Vol 2 Chapter 145: : Box Office Out (Sat / Sat)

On the day of the premiere, the online movie community forum was also hot. Today at the box office, the new posts are almost all about "Avatar 2".
One of the posts [the actual box office update during "Avatar 2"] was mad.
"Poster town building, cat eye box office data real-time screenshot" Avatar 2 "on the first day of opening data, breaking 30 million in one hour, breaking 100 million in 83 minutes, breaking 200 million in four hours, breaking 300 million in 10 and a half hours. OK, It ’s off work on Friday. The peak time for viewing in the evening. The opening time has arrived. The first day of painting is at 21:00 and there are still three hours. At present, the total box office of "Avatar" in the Mainland has accumulated 540 million. "
"My mother-in-law, this is more terrifying than robbing a bank!"
: "Wait a minute, exchange the exchange rate in real time, 540 million soft sister coins, about 78 million US dollars, can you break 100 million US dollars in the last three hours?"
:"What the hell!"
"Hollywood wants to beat the blood of the chickens collectively, the army, the whole movie circle is going to boil, and Greater China is the world's largest movie market. Don't doubt it."
: "Card God V578!"
: "Cameron watched as the world ’s first box office record was broken by himself again and lost his thoughts: Why can't anyone set a record for 11 years? No one except me can do it?"
: "Kashen: No one can fight!"
: "(ˉ ▽ ￣ ～) Cut ~~, if there is no blessing from holographic technology," Avatar 2 "may not be against the sky, and the movie plot itself will be like that."
: "Nuo Fan is upstairs. Film films have no future. Let's give up on therapy and embrace holographic digitization. Yeah, yeah, it just depends on holographic technology. Why not?"
: "This is really going against the rhythm of the sky, demon movies, the box office on Friday exploded. Isn't the nuclear explosion on the next two days tomorrow?"
...
The entire movie industry is already boiling. All insiders predict that "Avatar 2" will be a big hit at the end of this year, but there is absolutely no expectation that it will burst to this extent. The first day of the first week has not ended, it has been all the way It breaks the domestic box office records of movies and counts them in hours.
In this extremely encouraging situation, the much-anticipated "Avatar 2" opened the first week of recording records.
The domestic box office market opened the first week results: Friday closed at 665 million yuan, Saturday 961 million yuan, Sunday 789 million yuan. In the first week of the domestic movie market, the box office opened 2.415 billion yuan, which is 350 million yuan when converted into U.S. dollars. This is an unprecedented box office miracle. This is a new record set by the Greater China market as the world's largest box office in 2020. It broke the opening record of the imported blockbuster "Speed ​​and Passion" and even threw eight streets.
It is worth mentioning that 70% of the box office is contributed by the holographic projection hall. The attendance rate of the first week of drawing has maintained an average attendance rate of 85%. It can be said that there are no seats. There are too many people, and the viewing of the holographic projection hall is extremely strange. That is, the audience sits in different positions in the projection hall, and there will be different perspectives. Although the change is small, this also urges more people to go to the second brush, A big motivation for three brushes.
Such an exaggerated box office performance is naturally inseparable from the holographic movie consumption upgrade. After all, the HD version of the movie ticket is almost twice as expensive. The membership price of the 3D movie ticket is more than 30 yuan, but the HD movie ticket member price is more than 70. Block, non-member price is more than 100 yuan.
Besides, the North American market opened the box office in the first week. It closed at $ 76.8 million on Friday, $ 120 million on Saturday, and $ 92.57 million on Sunday. It hit $ 289 million in the first three days of release. "Avengers 3" opened a record of 250 million US dollars in the first three days in North America.
At this time, Greater China has surpassed North America as the world's largest movie market. The global total box office of $ 959 million in the first week directly refreshed the global box office of $ 630 million, which was also maintained by Avengers 3. Become the world's tallest film.
Epic painting record.
The investment scale of "Avatar 2" is nearly 700 million U.S. dollars. According to a rough calculation, Walt Disney wants to use the box office to divide the recovery cost and multiply it by 3. Then, the box office of "Avatar 2" must reach 2.1 billion U.S. dollars to recover the investment cost. After that, the box office income can be formally profitable.
In the first week of three days, the results of the first week of drawing reached an unprecedented 959 million US dollars, and the seventh week of the next week was another wave of money. According to the forecast given by big data, the box office income of the next week is expected to reach 1.18 billion US dollars.
In other words, "Avatar 2" was released 10 days after it was released, and it made a small profit. The higher the box office score, the more money it will earn.
More importantly, this time the large-scale simultaneous global release, the large ticket warehouse of Japan has not yet been released, nor is it in South Korea. This is also a small ticket warehouse.
"Avatar" has been at the box office of the global film history for 11 years, and finally it will be pulled off by its sequel. With the momentum of "Avatar 2", as long as there is no force majeure factor, it is only a matter of time to overturn the "predecessor" .
By then, the top three in the global box office list will be included by James Cameron alone, and it will be Hollywood's hottest super director.
The opening data also stunned filmmakers at home and abroad, and their eyes were taken aback.
The capital circle suddenly became hungry and thirsty, and even hungry for food. The project was immediately established, and while the whirlwind of holographic films swept through, it was time to make money, just like the 3D movie of the year came out. It was usually explosive. Losing movies can make a fortune.
A group of people are very angry, that is, the cinema companies and cinemas who waited and waited to see that their cinemas and theaters have madly regretted all kinds of crazy money, but they have not regretted their intestines. .
I do n’t have any hesitation now. All I have to do now is to quickly place an order with the Coastline Company, upgrade the cinema, expand the holographic projection hall, and make early and make money earlier. I do n’t say that I ’m seeing so much money from my peers, but I ’m still affecting myself. The attendance rate of movie theaters, those movie theater owners feel like losing hundreds of millions.
There is no doubt that the stimulating effect of the phenomenal explosion of "Avatar 2" on the entire market is extremely obvious, which is directly reflected in the subsequent orders immediately received by the coastline company.
Although the market size of holographic projection equipment is not large ~ EbookFREE.me ~, it has to be said that this is a huge profit and the profits are ridiculously high.
Coastline's heavyweight product PHC is definitely not comparable in terms of profit. Holographic projection equipment can sell hundreds of thousands of sets, but PHC computers cannot sell such a high price, even if it has high-end technology.
Because this involves the supply and demand of a market, holographic film projection equipment is sold to cinemas and is a money-making tool, while PHC machines are directly facing end consumers.
However, this does not mean that PHC's ability to make money is worse than that. In fact, the two are no longer an order of magnitude at all. The market size of PHC is completely incomparable with the movie market. The movie market is based on the current scale and global shipments. 150,000 to 170,000 sets are saturated, and 200,000 sets are overwhelming.
But what about the market size of PHC? That may be the scale of tens of millions, tens of millions, or even hundreds of millions. The crushing of the PHC market size will ultimately result in the crushing of total profits.
Why does Coastline follow the news of Avatar 2?
The result is now out.
After the movie's explosion, it stimulated the entire industry to accelerate the upgrade, which brought shoreline companies $ 3.79 billion in revenue and a stronger revenue increase in the future.
It is worth mentioning that the European market accounted for a third of this revenue. European filmmakers were angry because they could have made more money, but a fine from Vestager directly sent the coastline company Forced away, missed this great opportunity to make money.
And pushing people away did not prevent the company's products from entering Europe, because Americans got the European agency business, successfully bypassed the EU barrier, and the agent was an American dad. To any handle, it is also a bitter hate to the curve of the company's approach to the market.
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