Vol 2 Chapter 224: : Popular queuing scenes (Tue / Fri)

Chapter 224: Hot Line Up (2/5)
Over time, when Ye Hua set out to build a theoretical support technology system for desalination systems, the time also gradually came to the middle of this month.
The pre-sale has been terminated before entering May, and the final pre-sale data is 370,000 sets. It can be said that a big sale is inevitable.
The product has not yet been sold, it has already generated a scale of revenue of 100 million, such a large sum of money has been lying on the books of the coastline company.
The actual feedback from the market made Ye Hua call him too cautious. He knew it was so popular that the shipments set for this year should be increased to 3.5oo million units.
However, the coastline company is not in a hurry. The production capacity is not enough to increase the production capacity, but it is not eager to smash money into it at this time. The final market feedback immediately appears. This is already the case anyway, and it is not a wait. event.
In fact, as early as before the sale, that is, during the small holiday on May 1, when the official website ended the pre-sale, the coastline company opened a pre-sale of 499 yuan deposit on major mainstream e-commerce platforms, a total of 30,000 units. Booked out within 1 minute of the day.
Many fans went to the official website of the Coastline Company to leave a message saying that they could not even make an appointment. It is strongly recommended to further open the pre-sale channel.
The marketing department of the company is also ashamed. How do tens of thousands of sets of electrical products feel like selling mobile phones?
In fact, even a laptop computer used for high-end business is many tens of thousands, but the audience of the two products is different, after all, it is a minority.
The official blog also immediately updated a dynamic news that made the industry jealous and jealous: Due to the market expectation that the phc capacity forecast is greatly reduced and the capacity is insufficient, the coastline company will continue to expand its capacity ...
Then apologize to consumers.
In fact, the coastline company's warehouse still has more than 2oo million units. The first shipment was 60oo units, and it was exactly 650,000 units on the day of sale.
However, a total of 40 million sets of pre-sale have gone out, and there is not much food left. The more than 20 million sets must be used for sales of offline stores. The offline store layout led by Cheng Yangze has nearly tens of billions of dollars. When the antenna is off the store, you can't sell it out of stock.
Speaking of which, Cheng Yangze's progress in the layout of offline sales channels really surprised Ye Hua. In less than three months, he actually completed 53 domestic offline retail store targets.
Ye Hua did n’t even know how he did it. This was a miracle, and he stayed up all night.
Even the news in the industry is reporting the crazy expansion progress of the shoreline company's offline phc sales channel. Cheng Yangze was first noticed by people in the industry. There was no way. This guy's accomplishment really surprised many colleagues.
Many people went to investigate where Cheng Yangze was a sacred person, what amazing background there was, and then stunned when he checked it. He was actually the store manager of a flagship store of Robeira offline.
With such qualifications, the marketing community doesn't know how many people can kill him, but they have not been able to enter the coastline company. Cheng Yangze has not only joined but has now achieved the position of senior retail president.
The outside world is therefore very impressed by Ye Hua's courage to use people. The average company really doesn't dare to reuse it, but he dares and lets him let it go.
But now, Cheng Yangze has proved his ability with practical actions, and also proved that Ye Hua can know people.
Of course, Cheng Yangze's ability to do all this is also a key factor to open the way with money. Without the billions of dollars of budget expenses of the coastline company, Cheng Yangze's ability is no matter how strong, but this cannot deny his ability.
It is not an exaggeration to say that it may be possible for another person to give him the same resources, which may not be able to achieve the level of Cheng Yangze.
But the most important thing is that the man at the helm of Ye Hua has such courage.
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On May 1o, Shangdu Phc flagship store was located in the city's shopping center.
Outside a building, the store is simple sea sky blue outside, in the middle is a huge coastline company's dolphin leap 1ogo logo is very eye-catching, and in the square in front of the store, a large group of people lined up in a bow-shaped line .
phc sales day, but on Saturday, May 15th, these people have now started to queue up, and have already prepared their equipment, directly on the scene.
"There are still many rich people, tens of thousands of sets of electrical products, so many people sell so expensive!"
Many passers-by can't help feeling this feeling when they see this scene. At least six or seven hundred people line up in front of the PHC store. Passers-by passers-by conclude that there may be more if the venue is large enough.
Not only the popularity of Shangdu flagship stores, but also the popularity of phc offline retail stores all over the country, and the hot offline scene has also caused widespread discussion among netizens online.
A buddy who was lining up in the Shangdu flagship store held up a Huaapro in his hand and took a few photos of the scene. This phone has been used for more than two years. This model of Huaapro is a 2o18 cloth product. It is now 2o21 years.
Then opened the headline to share, and typed a few words at the same time: somehow burning!
I just posted this personal update, and after a few minutes, someone liked it, and soon someone left a message. It turned out that this little brother is an up host of station b, an otaku, and there are more than 100,000 at station b. The followers of his followers also have about 200,000 followers on his headline. His self-media public account has so many followers that he can monetize the traffic.
When I was bored, the brother brushed the media number, and the mobile phone prompts the sound. I can't help but open it and take a look at the latest news. I see that there are already fan comments.
Mountain spring water 12342: Support domestic products! Support the shoreline company! Support Dean!
Brother Xiong said hot: Turned around
Happy Life 3756: Another national brand we are proud of, keep working hard!
Monk Mountain Story: Just like our motherland, from scratch, from weak to strong, thinking of the cloth that day will be really proud!
Turning your face and turning your eyes: nonsense, nothing is right, but where is the weak to the strong, obviously is the peak of debut [manual funny] // a monk mountain story ...
Monk Mountain Story: o_o, // a roll your eyes ...
...
Cheng Yangze basically set up phc offline retail stores as benchmark shopping malls in first- and second-tier cities. On the one hand, these shopping malls are the works of excellent domestic commercial real estate developers. Although the land rent is expensive, it must be done like this. The money is It must be smashed.
It is characterized by large flow, good area, and high consumption level. On the other hand, the unique design and social operation concept of phc retail stores drive the flow of people. It is also what these shopping centers need, and it can be said that they complement each other.
Since Cheng Yangze started to lead the team to establish the first PHC offline retail store, that is, the Shangdu flagship store is the first, he has tried to make the retail store into a space where services, products, social and experience are combined.
Shangdu's flagship store has an area of ​​more than 2 square meters, creating a simple, comfortable and stress-free in-store shopping experience. Judging from the design of this flagship store in Shangdu, the simple and transparent design is the main feature. This is the first for Apple. Since Angela Arendz took over the retail business of Apple, 66 has continued to follow the traditional retail industry. Moxu subverts.
Later, many mobile phone manufacturers including huaei, xiaomi, and vivo competed to follow suit. In a sense, it became an unwritten standard in the industry.
phc offline stores also use this standard mix, otherwise Cheng Yangze would not be able to show offline retail layout so fast.
Shangdu phc flagship store uses a large area of ​​high-quality glass material, and has lost the window and the open long table full of products in the mobile phone experience store. There are only a few sets of exhibits, and more are simple tables and chairs. It looks like a shop but a high-quality social club place.
Because as long as you enter the phc store, you can experience phc holographic operation at any time, and invite people to try it anytime, anywhere.
The basement neglected by the traditional retail industry can also be converted into an offline sales store. As long as the light coastline company 1ogo logo is placed in a glass cover and set on the ground, people see this sign and know that there is a PHC offline Retail store.
The offline retail led by Cheng Yangze replaced the traditional maintenance point, and turned the phc store into a space combining service, product, social and experience.
Offline retail stores are the best channel for users to experience phc products. Although strong domestic logistics systems and e-commerce have promoted online shopping, physical stores can help phc maintain the image of after-sales to in-store services and even packaging.
Interestingly, the employees in the phc store are basically handsome guys and beautiful women. Cheng Yangze's employees are required to be recruited. Their face value is one of the core indicators. It can even be said that nothing is sold in the core assessment indicators.
Yan value and offline social skills are the two main core assessment indicators set by Cheng Yangze, and he perfectly implements his marketing ideas.
Sure enough, the industry with more beautiful women is the industry that will never be out of date ~ EbookFREE.me ~ Of course, the retail store employees who directly face consumer users mainly look at their appearance and offline social abilities, and middle management is another A set of indicators mainly depends on management ability or leadership.
In order to be able to hire young and handsome handsome men and women to work in the store, Cheng Yangze simply and rudely uses the high salary. Retail store employees are paid a basic salary of 7ooo + commission + bonus + welfare guarantee. In a year, they can have 25 to 30 million yuan. Total pre-tax income far exceeds peers.
Not to mention the high salary, the key is to work easily. The job is to interact with users.
As time passed by day by day, it finally arrived on May 15th. In the morning, consumers who had been lining up in front of the store for five days in a row were all excited.
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