Vol 2 Chapter 96: : Fame and fortune, fame comes first, benefit will follow

When reporting, many media like to define the coastline company as an emerging hardware giant in the IT industry. Although the volume and size of the coastline is not yet known as a "giant", it is not worth mentioning to the world-renowned technology giants. , But the word "giant" used by the coastline company has not been denied.
Without him, because the potential of the giants of the coastline company is too amazing, and even possesses the characteristics of an oligarch. If it is regarded as an Internet technology company in a broad sense, and its profit is the reference, it is a veritable giant, second only to BAT.
It's not just the outside world that generally sees shoreline companies as hardware giants in the IT industry. In fact, Ye Hua also claims that the shoreline companies are hardware companies. However, so far, he has done a lot of "doing nothing".
For the time being, Coastline is definitely not a hardware company, but a veritable electronic design software giant that is playing in the software industry. Although Coastline is currently providing holographic projectors for the global film industry, it has virtually no production And develop any set of hardware equipment.
The popular point is to assemble goods. The start-up operating model like Coastline Company is very similar to a domestic company, that is, "Rebus" Xiaomi Technology.
But the biggest difference between the coastline and it is that the coastline company has mastered the unique secret, that is, the truly unique core technology-the software industry.
So if it is defined by the current Coastline company, it should be an electronic design software giant.
In fact, few people know that although the chip-headed hardware is extremely important, the more important is the electronic design software. If the electronic design software is disabled, then even the most chips and even the most advanced chips are just Silica, that's the power of electronic software.
On the same day, electronic technology products, software and hardware are naturally indispensable, but there is no doubt that software is more popular. With reference to the market value of Microsoft Technology and IBM and Intel, the former has reached a market value of US $ 870 billion, while the latter two are only US $ 150 billion.
Coastline Company relied on a pile of assembled goods and the corresponding auxiliary software to sell sky-high holographic movie projection equipment, but the cost was only tens of thousands of yuan, so it was left to the foundry to complete the production.
Therefore, the shoreline company is strictly a software company. Others took a set of holographic hardware and tried to crack it, but even if they knew the principle, it was not useful. There is no core software to drive it but it is a pile of scrap iron. Just like silica, an inappropriate analogy is like almost everyone knows the explosion principle of atomic bombs and hydrogen bombs, but it can't be made.
It is worth mentioning that since the shoreline company's fire, the company's data center and network are under attack all the time, although it is not useful.
In fact, even if it is breached, the core data cannot be stolen, and the real core things are firmly grasped by Ye Hua.
There is no doubt that this time, the holographic operating system and AI project that Yehua organized the coastline company's team are secretly developing are still software modules.
Uh ...
He said that the acquisition of Clipton's future media, Ye Hua flew back to China shortly after completing the merger and acquisition, the actual situation of the merger and acquisition was also officially announced.
As soon as the news came out, the industry was a bit confused about the M & A case of the coastline. I felt very puzzled. Why did I spend more than 500 million dollars to acquire a company like Clipton Future Media?
Alas, some analysts in the industry thought of the holographic technology of the coastline's signature product, and they quickly thought of it.
It ’s just that the problem is here again. The profitability of Kripton ’s future media is like that. The fist product is undoubtedly the popular virtual idol of Hatsune Miku. Even if it is widely popular around the world, it must be acknowledged. That is, the benefits it can bring and this merger are not at the same level.
Clipton has been in the media for more than 20 years. It is not unreasonable that the market value has not exceeded 1 billion U.S. dollars, and their profit models are not many. They are mainly virtual concerts, virtual tickets, and related peripheral products for profit.
It is worth mentioning that success is also true, and failure is also true. The open community has made Clipton give up this profit, including sound production, and open the image of Hatsune Miku to users for free. In fact, most of the content It all comes from the users themselves, which is the price of gaining the community.
But what made Kripton a bit embarrassing was that the traffic from the community did not bring him any cash, because the traffic was transferred to domestic "bilibili sites", Japanese "animation sites", and the world ’s largest Video sites YouTube and other video sites went.
The popularity is out, but users have shared their works to major video sites, and the community has properly sent "warmth" everywhere.
At this point, Hiroyuki Ito also knows that if you build a closed-loop community and build your own site so that users cannot share those big websites, it will not be possible to form today's popularity, and today's popularity will be formed, but Clipton itself is not the largest. The winner.
In addition to selling the "Hatsune Miku" series of software "VOCALOID", other profitable items include peripherals, games, singles / albums, and virtual concerts. They seem to have barely lived a small life. It seems that there is a lot of business, but profitability is worrying.
However, the "business development" of this twin ponytail little Mengmei is quite rich. Various endorsements for advertising, such as Google Chrome, luxury endorsements and the like.
But Hatsune Miku ’s profitability is simply not comparable to those of the world-renowned big entertainment IP.
Like the top ten entertainment IPs in the world, even the well-known phenomenon-level IPs such as "Marvel" and "Dragon Ball", are being held down by other monster-level IPs in their ability to attract gold, which can only be counted down.
Among TOP5
The first is Mario the plumber with a mushroom above his head. The total sales of various series of games exceeds 300 million, bringing in 27.1 billion US dollars of revenue, squeezed into the top five;
As a popular IP Mickey Mouse under the name of "Di Bao", it has appeared as early as 1928. It should be known to 50-year-old uncles and 5-year-old Xiaopen friends. From animation to the surroundings, Mickey Mouse has become a Disney Ranked fourth with $ 35.7 billion in revenue;
多 "Star Wars" is a well-known IP. His eyes and status in the American emperor are just like the Chinese based on "Journey to the West", which has so far generated a top 437 US dollars in revenue;
"Hello-kitty" as a classic little book cartoon image ~ EbookFREE.me ~ has experienced two generations of designers so far, after all, pink is the "nature of life", this classic IP has generated $ 50.3 billion, ranking second ;
The world ’s most popular entertainment IP so far is the 100,000-volt Pikachu, Pokemon (Pokemon) series of games developed by Nintendo, as well as related animations and comics. Pikachu is one of the characters. It achieved a steady economic title of US $ 60.7 billion.
In the face of these real super-absorptive entertainment big IPs, even though the brand Hatsune Miku has gone through more than 20 years, the qualifications are not old, but the total revenue generated is only 300 million US dollars, even those super entertainment big IPs Even fractions of income are not counted, even if inflation is counted for so many years.
There is no harm without comparison. Based on the popularity, popularity and influence of Hatsune Miku today, it is reasonable to say that Xiao Mengmei has a value of US $ 23 billion.
Hatsune Miku, Cheng is also open to the community, and embarrassed is also open to the community. It can only be said that the dilemma is as the world's most well-known virtual singer idol, and it has also achieved profit.
However, as the saying goes, fame, fortune and fame, fame comes first, and benefits will follow.
Kript's future media and Ito Hiroshi devoted more than two decades to creating the world's first virtual singer, which can have hundreds of millions of second-dimensional fans worldwide, especially domestically and in Japan. This popularity and influence It is the core of Ye Hua's fancy.
缺乏 What the virtual idol lacks is an opportunity to finally explode its potential commercial value, and the coastline company is enough to detonate this point and form a chemical reaction with its own products. The revenue it brings must be 1 + 1 <2.
Uh ...