Vol 2 Chapter 159: : Where does the courage of PHC dare to sell so expensive?

Seeing Qiao Wei's mysterious smile, Ye Hua's heart was calm, and she breathed a sigh of relief. If the data is not good, she certainly won't have this thought to sell Guanzi.
Qiao Wei's thoughts about it can still be easily understood.
"Don't guess, say it quickly." Ye Hua smiled when she saw her playfulness, and said suddenly: "It seems your mouth is very quiet, don't say yes, okay, then I will arrange a job for your little mouth, um ? "
After speaking, Ye Hua at the desk was sitting on a wheelchair, and he swept one by one to make a space in front of the table.
Qiao Wei glanced at his posture and could not help showing a flush, and rolled his eyes silently, and directly talked about the business: "PHC's 24-hour pre-sale data is 195317 units, far exceeding our internal forecast of 120,000 units, according to this Basically, the pre-sale data for the first week may reach 650,000 units. "
"Not bad." Ye Hua smiled slightly, said, after all, to maintain the calm side of the man at the helm, this can show authority, okay, in fact, he would die hard.
"Not bad? What is your psychological expectation?" Qiao Wei stared at him for a moment, listening to nearly 200,000 units of pre-sale, 24 hours of nearly 10 billion revenue, nearly 600 million profit, which is not bad. ?
Ye Hua smiled and did not answer.
The pre-sale data came out, it can be said that it was a good start, and the stones hanging in his heart also fell securely.
If the pre-sale results are unsatisfactory, or even suffer from Waterloo, then Ye Hua ’s story that blew the PHC ecological chain for a long time may really not be able to go on, and the major third-party developers who are rushing on may also rush on. And scattered.
This is going to happen. I don't know how many people in the technology industry will laugh at and be gloated behind the scenes. Ye Hua is actually a thin-skinned person.
According to the actual pre-sale data and the company's internal forecast, according to the 20 million processors purchased from Intel, Ye Hua clearly assigned PHC's market share to the current PC shipments equivalent to only traditional PCs. About 8%.
Although the market share is small, the order of magnitude of tens of millions also has enough foundation to support the establishment of the PHC ecosystem. The consumer electronics of 50,000 units cannot be compared with the sales of traditional PCs, and cannot be compared with Smartphones like the 8.9 billion-billion-dollar shipments each year are more than sales.
Obviously, the philosophy of PHC is the iPhone, and the positioning is to take the high-end route. The iPhone's market share in the smartphone market is only about 15%, but it has taken 85% of the industry's profits.
This is the object of PHC comparison.
After thinking about it for a while, Ye Huali immediately made a decision, saying: "Publish this pre-sale data, huh, surely a large number of people will be disappointed, but there are also a large number of people who will be more excited, and we will develop more third parties. With confidence. "
The PHC machine is the foundation of the entire ecosystem. Only if the scale of this foundation is huge, the entire market will become larger, and third-party developers will enter it, and the entire closed-loop system can be established and move to a positive cycle.
So not only Ye Hua and the entire company have an extremely close relationship with PHC's pre-sale data, there are also countless people outside the world who are paying attention to how big a wave this air outlet can form, or just a fall.
"Understand." Qiao Wei said a little bit and reported to Ye Hua before leaving. Her job as an assistant to the CEO is also very important. The assistant is not a secretary. The assistant is directly involved in the management of the company. It belongs to the senior management. The CEO Obtaining authorization from time to time can act as CEO's power.
"Hey, wait." Ye Hua called her to stop, Qiao Wei turned around and saw him glanced at the time, then said: "You inform the management, a meeting will be held after 2 hours, and Cheng Yangze is called, count I'll call him directly. "
"The meeting arranged for me to deal with it." Qiao Wei nodded again and left the office. Ye Hua looked at her disappearing back, retracted her eyes and turned to the phone on the desktop, and immediately dialed a number to call Cheng Yangze.
Hanging up the phone, Ye Hua stood up from his chair, left his desk and went to the window sill to look at the blossoming business capital. The company was in the central building, and the view of this office was excellent.
After a few minutes, the knock on the door rang.
"Come in!"
Ye Hua looked back, and it was Cheng Yangze, "Mr. Ye, what do you ask me for?"
"Have you read the pre-sale data of PHC?" Ye Hua said, walked to the sofa next to him, sat down, reached out and gestured, Cheng Yangze immediately sat down opposite him, nodded and smiled: "Look, far more than us Internal expectations, the company is now happy. "
Ye Hua smiled and converged, and then commented on the other side, "It is only two and a half months before the release of PHC, but there is a problem that must be understood."
"Problem? What's the problem?" Cheng Yangze said without thinking, and looked at the other side with curiosity and waited.
"The question is, where does the courage of PHC dare to sell so expensive?" Ye Hua said concisely.
Hearing that Cheng Yangze was slightly stunned, and Ye Hua slightly moved his body and leaned on Erlang's legs and said to himself: "Is it because of epoch-making high-tech? Or because of a dead house? I think both, but it is still expensive With a price of 50,000 yuan per unit, this may be the most expensive non-private custom version of personal consumer electronics products currently sold in the world. "
"Then the price is so expensive, who will buy it? Dead house? Of course, I also read a questionnaire survey of the pre-sale data. 67% of the pre-sale was contributed by Royal House Fan, and 25% was booked by enterprises or institutions. The rest are proportionate to others. "
"Imperial powder has supported most of the pre-sale of PHC. This shows that our thinking last year was correct. Our series of preparations and market layout last year, including marketing, have played a huge role. The benefits and consumption of this group The potential is unleashed, which is good news, but also bad news. "
Having said that, Ye Hua paused and replied firmly: "The group of otaku noodles or the two-dimensional group has the greatest potential that can only provide a nourishing hotbed for PHC, but it cannot promote the entire PHC ecological chain. Growing up and growing, if you die, you can only keep PHC undefeated, but you can't help PHC take off. High or low is not the result I want. "
After hearing such remarks, Cheng Yangze couldn't help but think deeply.
There is no doubt that PHC is worth 50,000 yuan, but at the same time, a practical problem that cannot be avoided is that as a consumer-grade electronic product, it is expensive and an indisputable fact, destined to be unable to be as manpower as a smart phone. Contributing to a set, it is not possible for every home to have at least one PC as in the case of a PC.
Many people cannot afford it.
After a while, Cheng Yangze paused in his mind. He kept wondering what Ye Hua called when he said what he meant, and after thinking about it for a long time, he suddenly thought of his career before joining the shoreline company ~ www.mtlnovel .com ~ Combining what Ye Hua said before, he suddenly felt that he understood something.
Suddenly, Cheng Yangze asked tentatively, "General Manager Ye, do you want to make PHC a luxury product in electronic products?"
Ye Hua couldn't help laughing, "It seems that it's right to invite your underwear man in the fashion industry to the technology industry. That's right, the factory cost of 46,000 yuan machine is destined to go the mass line, and absolutely can not expect every family Even individuals can start with a set. If they start with this idea to formulate marketing strategies, they are doomed to fail. However, if PHC is defined in the high-end consumer field and even luxury goods, the price will be 49999 yuan per Taiwan. Disadvantages turn into advantages. "
Cheng Yangze could n’t help but nodded again and again, saying,
This price is in line with the boundaries of luxury goods, and it is also suitable in the ranks of luxury goods. In addition, PHC ’s epoch-making technology content and unprecedented experience make it a luxury product at a low price. The benefits are that it has expanded the audience. Luxury goods will always be consumed by a small number of people, otherwise it is not called luxury goods, but PHC may not be able to achieve both luxury and expanding the audience. I think it has the potential to achieve this. And the potential is not small. "
Ye Hua laughed when he heard the case: "Yes, that's the feeling, that's what I want. It's up to you, what are you going to do? I think of you as Angela Arenz of my shoreline company."
"Arenz?" Cheng Yangze froze, and made a big impression in his mind, and soon a foreign woman's shadow emerged from the impression. Before Cheng Yangze joined the shoreline company, he was mixed with the fashion industry, Angela A. Lenz may not know him, but he knows this once the "hero" of the fashion industry, and now she works for Apple under the command of Tim Cook.
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