that their public relations department will not have to sleep these days!" Some people joked that every time such a situation occurs, the crisis public relations department will work overtime overnight.
"Let our reporters also take action, and all those who can free up their hands to investigate and verify this matter, and strive to dig out more insider!" The editor-in-chief ordered decisively, according to this email, there are many more Things can be tapped.
This is really awful. It seems that in addition to those public relations personnel and those of us who ca n’t sleep these days! The smile on the face of the man who just joked solidified, but soon he was cheered up. This is also a great opportunity for them. If anyone can dig up something that is really valuable, they will become famous and jump up. The road of salary increase and reputation is not impossible.
Nova executives were busy lifting Roche, scholars, and public relations companies. Suddenly they heard such explosive news from the cooperative media and suddenly fell into a panic.
This time, they have less energy to worry about this little thing in China. Zhao Lizhong's original news became empty talk, and Shen Long won again in the second round of the contest.